How to Become a Neighborhood Expert

Services for Real Estate Pros with BRE# 01392374

As a Realtor®, you know that becoming the go-to agent in a neighborhood is challenging. It all comes down to implementing the right marketing plan. You need a strong marketing mix that allows you to connect to your prospects in a variety of ways.

If you serve huge markets like Dallas, New York, Chicago, and other metro areas, you might be struggling to become a local expert. While the competition may be tough, setting your ground is easier than you think.

Don’t know where to start? We’ve got you covered. We’ll tell you everything about the best strategies to become the go-to agent in the neighborhoods you want.

1. Get Social

Do you have a social media page for your real estate business? If the answer is no, you should get on it as soon as possible. It’s not as hard as folks make it sound!

Yet, the key is to start small by building pages on the social media platforms you’re more comfortable using. Consider sticking to only one social media outlet in the beginning.

Share everything from real estate tips to customer testimonials. Keep in mind that you should focus on sharing content that fits the objective of the social media platform.

An example of using social media in real estate is uploading a video to YouTube highlighting a certain neighborhood or community. Believe it or not, a video can land at the top of the search engine results page to help you generate new leads. You should also share this video on your other social media pages.

2. Connect with Local Businesses

When you help your customers, you will become their local guide to everything from the best local schools to painters and handymen. A local expert knows the neighborhood and local businesses like the back of their hand. It’s important to connect with local businesses and learn more about their services to answer your customer questions.

Building relationships with local businesses will also help you generate more referrals. You should also consider partnering with business owners on local events. Getting involved in the community will help you gain trust from its residents and learn what’s happening in the area.

You can share everything about these events with your clients. If you are affiliated with a local organization, you should highlight it on your website and social media. Your community involvement can help you connect with your potential clients.

3. Share Local Targeted Content on Your Blog

Becoming the local expert boils down to showcasing your knowledge about the local real estate market. After all, buyers and sellers alike look for a quarterback who can help them make the right plays. Sharing content about the local real estate market will show your potential customers that you know your stuff.

A good starting point is asking yourself the typical questions local buyers and sellers may have and answer them in your content. If you don’t have much time to write, you should also post about any community events you attend or host.

4. Create Neighborhood Pages on Your Website

Creating content isn’t the only way to showcase your local expertise. You can create individual pages on your website highlighting the neighborhoods or subdivisions you want to target. Aim to make it your customer’s in-depth guide of the area.

Focus on featuring a complete profile of the area from neighborhood amenities to the median home value. Besides showing your expertise, these guides will help you rank higher on search engines allowing you to expand your reach.

5. Get Your Print Marketing Moving

Although being online is popular, there’s more than to a marketing strategy than just digital outreach. You can’t afford to overlook print marketing!

Print marketing allows you to be where your prospects are every day – their own homes. Competition in the mailbox is quite low because everyone has jumped into digital marketing as their only strategy.

Be sure to connect with your target market using farming postcardsflyers, and in-person pop bys. You’ll build connects and trust.

Be the Expert!

Becoming the local real estate expert may seem difficult but only if you don’t implement the right plan. It’s important to tailor your approach to the neighborhood or area. Focus on how you can help your potential customers.

Are they searching for a suburb with great schools? Maybe they’re looking for an apartment complex that fits an active lifestyle. Either way, you can highlight these neighborhood features through your content on your website, blog, and social media.

Besides your online marketing efforts, it’s vital to get involved with the community. Your customers want to hire a Realtor® that knows the area in and out. Hosting local events and connecting with local business can help you establish your branding as the local expert and generate more referrals.

Finally, be sure to connect using print marketing. When you have a full marketing mix, you’ll be unstoppable.


What do you do to make yourself a neighborhood expert? Share in the comments!


This post originally shared on PrinterBee's Real Estate Marketing Magazine.


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Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Incredible ideas, thanks for sharing! I like this best!

A local expert knows the neighborhood and local businesses like the back of their hand. It’s important to connect with local businesses and learn more about their services to answer your customer questions.

Jun 27, 2019 05:07 AM #1
Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417
United Real Estate - Addison, TX
Real Service. Real Results. Real Estate

Volunteering in the neighborhood also gets you connected, learn information that you otherwise might not know about, and gets you leads.

Jun 27, 2019 06:27 AM #2
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine Larder,  You nailed it again with great subjects that we can all do to raise our business.

Jun 29, 2019 07:57 AM #3
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Especially important to become the local expert in your own neighborhood subdivision--and those close to it. Sellers really appreciate someone who knows the specific area--and lives it every day!

Jun 30, 2019 10:57 AM #4
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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