No doubt you have heard that according to Reuters the The Federal Trade Commission and the Department of Justice, which enforce antitrust laws in the United States, have divided oversight over the four companies, two sources said, with Amazon and Facebook under the watch of the FTC, and Apple and Google under the Justice Department.
On the heels of this announcement two senators, Mark Warner (D-VA) and Josh Hawley (R-MO) have suggested a bill that would require the companies named above to disclose to their users of their "free" services know their net worth to the companies in terms of advertising and potential villainous uses.
What is diclosed with "free" searches on Google and other search engines are the products and the content we search. This can be sold to advertisers who will pay a princely sum especially if this information is backed with data that tells them who they are reaching and where. This is known as targeted marketing. Digital advertising is $172 billion industry. Google is #1, Facebook #2 and Amazon #3.
According to the Washington post, Google's Chrome is basically a surveillance tool for the search giant as well as innumerable outside data firms, and Facebook is currently being sued for failing to protect the login and contact for over 29 million users.
Recode writer, Rani Molla, estimates that the cost of an ad-free internet would cost each individual $35 or more per month.
Nothing is ever free, especially on the internet.
Internet companies collect data about you — what sites you visit, what you buy, what demographic you fit into — in exchange for “free” use of their products, like Google’s Gmail and Maps or Facebook and Instagram. They use that data in part to make your experience on those platforms better, but also to target you with ads, which pays the bills and then some.
Would you pay for an ad free internet? We would, and at the present we pay for a strong adblocker ($40 per year) which makes our lives easier. Every day we do quite a bit of research for our posts, for our clients and for our branding and marketing strategy business. Just in writing this post, I have spent an hour and a half reading several articles and our super ad blocker has blocked 10 flashing ads and videos that would disrupt my attention...