What is your Online Data Worth? Would You Pay For an Ad Free Internet?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

No doubt you have heard that according to Reuters the The Federal Trade Commission and the Department of Justice, which enforce antitrust laws in the United States, have divided oversight over the four companies, two sources said, with Amazon and Facebook under the watch of the FTC, and Apple and Google under the Justice Department.  

 

On the heels of this announcement two senators, Mark Warner (D-VA) and Josh Hawley (R-MO) have suggested a bill that would require the companies named above to disclose to their users of their "free" services know their net worth to the companies in terms of advertising and potential villainous uses. 

 

What is diclosed with "free" searches on Google and other search engines are the products and the content we search.  This can be sold to advertisers who will pay a princely sum especially if this information is backed with data that tells them who they are reaching and where.  This is known as targeted marketing.  Digital advertising is $172 billion industry.  Google is #1, Facebook #2 and Amazon #3.

 

According to the Washington post, Google's Chrome is basically a surveillance tool for the search giant as well as innumerable outside data firms, and Facebook is currently being sued for failing to protect the login and contact for over 29  million users.

 

Recode writer, Rani Molla, estimates that the cost of an ad-free internet would cost each individual $35 or more per month. 

Nothing is ever free, especially on the internet.

Internet companies collect data about you — what sites you visit, what you buy, what demographic you fit into — in exchange for “free” use of their products, like Google’s Gmail and Maps or Facebook and Instagram. They use that data in part to make your experience on those platforms better, but also to target you with ads, which pays the bills and then some.

 

Would you pay for an ad free internet?  We would, and at the present we pay for a strong adblocker ($40 per year) which makes our lives easier. Every day we do quite a bit of research for our posts, for our clients and for our branding and marketing strategy business.   Just in writing this post, I have spent an hour and a half reading several articles and our super ad blocker has blocked 10 flashing ads and videos that would disrupt my attention...

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
4,643,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard CRS GRI ABR thank you for your comment...we are so happy not to have cable, and funny enough Cox who is our Internet provider, keeps sending us offers for cable...they just do not get it...It is lovely to have music everywhere from room to room.  A

Jun 30, 2019 10:16 AM #35
Rainmaker
2,804,861
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think the girl in the bed with it with regard to everybody advertising all over the Internet.

Jun 30, 2019 07:29 PM #36
Rainmaker
652,915
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

R and A, Yes, in a perfect world, I would pay that. However, I'm sure these companies are two steps ahead of the feds and they're cooking up other plans to make money off our info.

Jul 01, 2019 05:15 AM #37
Rainmaker
825,598
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Interesting post, if you want your life to be private you need to avoid the internet. But can one do that in today's connected world. For somethings I am sure you can, others not. As several people have said, would it really be private, or would that private company also be collecting data on you....I think so. So, I will put up with the free internet. Have to say, when I dropped my phone in the creek two Fridays ago, and bought a new Goodle phone to replace my Samsung it was a delight to turn it on and all my contacts were there, but of course that means someone somewhere could have also accessed them as they were obviously in a database.

Jul 01, 2019 05:33 AM #38
Rainmaker
1,404,104
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

This is an interesting subject.  I find it interesting that people are worried about essentially being spied on through their internet searches and yet they buy an Alexa which is voluntarily paying to be spied on in the privacy of your own home. If Alexa is listening to your commands, she is also listening to whatever else is being said.  At least that's my take. 

As for the purpose of an ad free internet to avoid interruptions while doing other things, that's another story... and a more valid one in my opinion. 

Jul 01, 2019 06:59 AM #39
Rainmaker
4,643,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carol Williams we would not buy an Alexa.  She was subpoened in court in a murder case not long ago...I hate the whole idea of it.  We do our best to minimize our exposure on line, and keep a low profile on social media.  And I love my adblocker.  A

Jul 01, 2019 01:58 PM #40
Rainmaker
4,643,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carla Freund there are some who say that the whole social media thing will be passée soon, and I am trying to find that article.  As far as the Internet it is easy to be seduced by Ad money.  When we started our blog, we were offered nice money to include ads, and refused all the offers.  We wanted to maintain our integrity in what we wrote.  A

Jul 01, 2019 02:01 PM #41
Rainmaker
4,643,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick Vandekar, 610-203-4543 I think that the Europeans have come up with a good solution, "the right to be forgotten".  A couple French friends have exercised that right...A

Jul 01, 2019 02:02 PM #42
Rainmaker
1,525,911
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

DuckDuckGo will give you a safe haven for internet browsing - check them out.

Jul 01, 2019 08:23 PM #43
Ambassador
681,524
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

Hmm..............I'm old enough to remember when cable TV was FREE and going to stay that way. 

Jul 01, 2019 08:33 PM #44
Rainmaker
325,302
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

One way or another, we will continue to pay increasing costs for access and diminished privacy. 

Jul 02, 2019 04:20 AM #45
Rainmaker
401,523
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Interesting post, and thought provoking.

FB, has made a mess of things. Many subscribers, especially younger people, have left the platform. They have reduced who can see your posts, especially if you are trying to promote your business. They want you to pay.

I think the violation of privacy is more serious to us than a possible fee to use their site. As has been mentioned, hackers will continue to hack.

Jul 02, 2019 10:29 AM #46
Ambassador
4,108,817
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Ron and Alexandra:

This was certainly an intriguing post. I probably would pay for an ad-free internet but the bigger issue in my mind is privacy and security. I have a pretty good ad blocker, too - there seem to be more and more sites asking me to turn it off if I want to proceed with trying to read whatever I found on their site. I just leave.

Jeff

Jul 02, 2019 04:21 PM #47
Rainmaker
4,643,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Georgie Hunter R(S) 58089 thank you for letting me know about duck duck.

Jul 03, 2019 07:56 AM #48
Rainmaker
4,643,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John DL Arendsen Promises, promises, promises.  I guess it is really up to each and every one of us to take our own privacy measures. A

Jul 03, 2019 07:57 AM #49
Rainmaker
4,643,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dave Rosenmarkle thank you for taking the time to comment.  And your point is well taken.

Jul 03, 2019 07:58 AM #50
Rainmaker
4,643,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Wiley at the end of the day, the mighty dollar rules the outcome.  Perhaps, the Internet is a form of the Wild, Wild, West.  A

Jul 03, 2019 08:00 AM #51
Rainmaker
4,643,526
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler, CRS I do the same thing with those who want us to unblock our blocker, and I can always find what I am looking for somewhere else. We just have to learn to find new ways to protect our privacy.  We have kept a low profile on Social Media, and for the most part have stopped putting our posts on those venues...A

Jul 03, 2019 08:05 AM #52
Rainmaker
990,608
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for sharing this data and for your research.  I appreciate knowing what's going on as I don't spend time researching it!

Jul 06, 2019 11:30 AM #54
Rainmaker
210,088
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for the sobering info and statistics.  We are getting bamboozled, no doubt.  The SEs and other social media platforms are prying a little too much into our lives to -- as they say often -- make our online experience productive, yet it is mainly geared to sellers who want to get in front of you for an online pitch.  Despicable.

Jul 28, 2019 04:09 PM #55
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