I Just Got a Website... Why am I Not on Google?

By
Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

This is very common. People assume that the minute they have a website people should find them and their business should be booming. I get it, many may not understand the nuances of a real estate website or any website for that matter but you also have to understand that there are literally billions... BILLIONS of websites and only 10 first page spots. 

 

Just because you have a website doesn't mean you're going to rank OR that people are going to instantly find you and your business will take off.

 

That might be a hard reality but it's the truth. We recently did a website for a real estate attorney and although he didn't subscribe to monthly SEO or a marketing plan he called every day for the first 2 weeks asking where his website was on Google. "Why am I not on the first page?" "How can people find me?" 

Well, there are about 40 other real estate attorneys in your area and you are BRAND NEW to the Internet. New domain (URL A.K.A www.website.com) new host, website, files, the works. You are NOT trusted to Google. You are in the 'sandbox' as we call it. Ever try finding a needle in a haystack? How about a tack in a sandbox? That's about what it's like. You need to get sifted out through all the fly-by-night companies, doorway websites and spammers to be seen as legit and that can take up to 6 months. 

SIDENOTE: Actually he was ranked on page 3 in 4 days and page 2 after the two weeks so it can happen but very unusual.

 

Read More: Real Estate Agents Should top Buying Websites

 

But without work, hardly any site will rank in a short amount of time. I say hardly because it can happen. And it's annoying when it does, specifically from the competition... no marketing, new to the Internet and boom, there they are! However, without constant marketing and fresh content, a lot of those sites start to drop and disappear, eventually being replaced by sites that ARE doing their homework and working their site.

This brings me to real estate sites... These websites are getting harder and harder to rank because of all the competition and the big dogs that spend thousands each month on advertising and marketing. So how can ol' Joe Blow over here rank with this individual website?

There are some ways but you have to put in the time. Here's what I suggest if you have a new website or you're just not getting anywhere with your existing one.

 

Decide if it's a marketing website or an online calling card. Many agents and brokers simply want a website for legitimacy purposes. It shows stability and professionalism. You have a website to show clients and it's impressive.

Start with PPC - Start a new website off with PayPerClick advertising. I suggest at the very minimum $200 a month but a good amount to shoot for is $500. I know it's a lot for an agent but if you get 1-2 leads a month for a $10K payoff, it's worth it. Google will also notice your site and start to keep an eye on it for activity.

Promote the site on social media. Pick one or two social media sites and go to town. Do Facebook ads to the site or your Page, promote on Google My Business, Promote on Instagram or Twitter. Link to the site at least once a day in various forms and put a few bucks toward marketing.

Write. Blog. Add content. Be the expert in your area. Focus on a community and run the gamut of information on it. Be the GO-TO for that neighborhood. Is there a coffee shop in the neighborhood? Write an article about them on your website then ask the coffee shop to promote the page on THEIR website or Facebook page. 

Write off-site if you can. Join directories with your website address, create citations on websites that promote local information about your business and blog on platforms like ActiveRain, ALWAYS linking to the site. 

 

You may not rank for the highest key phrase in your area but that's okay because people are finding you elsewhere. Does it matter where a lead comes from as long as you're getting them? That's the point.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Rainmaker
11,073
Heidi Johnson
Heidi Naturally - Greenwich, OH
Educator providing healthy tips for busy moms

Very good info. Thanks for sharing. These are all good steps to take when trying to rank a website. 

Jun 27, 2019 08:23 PM #5
Rainmaker
1,522,505
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Community pages and community information are things that the "big guys" can't offer because they don't know what's going on in the community. It's a place to stand out - and be found.

Meanwhile, if all other marketing leads back to the website, and the website offers good information, I think you're golden.

Jun 27, 2019 08:59 PM #6
Rainmaker
307,660
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Great Post Tammy. Wick fixes are hard to come by. It’s just like the 

 tortoise and the Hare.   Slow and steady is how you get your name to come up on google. I

Jun 27, 2019 10:43 PM #7
Rainer
569,787
Donald Horne
Lapeer, MI
Team Success Listing LLC

Great post and very interesting, thanks Tammy.

Jun 28, 2019 05:00 AM #8
Rainer
28,737
Chuck Tanner
Keller Williams Realty - Atlanta, GA
Associate Broker "Let's Get You Moving"

I spent some time learning about wordpress sites and SEO. I have completed 4 online courses, how to create Wordpress II, HTML5, CSS3...etc. and have spent many hours reading various sites pertaining to how to write content. What I came up with is a great appreciation for people in your industry that truly know what they are doing. This stuff gets deep and I just don't have the time to devote to it. Great post! Oh I forgot to take your advice so here is my site chucktanner.com

Jun 28, 2019 05:02 AM #9
Rainer
214,743
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

All great information here Tammy Emineth, For most of us, the problem, whether real or perceived, is the time and effort it takes to achieve that Page 1 status, both in getting there and staying there. It is a commitment, both from a time and financial standpoint. It is one you must believe in and embrace, or it won't pay the dividends. I may be in the minority here, but I believe this business while changing rapidly, is still largely based on relationships and referrals. So while it would be great to be on Page 1 of a Google search, most people that "find" you probably did so by word of mouth from another client, friend or family member. 

Jun 28, 2019 07:02 AM #10
Rainer
412,489
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

A very well planned blog.  The explanation was exceptional.

Jun 28, 2019 09:09 AM #11
Rainmaker
448,894
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

If you build it ... they will come ... but you have to work it, and get the information out there ... there are so many ways and your post was most helpful! Thank you Tammy Emineth 

Jun 28, 2019 10:20 AM #12
Rainer
327,454
Mike Sagorin
Sagorin & Associates - Irvine, CA

Thank you Tammy!

Jun 28, 2019 11:13 AM #13
Rainmaker
745,954
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

This is terrific and so true. Actually got fed up after a while and got rid of it. If you don't maintain it, it's worthless.

Jun 28, 2019 03:41 PM #14
Ambassador
460,918
Keith McMullin
Port Aransas Realty - Port Aransas, TX
Port Aransas Real Estate

Great info...content is king.  I've found that AR posts can certainly help...especially for long-tail terms.  As soon as we start to figure it out...Google changes the game a little. Ha

Jun 28, 2019 04:56 PM #15
Rainmaker
4,908,232
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Tammy Emineth great information.... simple enough to understand....even for me!!!

Jun 29, 2019 02:49 AM #16
Ambassador
1,913,460
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Tammy Emineth and what a great point it is isn't it 

Jun 29, 2019 04:42 AM #17
Rainmaker
11,786
Marina Garan
DEZER - Aventura, FL
South Florida Real Estate Agent

Thanks for sharing with us such good info!

Jun 29, 2019 11:01 AM #18
Rainer
263,767
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

Great article, should be mandatory reading for anyone new to websites or having a website built for them. 

Jun 30, 2019 09:50 AM #19
Rainmaker
386,986
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Good morning Tammy, thanks for sharing. It's a constant battle to keep up with SEO. I have found content and consistency are critical to establishing and maintaining your presence on Google and other search engines. Always looking for the latest information. Have a great week!

Jul 01, 2019 05:32 AM #20
Rainer
166,343
faye schubert
Branson, MO
technology and marketing specialist

 A website is not "if you build it, they will come". Actually they don't even know you exist, must less google. I have been using Google My Business and social sites to drive traffic with landing pages of community topics with good results. I always love seeing posts from you and learning new techniques and reinforcing good practices.

Jul 01, 2019 05:34 AM #21
Rainmaker
892,820
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

I backed away for a couple of years and now working to bring my site back.  As always, great informtion.

Jul 01, 2019 05:54 AM #22
Rainer
135,807
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post.  Good information and like real-estate location does matter.  Some areas it is impossible to get near the top and stay there, at least not without a lot of work and time.  Other areas with limited or no competition it is fairly easy.

Jul 07, 2019 02:12 PM #24
Rainmaker
1,516,947
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

You're right Tammy we are being buried by the big dogs except for our own names. 

As you are inferring, I'm not sure a website is good for us anymore other than an online business card. Too hard to get it to rank like it used to be, 'ahh, the gold old days'.

Jul 18, 2019 12:13 PM #25
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