How To Get That Stubborn Listing Sold

By
Real Estate Broker/Owner with Hamm Homes

There is little more frustrating than pouring your energy into a property that just won't sell - especially in a seller's market! But if you're stuck with a stubborn listing, don't give up hope. All you have to do is identify what is standing between the property and a sale, and then make adjustments.

 

Regardless of whether the problem is with the property, the price, or the promotion, you can be sure of one thing: The people who are viewing the home have decided that it isn't worth your asking price. Here are three ways to resolve that issue and get the offers rolling in.

  • Change the price. The simplest and most obvious solution is to lower the asking price. This might be a hard sell to the homeowners, but make sure to remind them that they don't have to accept any offer they aren't satisfied with. Lowering the asking price can create a bidding war and drive up offers. But while lowering the asking price might get things moving, it may not necessarily be the right move. Make sure to consider all your options before slashing the price!
  • Change the property. If potential buyers don't think the price is right, consider changing the property rather than the price. What about the home is detracting from its percieved value? Minor repairs, a paint job, and expert staging may be able to bring the property up to match the price tag.
  • Change the promotion. It may be that the right buyers whao are willing to pay your asking price are simply not seeing the home. Retool your property listing to make sure it's well-written, compelling, and paired with professional photos that show the home to it's full advantage, and then work extra hard to promote that improved listing to get it in front of as many eyes as possible. 

Remember, no property is unsellable! Hit the right combination of price, property, and promotion, and soon your clients will be signing on the bottom line.

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate General Information
Groups:
Colorful Colorado
Free Tools For Real Estate Agents
Diary of a Realtor
Advice for Sellers
Be The Best In Your Field

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
583,537
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

That's one way to do it.

The simplest and most obvious solution is to lower the asking price. This might be a hard sell to the homeowners, but make sure to remind them that they don't have to accept any offer they aren't satisfied with. Lowering the asking price can create a bidding war and drive up offers. 

Jul 02, 2019 07:32 AM #1
Rainmaker
101,279
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Three simple solutions which may take a little energy to implement but should deliver the end result of the property being sold.

Jul 02, 2019 07:49 AM #2
Rainmaker
2,170,036
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Will - and it all comes down to marketing and presentation as our friend Barbara Todaro would say market like you mean it. 

Jul 02, 2019 08:54 AM #3
Rainmaker
3,196,864
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Will.

I have the clients sign an addendum lowering the price within xxx amount of days if there are no showings or offers.  So far it's worked for me. If they don't or refuse to sign it, I'm out

Jul 03, 2019 01:53 AM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
3,443,054

Will Hamm

"Where There's a Will, There's a Way!"
Call today for all your Real Estate needs
*
*
*
*
Spam prevention