Texting Scripts Every Realtor Needs

Services for Real Estate Pros with Best Real Estate Writer, a Layton Media brand

In this modern world of real estate, it is not only acceptable but expected that you communicate with prospects, clients, referral partners and the like through text messaging. Of course, you should still engage in actual phone calls and meetings but texting can be an efficient and effective way of getting more deals to the closing table.


In my recent article, Texts That Breathe New Life Into Dying Deals, I showed you how a simple text message can save a crumbling sale. However, texting can be used to do more than save a dying deal.


In today’s post, I am sharing several texting scripts you can use to prospect and follow up with your real estate clients.

The Double-Tap Text

One of the best times to use texting in your real estate marketing is when a new lead comes in. As I have told you many times in the past, you have a maximum of 30 minutes to follow up with a new lead after they opt-in, call, or email. Therefore it is absolutely imperative that you be on the ball and have automation systems in place for the times when you are busy.


Let’s say that a new lead opts-in through your website expressing that they would like a free home valuation from you. I suggest you immediately get in touch via the double-tap text approach. All this means is that you send two messages back-to-back rather than one. This shows that you are on the ball and eager to assist them which will increase your response rate significantly.


Double-Tap Text Script:


Message 1: Hello [name], thank you so much for signing up to find out exactly how much your property is worth in today’s market. In order to give you a more accurate idea of what your property would sell for I would like to chat with you for a few moments to get some more details.


Message 2: Are you free to chat now or would later today be better?


The Follow-Up Text

Sometimes you can be working with a lead and then suddenly they seem to drop off the side of the Earth. You call, you email, but nothing happens. I know this can be frustrating but the cure to getting your clients to come back can be as simple as a short and simple text. The key here is that you ask a question that compels the recipient to respond.


Follow-Up Text Script:


Hey [name], how is your home search coming along? Have there been any changes in what you’re looking for?

The Database Text

As you already know, it is very important that you are in regular communication with your database. While passive ways of staying in touch like blogging, social media, and a newsletter are phenomenal ways of reminding people in your database that you are THE local expert and always there to help them it is still important that you reach out to them more directly. Texting can be one of the fastest and easiest ways to regularly reach out to the members of your database and drum up new business.


Database Text Script:


Hey [name], I was just in your neck of the woods showing houses and wanted to see how you have been doing? What’s new?

Texting Is A Worthwhile Portion Of Your Marketing Plan

There are many reasons that you can argue about why text message marketing is more effective than other mediums like email.


While I think it is important to have a well-rounded approach, I agree that text messaging is more intimate and can yield wildly impressive results. However, I want to caution you to keep your messages brief, and above all, personalized.


Don’t be afraid to inject your own brand of creativity and alter the language of the examples above to sound a bit more like you.


Happy Texting!

Check out some other cool stuff…

Seductive Email Subject Lines Buyers & Sellers Can't Resist

How To Build A Winning Real Estate Brand

High-Tech Ways To Market Your Listings

Jumpstart Your Real Estate Brokerage With Content


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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

A lot of these work for staging as well. Thanks for the good advice and techniques! :)

Jul 11, 2019 06:10 AM #1
Gwen Fowler-CRS- 864-638-3599 SC Mountains & Lakes--
Gwen Fowler Real Estate, Inc - Salem, SC
Gwen Fowler Real Estate, Inc.

Great tips, Thank you so much for sharing them with us. 

Jul 11, 2019 06:21 AM #2
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I rarely prospect these days, but those are some very good text message scripts to use when the need arises, I will make note of them.

Jul 11, 2019 08:19 AM #3
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

Thanks. These tips will definitely cut down on how many different ways (sometimes not so well) we respond to inquiries.

Jul 11, 2019 08:44 AM #4
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Sarah Layton | Copywriter & Inman Star Contributor - these are great suggestions.  Text is becoming prevalent and we need to maximize its use.

Jul 11, 2019 08:55 AM #5
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Texting for me is both a blessing & a curse. I don't do a lot of texting when I'm prospecting but for those times I do these will help cut down on the time spent, Thanks!

Jul 11, 2019 02:58 PM #6
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Sarah Layton | Copywriter & Inman Star Contributor 
Congrats on being an Inman star! Nice accomplishment! Love the texting tips. I once listed and sold a condo without ever meeting the Seller - all text and email. All the best - Lynn 

Jul 11, 2019 06:43 PM #7
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

I refrain from texting because speaking directly is faster, however, if it's important enough and I had to leave a voice mail, I'll immediately send a text to alert them to retrieve my voice mail. 

Jul 11, 2019 10:56 PM #8
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I wasn't a fan of texting when it first became popular, but I've learned to appreciate its ability to get people's attention.

Jul 12, 2019 04:21 AM #9
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great texts to stay in touch.  I don't prospect on lead-gen sites so am typically texting referrals so these will be great. 

Jul 14, 2019 11:55 AM #10
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thank you for sharing some great tips about texting.     Although I prefer voice, the point is that texting is preferred by more and more people, so we have to adapt and you've pointed us in the right direction.

Jul 15, 2019 08:02 AM #11
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Sarah Layton | Copywriter & Inman Star Contributor

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