Selling real estate of any kind depends heavily on the savvy deployment of polished media. Consequently, producing a home video tour that draws eyeballs and piques interest immediately is of the utmost importance. Here are a few tips to ensure that your promotional real estate videos make a splash at first sight.
Begin with a Personal Introduction
As the old saying goes, all business is personal. It's essential to start a real estate video with an introduction that lets prospective buyers know a little about you. Making that initial personal connection can be the difference between a bid and a hard pass.
Use POV Shots Whenever Possible
If you're trying to sell a house or a condo, helping would-be buyers to envision themselves in a new space is paramount. Using point-of-view shots as you navigate the property is the best way to accomplish this. Try to use wide angles whenever possible to fully capture every space.
Use Tripods for Smooth Transitions
A good real estate video that converts shoppers to buyers boast silky smooth panning and zoom shots. A simple tripod is the most cost-effective way to produce high-quality videos on your own. A tripod with wheels will allow you to provide tracking shots in interior rooms with hard floors.
Keep Your Videos Short and Sweet
The whole point of a real estate video is to encourage viewers to find out more about the property. Past a certain point, your audience will get bored and lose interest in the location in question. Try to keep videos under four minutes to maximize consumer interest.
Pay Careful Attention to Lighting
For the most, today's DSLR cameras automatically compensate for changes in lighting when you're filming a video. Regardless, adjusting overhead lights and shades to create the right level of illumination can drastically improve your videos. Take a few dry runs of your video before shooting a final version.
Bring Properties Alive with Movement
It's a lot easier for prospective home buyers to picture themselves in a property if it doesn't look lifeless. You can create a sense of activity by leaving a window open so that curtains flap in the breeze. Ceiling fans can also do the trick in a pinch.
Add Informational Text to Your Clips
Throwing out a few statistics about a property will help you to reinforce its upsides. Using subtitles to convey that information will allow viewers to focus on visuals and your narration simultaneously. Place your captions at the bottom of the screen and use a font that isn't distracting.
Casually Comment on Hyper-Local Details
When you're trying to sell a property, the actual real estate is just one consideration that buyers mull over. The surrounding neighborhood and its amenities can have a significant impact on the speed with which a property sells. Giving viewers a little background information on the region will always pay dividends.
Publish Videos on Major Channels
Too many real estate agents and homeowners make the mistake of publishing videos solely on their websites. The reality is that putting a video on a major multimedia platform like YouTube or Vimeo will ensure that it appears at the top of the organic search results.
Crafting Real Estate Videos That Always Sell
If you want your real estate videos to shine, practice is the key. You may need to shoot a lot of footage and slap together a few different edits before you find something that stands out. Rest assured, persistence will eventually pay off when the serious offers start rolling in.