There are endless possibilities in branding, and endless solutions. What is required in creating a brand is a willingness to understand the concept as well as the realization that solutions and ideas abound. The world is awash with solutions and possibilites.
In order to understand branding in the realm of luxury or any other form of real estate marketing, it is important to understand brand categories. If market leadership is your quest, the key is to select a brand category or sub-category in your marketplace that you can dominate.
Here is a simple illustration of brand categories. Pictured above is 6 types of organic potatoes. There are 4000 types of potatoes in the world, and 180 known wild potato species. Each potato variety has categories within it based on size, color and taste.
Buying from or listing with a dedicated specialist gives your client confidence, that they are dealing with an expert. Branding therefore, accelerates the selection process in a sea of choices, and saves time for everyone.
What color is your potato?