Check Your Short URL Clicks - Are You Pulling Your Weight?

By
Real Estate Agent with Joe Manausa Real Estate 8508880888
https://activerain.com/droplet/5jSj

When you have pulled up your stats on ActiveRain, you likely noticed the last box that reports "Short URL Clicks," but do you know what that means? After all, the stats page is pretty self-explanatory up to that final box, but I suspect many Rainers want to know what short URL clicks are and why they are measured alongside the other important statistics.

Short URL Clicks Defined

First of all, what is a short URL click? Have you ever heard of URL shorteners such as bit.ly or ow.ly? They are tools used to convert very long URLs (article links) to ones that take up far less digital real estate. Many agents even have their own custom URL shorteners. For example, my company Joe Manausa Real Estate (JMRE) uses http://jmre.ws to shorten our website links.

Why Use Short URLs

We use URL shorteners so that we can share content across numerous social media platforms where space is a premium. Can you imagine trying to share a Tweet with this URL (https://www.manausa.com/blog/buy-home-large-down-payment/)? That long link takes up 57 characters, more than 40% of the old allowed Tweet length and 20% of today's limit. Do you really want a hyperlink taking up 1/5th of your message? That same link can be reduced to https://jmre.ws/8h4lf, which is only 21 characters or less than 10% of today's Tweet length limit. This is why short URLs are produced, as it makes it tidier when sharing to social media.

Are You Using Short URLs?

So now that we know what a short URL is and why they are used, the big question is are you using short URLs to promote your ActiveRain content? Sure, you could use the long, unabridged URL when you share, but it is not the best way to gain insight about your ActiveRain blog visitors.

You should use the Short URL any time you are promoting your ActiveRain content offsite in order to determine the impact of your offsite work. For example, if you shared your link on three other platforms, wouldn't you want to know if anybody was clicking through to read your article?

When we look at the image below from one of my latest articles, it tells a powerful story of the impact that social media can have on ActiveRain.

Short URL Clicks On ActiveRain

When I wrote the article above, I knew that I did not want to share an 86 character link (https://activerain.com/blogsview/5379644/top-ten-blog-posts-over-the-past-twelve-years) on my Twitter account. By using the Short URL from that article (https://activerain.com/droplet/5jJ6), I was able to shorten it by nearly 60% to just 35 characters.

I love how AR provides a short URL click count so that you can know how much traffic you've driven to your post from social media (meaning from outside of the traffic you receive from AR). That post I shared above has received 1,231 short URL clicks. Considering the post has been seen a total of 1,399 times, I believe 88% of the views came from my social media shares.

In other words, my article received 632% more traffic by me sharing it with a Short URL than it would have had I not shared it at all. Of course, I could have shared the long link too, but I would have had no idea how effective the share had been.

Sharing ActiveRain content outside of ActiveRain drives more users to the platform, and hopefully will expand the audience of people who see our content. Who knows, maybe they will arrive to read your article and spend enough time on your blog to get to know you! ActiveRain puts you in front of a lot of people, but if you do your part in the promotion phase of blogging, you too might receive 600% more traffic.

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Topic:
Real Estate Sales and Marketing
Location:
Florida Leon County Tallahassee
Groups:
Realtors®
Bananatude
Bartender, Make it a Double
Hyper-Local
Old Farts Club
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Show All Comments
Rainmaker
2,579,616
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I have been underusing the short URL function.  I need to implement it more often.

Jul 01, 2019 05:18 PM #1
Rainmaker
2,579,616
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Joe, on having this blog FEATURED in the Old Farts Club group!  

Jul 01, 2019 05:18 PM #2
Rainmaker
677,249
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Good afternoon, use the short URL item but not on my blog with active rain. 

Shorten the URL on my listing posts to send to clients all the time. 

Jul 03, 2019 01:49 PM #3
Ambassador
1,660,500
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Helping you find your way home.

I know what a short URL is...  I've visited tinyurl.com, but I've never really understood the why, or how, about it.

Jul 03, 2019 07:55 PM #4
Rainmaker
1,712,354
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Thank you for giving me some insights into a topic that I know so little about - but I am always eager to learn! 

Happy Fourth of July from Washington DC!  May the Fourth Be With You!

 

Jul 04, 2019 05:15 AM #5
Rainmaker
1,186,470
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

You are welcome Lise Howe  I hope you find a good way to use them.

Jul 04, 2019 06:02 AM #6
Rainmaker
484,222
David Henke
Long & Foster Real Estate, Inc - Newtown Square, PA
Realtor, Homes Just West of Philadelphia PA

Thank you - this is great. Never did use the short url from AR but will now. Have a great 4th of July!

Jul 04, 2019 08:08 AM #7
Rainmaker
305,030
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Great information as I haven't used the short url from AR.  Always more to learn!

Jul 04, 2019 09:30 AM #8
Rainmaker
1,553,612
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

There is no way that I make the mistake in using this feature again. Around a year ago I just realized that it doesn't work anymore depending on which AR server it was on.

I'd say don't do it. 

Jul 05, 2019 01:24 PM #11
Rainmaker
1,186,470
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Hey Lyn Sims I've never had an issue with it. Interesting, you've made me want to double-check.

Jul 06, 2019 03:16 AM #12
Ambassador
4,050,105
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Joe:

I use them for home searches and sometimes articles I want to share, but do not EVER use the AR short URLs anymore. I did in the past and then they changed the short URL format and none of my old links...probably hundred or more in AR posts and in social media...worked.  I've changed some of them as I found them but it's too hard to go back through everything other than key posts and community profiles.

Good suggestion otherwise, however, especially for twitter.

Jeff

Jul 06, 2019 05:11 PM #13
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