Are your business cards doing the work they were designed for… or are they sitting on your desk, gathering dust?
Don’t be embarrassed, it happens to the best of us. Fortunately, there are ways to get those business cards out of your office and into the hands of your prospects.
Are you ready? Try these three fun tips.
As a Raffle Card
Setting up a raffle so that your prospects can win something fun (while also providing their information)? It’s a great way to get people on your mailing or email lists.
If you are, you’ll need raffle tickets that will let the prospect know if they’ve won something. A business card is perfect! Simply write their raffle entry number(s) on your business card and give it to them.
You can bet they won’t be throwing away your business card anytime soon! They’ll keep it in a prominent place at least until the raffle ends. You can offer additional incentives to keep it longer if you’d like, such as a second-chance drawing.
It’s a great way to build brand recognition.
An Event Ticket
Summer is a great time to hold events, either in cooperation with your brokerage or on your own. Whether you’re holding a picnic, a softball game, or even an open house party, you can use your business card as an admission ticket.
This gives you a great reason to connect with people no matter where you go. You can mention the event and tell them that if they show your business card they’ll get in free. Or, the business card can be a way to get a free hot dog, fruit cup, or some other prize.
You can even use this idea as a contest – compete with other Realtors® in your brokerage to see who can get the most attendees using their business card!
Create a Referral Game With Your Business Card
As Realtors®, we can’t offer a “sale” per se, but you can have fun with a business card referral game. All you need to do is design your business card with lines on the back so that people can write down their email addresses.
Give it to someone to put their email address on, and ask them to pass it to someone else who might want help or information about real estate this summer. That person puts their email address on it and passes it on.
When all five lines are full, the last person gives or mails it back to you. You have five new contacts for your marketing, and you can email each person a $5 coffee shop gift card for participating.
It’s a real win-win!
Business Cards Aren’t Boring
If you think business cards are boring or too old fashioned to be relevant in 2019, I hope this article has shown you otherwise. If you’re ready to refresh your business cards, let us help! We can help you design a custom card at a great price.
What’s the most creative way you’ve seen someone use a business card? Share in the comments!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.