10 Ways To Easily Build Your Professional Reputation

Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

what do others think of you?Your professional reputation matters, and not just a little bit.

It's often the difference between being hired and passed over for one of the 6000 other local agents.

It can also be the difference between a deal getting done today and never getting out of the gate because of the other agent's past experience with you.


So how can you build your professional reputation as a real estate agent?  Most of it is pure common sense, but in a time when common sense seems to be MIA for many, let's spell out 10 EASY things you can do to enhance your professional reputation.


1.  Communicate.  It's a fundamental, costs nothing but your time and goes a long way to building good working relationships with consumers and agents.  An agent sends an offer or a counter offer?  How hard is it to hit "Reply" and type "Got it!  Thanks!"? 

2.  Know your local contract.  And contracts change, so keep up with the adjustments.  Know what does and doesn't stay with a home, the major contingencies, etc.  Don't holler at me because you THOUGHT the refrigerator was supposed to stay, but the contract didn't convey the frig. 

3.  Be accurate with your listings.  Make sure the details are correct or in this day of automated searches, your home for sale just became invisible. 

4.  Let your clients speak for you.  Ask for reviews (Google, Z, Yelp, Angie's List, whatever works for you).

5.  Stay current on your market's trends.  Buyer's edge?  Seller's edge?  Typical price for subdivision X?  How's new construction impacting the market?  Distressed properties?

6.  Paired with #5, know a screamin' hot deal when you see one and act accordingly, and if need be, guide your clients to act accordingly.  Sometimes there is NO time to think about it.  Get there, get the offer written and get it accepted before anyone else notices.

7.  Learn to take great listing pictures, or hire someone that can.  Yes, you get judged by the public and your fellow agents and my only regret is that more sellers don't take a close look at how their home is being presented to the public.

8.  Be civil or zip it and choose your battles wisely.  Take a stroll through most large real estate Facebook groups and you could quickly fill a book of "no referrals from me, EVER!" because of the inability to play well in the sandbox.

9.  Avoid the big head.  "Don't you know who I am?"  "I did 100 deals last year!", etc. or making demands from the other agent are probably NOT going to sit well.

10.  Help other agents.  I can't count the number of times that another agent has called off one of our subdivision IDX posts and thought we were the HOA or the builder or the listing agent (despite all the statements in the post that explain WHO we are).  Point them in the right direction.  Tomorrow you may be the one that needs help.

Obviously there's plenty more you can do, but again, it's mostly common sense.  The distilled version?  Don't be a jerk and do your job well and good things will happen.

Bill of Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Hi Bill, I agree with 100% of your post.  Communicating effectively is the key.  Part of that involves your written and online credentials, your 'badges' as well.  Keeping those current and attractive, easy to navigate, etc. bolster your professional image.  Thanks for a great post!

Jul 06, 2019 04:56 AM #4
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

There are many ways to seize the day and make it work. Fun is one.....too!

Jul 06, 2019 05:11 AM #5
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

So many great points. I would add increase your knowledge through professional development and possibly even hiring a sales coach. 

Jul 06, 2019 05:42 AM #6
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

It's interesting to see how many of the newbie agents seem to develop big heads quickly. If/when the market changes, it will interesting to see how they do when things shift.  May you always be humble and kind. D 

Jul 06, 2019 08:19 AM #7
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA

such a great (and should be common sense) list. I can honestly say that just #1 & #10 has been huge in elevating my reputation among agents! Yet are so easy to do.

Jul 06, 2019 08:32 AM #8
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

 Hi Bill(and Liz too) - on one hand, it's rather incredible that such things need to be said/written but thankfully here it is so we can say/refer to it as gospel-of- sorts.

Jul 06, 2019 11:21 AM #9
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

10 very good points, Bill. I especially like the last one. You don't know when you need help and working well with other agents really helps when you are in a deal with one of them.

Jul 06, 2019 11:31 AM #10
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Great post!  and #1 is key!  You are right, in todays world of technology.  Just a quick acknowledgement that something is received shows professionaism.


I also always thank an agent I'm Co-Op-ing with for their professionalism throughout the transaction, whether is going smooth or a bit rough.  It keeps them on your side and working towards solutions. Also removes ego.


Thanks again for the awesome post!



Jul 06, 2019 11:40 AM #11
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Liz and Bill Spear ,

Such great advice and the distilled version clearly and succinctly spells it out. I've always felt my colleagues whether in my office or other offices are important to have a good working relationship with..I'll be working with them far longer than after my seller moves to CA! Trust and communication.....the cornerstone!

Jul 06, 2019 02:29 PM #12
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Great advice! Just remember the golden rule...do on to others......

Jul 07, 2019 07:49 AM #13
June Piper-Brandon
Long & Foster Hampden - Baltimore, MD
Piecing Dreams One Home at a Time

This is a great blog.  I can't agree with you more on a couple topics.  There's plenty of business to go around and we all need to play well together and I have no problem sharing information, I give advice and information freely.  Anyone can call me and ask about anything real estate related and I'm happy to share what I know and I have with many agents in my market.  I'm happy to talk about other things too.  Thanks for sharing. 

Jul 07, 2019 05:25 PM #14
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Know your contract, such great advice. Our contract changes constantly and can be hard to keep up with. I think following the terms of the contract is a good one as well. Those timelines and contingecies are in there for a reason. 


Have a great week.

Jul 08, 2019 01:18 PM #15
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

EXCELLENT list of tips to build your professional reputation.   

I am glad that you listed communication as the first item on your list and understanding the contract was listed right behind it.   As you said, it is not very enjoyable to have to explain why the refrigerator isn't conveying per the contract when the buyers thought it was.  

 Granted, all of your tips are important.  

Jul 08, 2019 05:25 PM #16
Robert Hicks
United Country River City Realty - Savannah, TN

Love it!! Great info here..

Jul 08, 2019 06:27 PM #17
Greg Mona
Revelation Real Estate - Chandler, AZ
Professional Real Estate Representation for YOU!

Great post, Liz and Bill Spear ! When I read it, I thought to myself "you can't argue with common sense".  And while all 10 apply, I would say the bookends of #1 and #10 are great to follow. Last Shirley Coomer beat me to it when she wrote about "the golden rule". That ALWAYS applies!

Jul 08, 2019 07:54 PM #18
Stacey Mayer
Snohomish-Homes.com - Everett, WA

Such a fun post to read! If all they can talk about is themselves, get out of there. Selling real estate is based on trust. The agents that love helping others will last - the jerks are exposed quickly. Being helpful and kind translates into true success.

Jul 08, 2019 08:09 PM #19
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I completely agree with all you say.

Your #1 is one of my prime annoyances as a real estate copywriter. What I'd love to say to many agents is: If I make sure that I get my copy to you on time, can't you please take a minute to reply with "Got it, thanks."

Are they similarly unresponsive to other agents - or clients?

Jul 08, 2019 09:37 PM #20
Robert Hernandez

Great information and Thank You for sharing it. Sometimes it's hard to decide which is best, after communicate, #4 would be mine. I love when customers leave Reviews.

Much Appreciated

Robert Hernandez

Jul 09, 2019 08:41 AM #21
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love your list. Part of what I've done that had a similar effect is volunteering.  When you volunteer you give of yourself, selflessly.  Whether it's for a non-profit or your association, it puts you in a good light.  Love this post!

Jul 09, 2019 06:43 PM #22
Greg Kilroy
Keller Williams Sonoran Living - The Velocity Group - Paradise Valley, AZ
the Velocity Group

I'd like to add, "Show a little grace when possible". It seems some agents love to assert that the other agent has made a mistake, often incorrectly. Rather than showing someone up when they've made an error, leave room for them to correct it. I like to say something to the effect of "my broker is a real hardcase, and I know he is going to chase me to have your clients check the box and initial on line #____, would you mind asking your clients to do that?"

Jul 14, 2019 12:12 PM #23
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