Keeping with the July 4th theme, isn't it tempting to use our blogs to blow some stuff up??
Let's go full nuclear!!
Raise hell about a slight!
Go nuts about the latest stupid/rude/irresponsible thing some agent has done!
Blame Zillow! (c'mon, you know you want to!).
Frankly the list of potential triggers is pretty much endless isn't it?
And it can be sorely tempting to let those fingers fly across the keyboard. It's EASY to write a post when we're irritated or downright furious.
I get tempted sometimes just like anyone else. (yes, even engineers can be pushed to the limit)
I've been having an issue with our local dealership and what SHOULD be an easy repair has drug out for almost a week. It didn't take much YouTube searching to nail down root cause and know what needed to be done (side lesson that applies to real estate: when information is readily available, you'd better know more than your customers know or where is your value?).
Yesterday evening it would have been easy to go into full detonation mode after ONE MORE DELAY. Call out the company by name. Call 'em some choice names. Try to start some online grief for them in hopes that social media pressure would push them into doing the right thing.
But I did the prudent thing and pulled together a market report. A market report is a just the facts exercise and tempers any irritation I might have left in my fingers. See data, interpret data, write report. Rinse, lather, repeat.
And today? The dealership finally came around to doing the right thing. Without applying vinegar, but instead with a persistence about addressing a clear manufacturing issue. I didn't have to burn any bridges. Didn't have to get to the point of not wanting to ever walk in through their doors again. Problem solved and we should have our car back (repaired) within the next couple of days.
Basically, I have a litmus test for my posts (nothing new here for those that follow us):
1. Will it help our business?
2. Will it help others? (educate, entertain, etc.)
3. If someone were to read ONLY that post, would it present us in a positive light?
If my blog post fails those criteria, it goes in the digital dumpster. I've written plenty of posts over the years that I abandoned mid-post because I didn't like the tone. I'd rather use the like attracts like approach, so if I'm writing jerky posts, what type of client will I attract? Those that will lead me to doubling my blood pressure meds!
So I won't be lighting the candle. Won't go into full rant mode. I'm going to keep it rational and look to build my business and NOT give people a reason to add me to their little black book of "no business, EVER".
Questions? Just Ask An Ambassador!
Back every Tuesday with another AAA post!
Bill of Bill & Liz aka BLiz