Ask An Ambassador: Let's Blow Stuff UP!!!!!

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

Keeping with the July 4th theme, isn't it tempting to use our blogs to blow some stuff up??

Let's go full nuclear!!

Raise hell about a slight!

Go nuts about the latest stupid/rude/irresponsible thing some agent has done!

Blame Zillow! (c'mon, you know you want to!).

Frankly the list of potential triggers is pretty much endless isn't it?

And it can be sorely tempting to let those fingers fly across the keyboard.  It's EASY to write a post when we're irritated or downright furious.

I get tempted sometimes just like anyone else. (yes, even engineers can be pushed to the limit)

I've been having an issue with our local dealership and what SHOULD be an easy repair has drug out for almost a week.  It didn't take much YouTube searching to nail down root cause and know what needed to be done (side lesson that applies to real estate:  when information is readily available, you'd better know more than your customers know or where is your value?).

Yesterday evening it would have been easy to go into full detonation mode after ONE MORE DELAY.  Call out the company by name.  Call 'em some choice names.  Try to start some online grief for them in hopes that social media pressure would push them into doing the right thing.

But I did the prudent thing and pulled together a market report.  A market report is a just the facts exercise and tempers any irritation I might have left in my fingers.  See data, interpret data, write report.  Rinse, lather, repeat.

And today?  The dealership finally came around to doing the right thing.  Without applying vinegar, but instead with a persistence about addressing a clear manufacturing issue.  I didn't have to burn any bridges.  Didn't have to get to the point of not wanting to ever walk in through their doors again.  Problem solved and we should have our car back (repaired) within the next couple of days.

Basically, I have a litmus test for my posts (nothing new here for those that follow us):

1.  Will it help our business?

2.  Will it help others? (educate, entertain, etc.)

3.  If someone were to read ONLY that post, would it present us in a positive light?

If my blog post fails those criteria, it goes in the digital dumpster.  I've written plenty of posts over the years that I abandoned mid-post because I didn't like the tone.  I'd rather use the like attracts like approach, so if I'm writing jerky posts, what type of client will I attract?  Those that will lead me to doubling my blood pressure meds!

So I won't be lighting the candle.  Won't go into full rant mode.  I'm going to keep it rational and look to build my business and NOT give people a reason to add me to their little black book of "no business, EVER".

Questions?  Just Ask An Ambassador!

Back every Tuesday with another AAA post!

Bill of Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz):  just because one can doesn't mean one should. Something like that. Even when it might feel good.  Perhaps great. Who cares about temporary pleasure? Especially when revenge is involved.  Thoughtful blogging. What a concept.

Jul 09, 2019 03:53 PM #1
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- I had to admit that you are much better than I when it comes to putting off knee-jerk reactions. It would do all of us well to adopt your litmus test for posts. 

Jul 09, 2019 06:12 PM #2
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Sounds like it would apply on ActiveBrain, too.

Jul 09, 2019 06:36 PM #3
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

All three points are valid, but agents should really remember this one: "If someone were to read ONLY that post, would it present us in a positive light?"

It could be that a potential client will see ONLY that rant, because once they've seen it, they don't want to know anything more about you.

I learned years ago that when I needed to rant I should do "Write and burn." The system is to write it all out by hand. Leave out nothing. Call names. Curse. Whatever feels good.

THEN - burn it. The anger, frustration, and need to scream at someone will be gone with the smoke.

Jul 09, 2019 09:06 PM #4
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I've always tried to not burn any bridges, Liz and Bill Spear ... or do long-term damage.  Your suggestion to keep a lid of your temper (and your comments) is a very smart one ... especially for anyone looking to be in business far into the future.  There's a price to pay for venting publicly ...

Very smart of AR to Feature this one,


Jul 10, 2019 07:31 AM #6
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

I like the idea that someone might only read that one post of ours, so is it written in the way we want to present ourselves? 

Jul 10, 2019 07:33 AM #7
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Bliz your 3 test points for posting are spot on. As for ranting, I have no time for that, I really don't. I prefer not to blow up bridges but on ocassion over the years it's better to just let things/people go rather than creating some big drama that drags on and on. I've learned to say Not my circus, not my monkeys. And I have a coffee cup to remind me - just in case!

Jul 10, 2019 08:50 AM #8
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Good points.  Before the internet...

I had a Mustang SVO, a 4 cyl. turbo model with a double wing at the hatch.  Around '84 ish.

The wing would pull out of the hatch when repeatedly closed.

Not only that, the engine was not running correctly.

After the third time in for service and not getting anything corrected, I started thinking about pulling the trigger.
I imagined myself calling all local media and parking the car in front of the dealership and pouring yellow paint all over it.

Instead, I came into the service area with blazing tires, screeching, and beeping my horn.

Half a dozen white shirts came running out with a shocked look on their face.

I got service after that.

No, I don't do those things anymore...

Bill, please delete this post after three days.  Thanks

Jul 10, 2019 08:59 AM #9
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Whats bad is our posts are floating out there for years and years.

Jul 10, 2019 10:31 AM #10
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

the push and pulls of life that works on a person and their center constantly and randomly is no myth. It requires calm, objective response & non-response too

Jul 11, 2019 01:57 PM #11
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I notice some people seem to rant a lot - wonder if they realize the energy they give attracts the energy they get? Your litmus test is a good one for all of our relationships - in and out of social media and blogging forums. This too shall pass. 

Jul 13, 2019 07:37 AM #12
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Great advice and a good analogy here. I particular like your litmus test, especially #3.


Jul 13, 2019 03:52 PM #13
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I'm glad to know I'm not the only one who has blown up posts midway through writing them.  The good news is that the act of trying to write about a topic is often therapeutic, as I come to realize certain points along the way which makes it unnecessary to post a completed rant!

Jul 14, 2019 03:28 AM #14
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