Facebook Fridays - It Is All About The Numbers...See For Yourself!

Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anitaclark160@gmail.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

I saw a thread earlier this week that was re-hashing the tired old story about the demise of Facebook. Evidently someone forgot to tell the 2.38 billion monthly users (per Zephoria). This represents an 8% increase year over year. Of course you can also look to the 1.56 billion folks who log in daily to quickly discern this social media giant is not going anywhere anytime soon. What does knowing this information do for you?

  • Nothing if you are not actively marketing there. Pass this information to the agent in your community who is getting all the FB biz. They will know what to do (a bit of sarcasm). Why not take a chance and go after some of those leads and potential clients yourself?
  • If you are already marketing on FB it should give you goosebumps knowing there are plenty of potential prospects using the site. Keep fine tuning your approach until you start seeing results, then take the next step...
  • The next step? Advertise on the platform. It is is simple and cheap and one of the very best ways to quickly get your message, new listing, or call to action to a targeted audience. 
  • As with all things worth doing in this industry...repeat until you are at the level you want to achieve (2 prospects a week? 10? 2 new listings a month?). You decide!

Social media marketing should never be your sole marketing source but it can be used to effectively augment other primary means to help keep the phone ringing and your client quiver full!

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just like Debb Janes EcoBroker and Bernie Stea JD do with Youtube Thursdays. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy the information Rainers!


Tina Ambrose

Ambrose Real Estate Team/Windermere CDA Realty


Joseph Luca

Joe Luca, Realtor


Debbie Harr

Homes that Click Realtors


Tony Morganti

Tony Morganti, REMAX Realtor


Charise Mitchell

Realtor - Sherman Oaks - Agent

Facebook Articles

No time like the present to check out an article or 6 that could help propel your FB marketing to the next level. Do not take my word for it...review the information below and determine for yourself if the content can help you improve your FB presence. You have nothing to lose! Happy reading ya'll!

8 Step Plan to Use Facebook Live Marketing

Guide to Optimize Photos for Facebook Use

Tips for Understanding Facebook Ad Costs

FB, Instagram, or Both. Which One to Use?

How to Set Up Your 1st Lead Ads Campaign

Bonus: 24 Helpful Marketing Tools and Apps

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

Comments (28)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Anita - thanks for your weekly tips.  I will like this week's pages.

Jul 12, 2019 09:36 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Tis very true, Wayne. Thanks for stopping by.

You are such a smart marketer, Barbara. I would espect nothing less!

Sally: Hopefully they are all generating biz too.

Nina: The doomsday crowd can turn a party into a wake. ;-)

Brian: On our biz page hopefully the expectation is there will be more consumers looking for something RE related.

It sure does, Hannah. When used wisely, it can drive a lot of new sales.

Andy: I used to but it did not seem to move the dial that much. Now I just tell them to be on the lookout for this article.

Jul 12, 2019 10:11 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Anita. You always some great advice for using FB. I have to admit that I have slacked off lately, but I do plan to start backup with my FB advertising soon. Have a Blessed Weekend!

Jul 12, 2019 11:21 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Anita, for sharing your experience and your advice.

Jul 12, 2019 11:27 AM
Stephen Turner
House Broker Realty - York, PA

Great points on Facebook. Bottom line, people are still there and our job is to be where people are. To serve them as one of them, and from where they are. Like you said Facebook should be a PART of our marketing strategies, just not our ONLY strategy

Jul 12, 2019 11:51 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You betcha Grant. Thanks for the visit.

Go for it Jerry. I know you have a good presence on the site.

Always a pleasure. Thanks Roy.

Stephen: I am always amazed when I hear an agent say they do not use the site to attract leads. It is a goldmine!

Jul 12, 2019 05:08 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


Those statistics are pretty staggering, but not surprising, really. As always we appreciate your knowledge about FB, and the advice and tips...plus some other Facebookers to check out!


Jul 12, 2019 05:48 PM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Like you said is all about the numbers...  in this case only...more is more... Have a nice weekend

Jul 12, 2019 09:25 PM
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Hi Anita - Thanks for the tips, I've advertised my listing on Facebook for years, but this has inspired me to do a few other types of advertising. Have a great weekend.

Jul 13, 2019 05:00 AM
Robin Wells
WellSwept Chimneys - Victoria Harbour, ON
Giving Peace Of Mind One Chimney At A Time

Hi Anita - Good Post.  And Facebook is here, at least for now.  Only a few years ago we would not have thought about it.  But today it is a viable search engine for many.  And knowing how to use it is becoming and has become important.  

Jul 13, 2019 06:57 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Jeff: It works so it makes sense to work it.

Robert: Absolutely. It has worked well for us, especially at narrowing the target audience.

I will and hope you do the same. Thanks Andrea.

Larry: I have as well and am thankful I started doing it.

Robin: As are YT and Pinterest. It helps.

Jul 13, 2019 07:44 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Good morning Anita Clark ... Facebook is here to stay!  I have 3 pages; personal, business and ministry.  Works for me!  I can say I definitely get business here!

Jul 13, 2019 09:07 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Anita, thanks for sharing these tips.  I utilize Facebook, however, I'm not sure it's working as well as it used to work. They've limited the scope of the information they provide which allowed us to target people with specific demographics. And it could change any day.

Jul 13, 2019 02:23 PM
Scott Seaton Jr. SLS Home Insp
SLS Home Inspections-Kankakee Will Iroquois Grundy Counties - Bourbonnais, IL
The Home Inspector With a Heart!

Anita, always such good info. You really do make it so simple to make FB work for business as well as for fun.

Jul 14, 2019 05:18 AM
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great Info, as always... FB still works for me and now my daughter is getting her license, she is going to tacle Instagram for "her generation"

Jul 14, 2019 05:40 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Anita Clark ,

Happy Facebook Friday even if its Sunday! Great advice as usual and putting things in perspective with facts not wishing or fiction.

Jul 14, 2019 06:01 AM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH

Facebook is here to stay despite a lot a controversy!

Someone forgot to tell the 2.38 billion monthly users (per Zephoria). This represents an 8% increase year over year. Of course you can also look to the 1.56 billion folks who log in daily to quickly discern this social media giant is not going anywhere anytime soon. 

Jul 14, 2019 09:27 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Anita, Always learn from you, The more I read from your suggestions the more interesting it is.


Jul 14, 2019 02:06 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Diana: Kudos to you for making it work!

You are right Matthew, it can change in a minute. I will keep pressing forward until it does, then will reshuffle to make it work again. ;-)

Scott: It is definitely not easy but it can be simple.

That is great news Macy. Since the 2 work well together you might want to integrate them.

Dorie: Like you, my time is limited so I have to work with absolutes when possible.

That it is. Thanks Sham.

Will: Glad to hear that. I hope you are putting the information to good use.

Jul 14, 2019 04:04 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Anita, have been doing a bit more posting on my business page, and fun to see how many engagements there are.

Jul 17, 2019 07:10 AM