Email Marketing Works!

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Services for Real Estate Pros with Second Self Virtual Assistance

Email Marketing Works!!

And, it’s less expensive than many other marketing programs.

 

How many marketing programs have you purchased? How many of those programs do you actually use? At what cost? Do you really have the time to work on marketing your business AND actually do business?

I can tell you that without a doubt that when done properly, email marketing works! It takes work and patience but it can increase your bottom line without spending a fortune on marketing programs.

 

Where are your marketing dollars going?

Make a list of all the products and services your currently use (or are paying for). Include what you’re paying for each. Next to each product or service, write down what they offer. Then compare them to each other. Are they duplicating benefits?

For example: Do you have more than one CRM program? If so, compare their features and decide which one is most beneficial. Then, cancel the other(s). Caution: Be sure to export information you need prior to cancellation.

 

Why Email Marketing is So Effective

Think about the people on your contact list. They already know you or are at least interested in your services. You don’t have to waste your marketing dollars trying to catch the attention of strangers.

It doesn’t matter whether you send one email per month or one email per week. Your promotional efforts will cost the same.

 

Don’t be afraid of “unsubscribes”.

It just means you don’t have to waste time trying to turn them into clients. With email marketing, it’s always quality over quantity.

 

Create a sales funnel and then make sure each part of it is working seamlessly. A well-designed landing page, website or blog is essential for taking your contacts to the next level.

 

Weed out the programs you are paying for and not using. Get rid of those programs that are doing nothing to move your business forward. Then create an email marketing plan that converts.

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Topic:
ActiveRain Community
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Target Marketing
Marketing, Ideas and Methods That Work!!
Marketing for Cheapskates
Building Your Niche
Marketing 101
Tags:
email marketing strategies
how to use email to build your business

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Rainmaker
1,943,067
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Pamela Cendejas -  I am happy to see that many of my unsubcribes are people who have long fallen off.

Jul 11, 2019 09:59 AM #1
Rainmaker
522,024
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I do think some email marketing works...it's just that we get so much of it!  I usually delete all the 'deals' I get via email

Jul 12, 2019 03:11 PM #2
Rainmaker
980,904
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I don't have any email marketing programs currently. I just send newsletters from my CRM to my database. Unsubscribe is the best invention!  That's the main reason I don't want to do any email marketing outside my CRM. I think people get so innundated with emails that they either delete them or unsubscribe.  

Jul 14, 2019 12:06 PM #3
Rainmaker
378,436
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

E-mail marketing just takes an investment of time; there are free programs available through MailChimp and the CA Assoc. of REALTORs for example.

My latest quarterly market update went out last week.   Cost=about 1 day of my time.  25% of my database opened the e-mail and 8% clicked on links to articles and listings.     I couldn't possibly contact 25% of my database in a single day any other way, so, VOILA!

Jul 15, 2019 08:11 AM #4
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Rainmaker
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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