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Jeff Dowler, CRS  contest got me thinking about change.  Yes, some change happens quickly but you would be you surprised at how much change occured in the last 10 years and you didn't realize it.  In the world of business slow change can be more devastating than fast change.  With fast change you know something is happening.  However, with slow change you might not be prepared to respond before it is too late.

The expression “If it’s not broke don’t fix it” could more appropriately be stated “If it is not broken yet it soon will be.”

You can wait for change to force you to do something and then react. But that is not the best option. The best option is to predict and get in front of change. These are some of the things you should you should be doing proactively:

1.        Make sure you know what business you are in rather that what services you are providing. Whether you are in real estate, construction and contracting, graphic design, or consulting you must define what you provide to the customer. For example, Kodak should have realized that it was not in the film business but in the image and impression sharing business. In real estate are you selling houses or assisting buyers in improving their lives?

2.        Get in front of change.   The best way to this it to look into the future, understand the trends and how they affect your business and move yourself into them. One example may be the use of webinars vs. in person meetings. While arguments can be made about current quality of delivery, getting your arms around it and having a strategy to shift will keep you leading. There was a time when a digital camera was not an alternative to high quality film but by not leading that new technology, Kodak failed.

3.        Assess your business. Take inventory of where you have strengths in the market as well as where you are weak and vulnerable. With that information look into the future to assess not just opportunities in your industry but also dangers and threats on the horizon. If you have done good business in an area where you know you are weak and you see new external threats on the horizon you may want to move away from that offering. On the other hand, look at new opportunities where you can exploit your strengths.

4.        How do you communicate and market. The method and costs of marketing and communication have already changed drastically. Today, who looks to find something in the Yellow Pages? You need to embrace the new media. However, I caution you to evaluate and create a strategy first. Don’t simply follow the latest shiny new media application.

5.        Understand generational differences. Different generations have different needs, communicate differently, and engage with your business differently. If you are doing well serving one generation, learn why. Are the things that engage that generation of no value to the next generation? Failure to understand that dynamic will result in increasingly lost revenue.


We've always done it that way.  Beware of that statement.  There is no security in repetition.  And security is not your friend, creativity and and inquiring mind is.  Know the nature of change before it is too late. It is vital to your future success.  For a similar blog on our web site see  THE NATURE OF CHANGE.

Are you ready to create your own change?

Contact us to learn more

or call 914-953-4458.



Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 07/24/2019 01:00 AM
  2. Barbara Todaro 07/15/2019 07:52 AM
Real Estate Best Practices
New York Westchester County
Coaching and Mentoring
business caoch in armonk ny
slow moving change
know what business you are in rather than what services you provide

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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Grant. Time is so precious and often goes by without the benefit of thought unless we decide we really want change.

Jul 15, 2019 07:57 AM #9
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Change,  We all look at change difference way.  Some people never like to change buy you need to stay up with the times.


Jul 15, 2019 08:41 AM #10
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Grant - I like the path you took with this post.  Definitely one that is on course. 

Jul 15, 2019 11:16 AM #11
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Grant- this one is very thought-provoking. So often it is the slow moving changes that can derail a business. Paying attention to the 5 points that you highlighted can help get ahead of the changes that are inevitable. 

Jul 15, 2019 07:14 PM #12
James Dray
Fathom Realty - Rogers, AR
Exceptional Agents, Outstanding Results

Morning Grant.

Things are changing so fast it's difficult to stay up to date.  Slow change, not in my area.  I have several agents that likes to communicate via text.  Such a waste of time, when a call can nip it in the bud, faster

Jul 16, 2019 12:40 AM #13
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

George - yes, I just coined that phrase. 

Ron and Alexandra - you have that right.  Change is always happening. 

Sheila - we just don’t know. We should not waste time. 

Will - that is true. Some think that others need to change. 

Michael -  yes, sometimes a quick crisis gets the point across but slow gets ignored. 

Kathy - thank you.  I am glad you found it helpful. 

James - yes a generational thing.  


Jul 16, 2019 08:36 AM #14
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I like that line of thinking.  I subscribe to the thought of if it isn't broken, don't try to fix it, but at the same time, we have to check from time to time to make sure it isn't broken.  Everything needs to be maintained and updated to not break, right?

Jul 16, 2019 09:44 AM #15
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Brian - that is the danger of thinking I will wait until it is a problem.

Jul 16, 2019 10:58 AM #16
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Grant Schneider Yesterday my wife and I were at In-N-Out Burgers.

I've been going there for over 60 years. So I asked my wife if she could list the changes to their business in that time. Listing the smallest details the complete list was quite short.

Your mention "if it isn't broke...." really applies to this business.

Bill Roberts

Jul 16, 2019 01:12 PM #17
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Grant Schneider,

These are all very important to stay ahead of the curve. I used to be in the staffing industry and my husband was in transportation and shipping. These are two bell-weather industries to tell you what direction the economy is moving. The pie may get smaller but that just means I need to get a bigger chunk of it!

Jul 16, 2019 02:48 PM #18
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, been in the business 23 years, and we have to know what and when to change to keep up with current trends both in business and with our clients.  

Jul 17, 2019 06:48 AM #19
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Bill Roberts -  You bet.  I applies to most business.  That is an interesting story on In N Out.

Sheri Sperry - MCNE® - staffing, now that is an industry with many changes.  I know because I was one of the clients.

Joan - yes, and even to know if things are changing.

Jul 20, 2019 06:44 AM #20
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Grant Schneider ,

As usual an excellent post with a topic so relevant in today's world. You are right there is no security in repetition. Creativity and an inquiring mind is your friend!

Jul 20, 2019 07:45 PM #21
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Dorie - it is so easy to put those hard decisions off when things are still just ok.

Jul 21, 2019 06:20 AM #22
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Hello Grant, thou speakest the truth.  Staying ahead of the game is a super notion.  Going with the flow may get you drowned.

The new generation, especially, has interests and buying habits for style, housing, etc. that must be addressed!

Thank you for this apt exposition!!

Those who do not heed will fall behind.

Jul 22, 2019 04:42 AM #23
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Grant loved your analogy, sadly I subscribe to the theory of "if it is not broken.... with that said most of us do not have a good Chrystal ball hence  the odds are not in our favor... Only the few that have a clear Chrystal ball will succeed the rest of us slugs we will just try to persevere through sheer determination, Endre

Jul 22, 2019 11:27 PM #24
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

John Henry -  yes, the generational tastes may seem subtle but not seeing them will lose you opportunity.

Endre - that is most likely the case.  Many companies look into the future and then make the wrong move.

Jul 23, 2019 06:14 AM #25
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Grant, seems time goes by so fast now. When it comes to our business we need to ensure we make the necessary changes. My husband thinks if it isn't broken don't worry about it. I need to print this out and let him read your five points.

Jul 23, 2019 08:19 AM #26
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

I can think of no better to get in front of change than to give a serious look at what brokers REALLY invest in technology....and others in the necessary overhead created by brick 'n mortar.

Jul 24, 2019 06:02 AM #27
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Grant, this is great advice.

I believe that we need to get in front of change instead of waiting for change to motivate us.

Waiting can be costly as at that point it could be too late to react.


Jul 26, 2019 05:38 AM #28
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