The Structure of an Effective Real Estate Video

Real Estate Technology with Z57 Internet Solutions

Video making is simple on paper. However, some newbies will go into it incorrectly. For example, with only knowing the hollywood filmmaking process, they might add 60 seconds of logo and animated intro sequences - which would be a bad idea. Online video should be straight to the point, and be able to keep somebody's attention.

Here is How a Video Should be Structured

1. State the Topic / Ask a Question

First, what is the video about? Talk about that in your intro. If the video is about mortgage types, start by saying "What is the best type of mortgage loan for you? I'll cover 5 different types to keep you informed." If it is a listing video, a simple title card or video of the front of the home would suffice. Capture their attention!

2. Branding / Contact Info

Only AFTER you caught their attention would it be okay to insert your logo, contact information, or fancy animation. Keep it short, 5 seconds at most.

3. Answer the Question

This should be the bulk of the video. What is the listing like? What are the 5 types of home loans you recommend? Think of the intro as the bait, and this section as the hook where you slowly reel them in.

4. Call to Action

After you've demonstrated your expertise by answering the initial question, or giving a previw of the listing, you should include a Call to Action. Where should your viewers go for more information? Send them to your website or to a dedicate landing page to track your video conversions.


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