Having worked with plenty of real estate agents over the years, there are a few unfortunate habits we see develop during the summer months. Here we will highlight some of them to help bring awareness to these actions (or in-actions).
SIDE NOTE: If you are having a summer vacation, then have a summer vacation! Enjoy time to yourself or with your family. Never overwork yourself. :)
Here Are 4 Ways to LOSE Business
1. Relaxing Because You Are Ahead
The classic story of the tortoise and the hare. Some agents will think that because they are so far ahead, that it is okay to relax a little. While yes, you can afford to ease up - don't make it a habit. While you are getting a little lazy, your competition is out there working hard to capture your leads.
2. Only Looking at Short Term Strategies
With the story of the ant and the grasshopper, the grasshopper starved in the winter because they weren't prepared. Having consistent lead generation stratetgies in place will help ensure that you have business in the slow winter months. Considering that buyers will take so long with their online research, there will be leads for you to follow up with even in the cold months.
3. Ignore Past Leads and Clients
Instead of only focusing on new leads and new business, don't forget about cultivating your current sphere for referrals and re-engaging lost opportunities! A quick "Happy Friday!" text can lead to a conversation, which can lead to a hotter lead!
4. Lowering Your Budget
Around the end of the year is when agents will traditionally want to overhaul their online presence, sign up for new websites, and have a fresh start to the new year. This might be due to not getting business from their website, thus looking for a new solution. This can sometimes be traced to the decision of lowering a marketing budget, and lowering the lead flow. It is a better idea to keep your marketing budget at a consistent amount to keep your pipeline full. Capturing leads now means you have better chances for lead conversion later. Remember, online leads will take time to nurture - so don't wait until the winter to capture them.
Need social media content for the summer AND the winter? Use these two resources below: