How Local Bloggers Can Bring You Clients

Industry Observer with NYC Insider Guide LTD

Local bloggers in your city/town already have consistent and loyal traffic to their sites, so how can you capitalize on this? Simple, you can help them with their websites and offer value to their site visitors, which in turn, ensures you remain the expert in your geographic area. I run a popular Guide to NYC covering 1000s of events and things to do. The website has an extremely loyal local following, along with a lot of tourists, many of whom visit, and then decide to move here. Since they used my site before they became locals, the site remains their go-to guide for local activities once they have moved. And they ask me about everything in NYC!

As a website manager, it's my full time job to post, SEO, social media and make sure I get the traffic and eyeballs. My website traffic directly affects my income on a daily basis. On the other hand, while you may have a blog, and I'm sure it's great and does bring you business - it's not your bread and butter. Moving property is. But, you can leverage your own blog and others. I am asked 5-10 questions on a daily basis, many of which include queries like "what is the best area to stay/live in?" and "hi, we're moving to NYC and...." and "my daughter is going to college in NYC and we are considering buying an apartment..."

There are dozens more similar questions and while I certainly can answer them, I'd love for a local real estate expert to help me. It would get them exposure to 100-200K more people per month, while also building their reputations. Imagine if you could capture that traffic as the premiere local source for such information? You can! After a period of working with a local realtor, I'd gladly offer my own testimonial for them. Since my site visitors already trust me, they trust my recommendations. It also reduces my workload, while providing value to my site visitors.

How to Find the Best Local Bloggers

Start Googling for these phrases, customizing them for your area. Phrases: things to do in Town/City, best things to do in town/city, best things to do in town/city in January, town/city events in November, things to do with kids in city/town, downloadable map of town/city, best things to do on holiday XYZ in town/city, are just some examples. You want people with active blogs, who show up in the top spots, who clearly appeal to locals. Take a look at their sites and take notice of an article that would help them out. For every one of the phrases above, see if they are missing another of them.

Ways to Get on Blogger Sites

  • Sometimes it's as simple as advertising. For example, I offer straight up advertising for local businesses on my site. They get a full page of their own on my website, and I manually add them in throughout the site where it makes sense and adds value to my site visitors.
  • Sponsorship - many blogs have advertising spots that are on every page in the site. Usually a sidebar, header or footer. They are usually built in to themes and can be changed with a few clicks. They may publish their advertising rates on their site or maybe you can make them an offer. Look at the little boxes they have in their sidebar - many bloggers will accept a fee for you to take that spot for a period of time. It all depends on how much they make today. Sadly, so many bloggers really don't know how to monetize well, so sometimes $100 could be a large sum to them. Just remember - sidebars drop below the content on mobile devices, so depending on the niche, sidebars may not get many views.
  • Sponsor a Newsletter - you've seen sponsored content in some form in your email. If they have a large email list, you can sponsor a newsletter. Or even offer to write one for them.
  • Write for them. This is what we'll cover in the remainder of the article.

Pitching to Bloggers

Bloggers need the most high quality content with the least amount of effort. Period. If you make it easy for them to post your article, there's a great chance they will do so. Here are some ideas of pitches and how to word them. You want to be complimentary, personal and respectful. And you do not want to outsource this to anyone who does not speak your language as their primary language.

The Pitch

Hi Melissa:

I love NYCInsiderGuide and use it all the time to find fun things to do on weekends with my husband. As a matter of fact, thanks to you, we used your referral, Mike, to get awesome seats to Shakespeare in the Park last summer. My grandkids are coming to visit soon and I noticed you could use another post or two on Things to Do With Kids in NYC. I'd love to write you that article if you would post it, provide me author credit and send it out in your newsletter and social media. If you have other writing needs on the site, let me know, I'd be happy to write an article that suits both our businesses.

How You Get Clients

If accepted, you write a genuinely good article that reflects your pitch to the blogger and add one or two original photos. In the last paragraph, you conclude with something like (and I'm not a real estate person, so feel free to finesse):

"Love These Things to Do with Kids in SoHo? Live right in the middle of the action and have these "things you mentioned in the article" right outside your door. SoHo is one of the best value places to live in NYC with kids and we can help you find the perfect home. Add an About The Author Box with your photo, background/business and a link to your site.

By writing about kids, you're targeting families. Most likely, Mothers, as that is who generally does family activity planning.

Other Pitches

  • Maps are one of the biggest search terms for city and local guides. You can create a free downloadable PDF, make sure to include your links in it (and confirm they work) and offer it on your own site as well as to others. Downloads go viral pretty quickly and they are out there forever with your name and info.
  • Create an infographic - you can hire a graphic artist to create an informational picture that people can put on their sites, and again you can add it to your own. For example, here's one of the Statue of Liberty I use (search for the word Infographic on the page, it's at the bottom). You can see I gave a link back to the author, but if they had provided me a full article, I would have published it and given them much more than a link.
  • You can write articles describing neighborhoods and the best things things to do in them - and go niche. "on rainy days," "in the snow," "during the holidays," "with kids" "best of beauty in Santa Monica" "best tennis courts" "best golf courses in Hilton Head" - and always tie back to your business and how you can help them at the end of the article.
  • "Moving To" articles. Anything that helps people move to an area. In NYC, you need more paperwork to rent a studio than you do to get a mortgage. The posts that help people get their "packages" together are very helpful and highly trafficked. Co-ops, condos, cond-ops, guarantors, subleasing, pet policies - these terms can be mind boggling to newcomers and can never be explained enough. What is unique about your area you can write about?

Other Articles

Following are some of the other articles on Active Rain I recommend that are well written and can guide you on how to do great blog posts.

I hope this was mildly helpful and maybe encourages you to spend 2 hours to get 1000s of additional eyeballs on your business per month. Best of Luck!


Posted by

Melissa - learn how to make money online. Follow along to learn my expert tips on how to publish a city guide that makes money and gets lots of traffic. As real estate agents with your own blogs, I'll show you how you can earn passive income from the content you already write, as well as increase the traffic to your local guides. 

Owner, NYCInsiderGuide


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Anna Banana Kruchten CRS, CRS, Broker, Instructor
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Hi Melissa Tracht and welcome to ActiveRain! I am impressed with what you've created. I do believe you have much to teach and share here on ActiveRain. I so look forward to reading more of  your posts! Again welcome to the rain!

Jul 24, 2019 04:28 PM #1
Cheryll Woods-Flowers
Cheryll Woods-Flowers, Mt. Pleasant Home Team - Charleston, SC
Home Grown on Charleston's Shore

Great post!  I am going to try to implement this into my business plan!  Have a great rest of the week!

Jul 24, 2019 06:12 PM #2
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Yes this was very helpful.  You've written a very good post and congrats on getting it featured - not an easy thing for a newbie here!  Welcome to Activerain.

Jul 24, 2019 06:19 PM #3
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Very solid content and suggestions!

Thanks for the mention of our post!

Jul 24, 2019 06:52 PM #4
Jessica Cates
Jessica Cates Creative - Gilbert, AZ
Real Estate Marketing Expert + Blogger

Great post, Melissa! Content is such a critical part of an effective marketing program. Congrats on being featured and thanks for the shoutout!  

Jul 24, 2019 07:10 PM #5
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Melissa, maybe that is why I seem to get quite a few requests for guest bloggers.  Great post and welcome to AR.

Jul 24, 2019 07:16 PM #6
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Thank you, Melissa Tracht! Your expertise will be valuable! I have a lot to learn from you.

Welcome to ActiveRain! 

Jul 24, 2019 07:21 PM #7
Pavel Reyes Valdes
Keller Williams Realty Empire SI - Staten Island, NY
Residential Real Estate in New York

I really liked your post. It is inspiring and reminds me of when I used to write a blog in Spanish (on a totally different topic). I was getting traction with my followers but then I got discouraged because I felt that I wasn't going fast enough and stopped after my motivation dropped. I congratulate you for your results and for your commitment. I currently live in Staten Island, but when I was still a tourist coming to NYC several times before moving, I used to read interesting articles on your site. I'm glad to read you here also.

Jul 25, 2019 03:41 AM #8
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Welcome to the Active Rain and congrats on your feature. I've tried what you are talking about a little bit, but I'm inspired to do more now. Wondering if you could blog more about the downloadable pdf map. Haven't come across those and definitely thing they sound interesting. Thank you!

Jul 25, 2019 04:57 AM #9
Anna Banana Kruchten CRS, CRS, Broker, Instructor
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Hi again Melissa Tracht ! You are so welcome. I'm happy there was a reason to reach out to you!  And it wasn't as much about the contest - clearly!  I do look foward to reading more of your posts! Keep em coming!

Jul 25, 2019 03:54 PM #11
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Great informaton...and time is short so a bookmark is in order to review this content in more detail

Jul 27, 2019 03:59 AM #12
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Melissa Tracht,

Welcome to AR!  I enjoyed your post and will keep those ideas in mind!

Jul 27, 2019 10:32 AM #13
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Melissa:

Welcome to the Rain and thanks for sharing your thoughts...great ideas abound here!. Bookmarked for reading again and pondering!


Jul 27, 2019 11:55 PM #14
Melissa Tracht
NYC Insider Guide LTD - Manhattan, NY
NYC Website Publisher & Coach

Thanks, Jeff Dowler, CRS 

Jul 29, 2019 01:27 AM #15
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Wow that's a very professional and thorough site!  I love NYC, visit often, so I'm going to bookmark this site!

Jul 29, 2019 09:57 AM #16
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Have an outstanding month.

Aug 10, 2019 07:41 AM #17
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

My brother told me the other day that since you already blog you should look into using it to make you more money. I am going to come back and read this. Thanks for sharing.

Aug 26, 2019 03:19 PM #18
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Melissa Tracht

NYC Website Publisher & Coach
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