The Power Of Print Is Stronger Than Ever For Us

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5k5m

“The Power of Print” will never die.  Just as there’s a special quality in holding a book, flipping its pages and reading it as opposed to a kindle, holding that newspaper in your hand and flipping the pages is a good feeling. I have both, and I prefer a hard cover book, maybe because I’m “old school.”

The newspaper can be read online. I’ve never done that. If I want to read the Boston Globe, I’ll buy it. The Local Town Pages is our local source of what’s happening our town.

Every residence and business address receives one in the mail. I receive feedback on the ads that I submit; the team members receive listing calls and are asked if their home will be in the newspaper; and prior to calling for a Free Market Analysis, homeowner will search through several months of newspapers to verify who markets consistently and how large their ads are. Potential sellers want to know and they make judgment calls before they decide which two or three agents to call.

Print marketing is worth every single penny that’s invested. The key to success is to lay out the ad properly. Do Not use every space that’s available.  Don’t cram in thousands of words to feel like you’re getting your money’s worth!  Make it a clean ad with plenty of white space to make reading easy and enjoyable.

I never use text in my newspaper ad nor do I use prices. I offer the street address, town and status of the property as it appears in MLS. Photos sell homes.  “The Eye Buys.”

Print marketing has been a wise investment for me every month, and I’ve been using it for decades.

Just another thought for the moment….

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Robert Sheasby 07/19/2019 10:00 PM
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Bartender, Make it a Double
Old Farts Club

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Rainmaker
704,251
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Love it Barbara. Great marketing. Keep it simple. The ad is only the resume.  Great thinking.

Jul 18, 2019 07:47 AM #19
Rainmaker
171,064
faye schubert
Branson, MO
Living the Branson Lake Life

I like to read real books in my hand. I've tried reading on the tablet and not a great experience. Also I like to read a real newspaper also. People try to jam too many words in a small space and that is not appealing to the eye, in my opinion.  

Jul 18, 2019 08:14 AM #20
Rainmaker
4,952,969
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Richard Bazinet /MBA, CRS, ABR simple wins every time.....

faye schubert it's instinctive with most agents to use every space where a word will fit!!!!!!!  it's sooooo counterproductive and such a waste of expensive advertising dollars.... no one reads it....it's too difficult to read.... photos work best.

Jul 18, 2019 08:18 AM #21
Rainmaker
3,304,402
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - knowing your local market and how it can become successful is not real estate rocket science.  It is replicable elsewhere but it takes a dedicated consistent effort as evidenced by The Todaro Team.  

Jul 18, 2019 08:18 AM #22
Rainmaker
4,952,969
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Michael Jacobs knowing the marketplace and what works within it can only happen if an agent literally "tests" methods of marketing.... print works well for us and it's executed properly...

Jul 18, 2019 08:27 AM #23
Rainmaker
1,496,276
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Barbara Todaro, for any type of marketing to work, we must test and be consistent. Many o us don't give it enough time, especially when it comes to print marketing. 

Jul 18, 2019 10:43 AM #24
Rainmaker
4,952,969
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Beth Atalay You're absolutely right....when it costs money, agents a very impatient..... they won't give it enough time.... they have no faith in their ability to make the phone ring when it costs money.... online is free....they'll give it time, but even then, they rush through it and the quality declines as time passes....

Jul 18, 2019 10:51 AM #25
Rainmaker
2,445,607
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When planning for tomorrow contact Tammy and Barbara Todaro ...

Jul 18, 2019 01:30 PM #26
Rainmaker
4,952,969
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Richie.....

Jul 18, 2019 03:59 PM #27
Rainer
141,254
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post.  And print is not dead.. in fact I prefer it myself to electronic format - especially if reading anything of any length.

Jul 18, 2019 04:19 PM #28
Rainer
11,663
Clint Lohr
Keller Williams Los Feliz - Glendale, CA

I write and blog online as much as I can. Thank you for a great article.

Jul 18, 2019 06:18 PM #29
Rainmaker
1,531,166
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

According to statistics I read last week and reported in this week's newsletter:

Only 18% of agents use direct mail, but the majority of consumers say they read it and trust it more than email.

As for newspapers, 33% use them, but only 2% of sales in 2018 were (reported as) coming from newspaper ads. This could be because customs/preferences are different in different places. Or - your success could be because you have what is deemed a local newspaper - and everyone gets it.

OR it could be that marketing - especially marketing like yours - integrates many methods and the effect is cumulative. The result - only 2% of the buyers check "newspaper" as the source that led them to their home.

Who knows - but you can't argue with results.

Jul 18, 2019 09:46 PM #30
Rainmaker
4,952,969
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Robin Wells and you're not alone in that thinking...

Clint Lohr  I'm also online a significant part of the day.... I use both online and offline marketing and one complements the other...

 

Jul 19, 2019 03:04 AM #31
Rainmaker
4,952,969
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Marte Cliff good information.... I love reading stats.... let me comment on them...

direct mail is a winner.... but most do not use it because of the cost.... if one can afford to do this consistently, you'll soar with it....

newspapers should be used to attract potential sellers AND complement the direct mail they're receiving.... strong branding with both....well worth my money!!

tammy and andy ALWAYS ask what made them call us.... the answer is we are everywhere.... people who are serious about selling want to be seen EVERYWHERE....we provide that CONSISTENTLY... it costs money and I had faith in what I was doing....so I did it and continue to do it.... decades of it.... AND IT'S A FULL TIME JOB... even for a semi-retired licensed Broker Associate...

Jul 19, 2019 03:14 AM #32
Anonymous
Floranet

Pleasure to go through such wonderful work!!

Jul 19, 2019 04:40 AM #33
Rainmaker
1,531,166
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Barbara - It's the old chicken and egg thing. Or perhaps "Stepping over a dollar to get to a dime."

Direct mail costs money, but as you've proven, it MAKES money. When I encourage agents to use it, I go back to what you shared long ago - start small and do what you can afford. When that works, increase the mailing - and just keep on increasing as the closings keep coming.

Doing it consistently is what causes you to be able to afford to do it consistently!

And of course, everything you do complements everything else you do, so the momentum keeps building. Being seen "everywhere" is a worthy goal.

Jul 19, 2019 07:15 AM #34
Ambassador
2,977,459
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Always continue to learn from you the Marketing Master. It works if you work it! It is the total consistency that makes it work. When someone says they "tried" print and it didn't work...we know why.

Thanks Barbara Todaro for sharing proven results!

 

Jul 19, 2019 10:04 PM #35
Rainmaker
4,952,969
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Marte Cliff when one continues to hear "we see you everywhere" it's a good sign!

Margaret Rome, Baltimore Maryland you make me chuckle.... you do as much newspaper marketing as I.... and you probably do it much better..... but when it comes to print, YOU WROTE THE BOOK....literally....The Rome Way.

Jul 20, 2019 02:46 AM #36
Rainer
211,271
Robert Hicks
United Country River City Realty - Savannah, TN

Thanks again. I love direct mail and encourage my agents to “STAY WITH IT”

Jul 20, 2019 06:03 AM #37
Rainmaker
4,952,969
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Robert Hicks consistent and patient.... the two keywords for print marketing....

Jul 20, 2019 06:14 AM #38
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