If you want people to read what you wrote…

Reblogger Joseph Domino 480-390-6011
Real Estate Agent with HomeSmart SA541769000

Remember to be kind to your readers. They will be kind to you.

Original content by Marte Cliff

When you take the time to write a blog post, a web page, a prospecting letter, or even an email, you want someone to read it. Correct?

In that case, there’s something you must do.

I’m not talking about creating a catchy headline or title, addressing people by the correct name, spelling correctly, or even writing coherent sentences. Those bits of nagging are for another day. Today is about something much simpler.

It’s something almost everyone here in the Rain already knows. However, I’m seeing this problem more often lately – here, in my email, and even on web pages.

Here goes: If you want people to read what you write, use that enter key often and well!

Create paragraphs every few lines. Put a white space between them.a gray wall of words

A general rule of thumb in copywriting is that no paragraph should be more than 7 lines long. My personal opinion is that 7 lines is too much.

When we read, and especially when we read on line, it becomes difficult for our eyes to keep track of where we are after 4 or 5 lines. Instead of being a pleasant way to spend a few minutes, when paragraphs are too long reading becomes hard work.

And so… many of us just don’t bother. I’m sure I’ve passed over some good information because I took one look at the “Wall of words” and clicked away.

If the subject matter lends itself to bullet points, use them as well. Anything that breaks up the copy makes it easier – and more fun – to read.

So – my rant for the day: If you want people to read what you write, make your copy easy to read.

Note: Go back and check after you've placed graphics in your text. If the graphic caused every line to be shorter, then the adjoining paragraph may have become too long.


Priest River, Idaho


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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

The wall of words and the crazy colors are so distracting and really do lose readers quite quickly.

You're right - be good to them/their eyes and they'll keep coming back for more!

Great reblog, Joseph!

Jul 17, 2019 09:21 PM #1
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

As always, Marte offers very applicable words of advice for all of us.


Jul 17, 2019 11:31 PM #2
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Great selection for a reblog. And I've recommended it to Carol Williams for her Second Chance Saturday post.

Jul 18, 2019 04:43 AM #3
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Joseph. This is a terrific re-blog and I am so glad you shared it.

Jul 18, 2019 10:23 AM #4
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks for the reblog, Joseph! I like the way you put that: "Be kind to your readers."

Jul 20, 2019 09:58 AM #5
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Joseph Domino 480-390-6011

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