I sat down and interviewed a local successful business owner to discuss the importance of setting goals for your business. Annette is one of the most focused individuals that I have met in quite a while.
I set up the meeting following the influential blog post that was published on the blog of her training website for professional cleaning: https://brightacademy.online/setting-goals-in-business/
Some of the tips that she outlined below.
Why are goals important in business?
Goals give you a direction for your business. Without them do you really know where you are, where you are going and what you want to achieve. Goals can help keep your employees motivated and more importantly, you as a business owner.
How do you know you will achieve the goals?
You must do your research. Market analysis will help you understand where your industry is heading and what potential is ahead of you. From here, you can set your goals based on realistic expectations.
How far in advance should goals be set?
This depends on what you want to achieve. You should set long term goals and set out short term goals that are in line with your long term goal. 5 year goals are good for long term planning while, short term goals should be set to 6 months to a year.
How do I make it all worth while?
Celebrate the success that you do achieve. You don’t need to wait to hit the BIG overall goal to take time out for recognition. Goals give you a structure for your business and its successes.
For me some of the tips outlined in the interview by Annette is great for any size of business. Whether you are a lone ranger or got a team of 400, you need to set goals to make sure your business keeps growing.
If you would like to suggest any tips that you have for building on your own business and setting goals, feel free to add your comments below :)