As easy as they sound, the tactics that should be developed to use these SEO techniques are very core to the success of a website. The Batman side is white hat SEO whereas Heath Ledger is incorporating Grey Hat or Black Hat SEO tactics to combat Batman strategies.
Secret Revelation 1: All those hats are neither bad nor good
Well, there is no hard and fast rule; you are free to choose which hat is best for you. These are just tactics used by SEO experts or professionals who follow Google’s Webmaster Guidelines. The color is just an indication as to which rank is better, nothing more. You can find out about them with this review.
Secret Revelation 2: White Hat is Google’s right hand
“White hats do everything Google tells them to and play within Google’s rules (the Webmaster Guidelines). They are simple unimaginative people who can never rank as well as a Black Hat.”
Secret Revelation 3: Gray Hat is a trick
“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”
The concern here is practical that no SEO expert can wait for ages or longer just for rankings and traffic.
Secret Revelation 4: The moment you did something in order to acquire links you are no more a white hat
Well, this does not necessarily mean you are a black hat either, easy there. In the simplest form, you will not acquire or attract links like a black hat might, but through legitimate means. Those SEO professionals do follow Google guideline but someone who uses black hat would never adopt those tactics.
Secret Revelation 5: SEO folks are “SPAM” conscious, there is a hidden meaning here “Site Positioned Above Mine”
“Black hats are unethical. Black hats manipulate the search results and sites have to fight for placements against people that are just breaking the rules. Black hats aren’t SEO professionals, they just create SPAM.”
Secret Revelation 6: Why are black hat controversial?
This is because black hats fall outside the scope of Google rules and they cannot get you a website unless you are penalized for the acquisition. This simply means that it is still a legitimate hack or SEO strategy as long as the client knows what could happen once it is implemented.
It is not okay to risk a client’s bread and butter site for rankings. If people’s jobs are dependent on that site, then that site should not be used for Black Hat SEO.