How Can Real Estate Business Benefit From Instagram?

Real Estate Agent with Online Buzz

If you are into real estate business, you should know that one of the best ways to promote what you are selling is opening a dedicated Instagram account that can help you reach potential customers.

The thing with social media nowadays is that everybody uses it to promote what they do, and things aren’t any different when it comes to real estate. In fact, if you don’t have an Instagram account for your business, you are already not competitive enough.

Let’s take a look at a few tips and tricks that can help you improve your real estate business by using Instagram.

See How Others Do It

You should understand that there are people who are already doing pretty well on the web. Luckily for you, you can study their profiles and see what bits and pieces you can incorporate in your Instagram marketing strategy. Every niche has some things that simply make their followers take action, and so does real estate. The best real estate Instagram profiles, such as the ones included in this article, will definitely help you see things more clearly.

Use All the Features

If you have a private account on Instagram, you are probably aware that this social medium is all about pictures. However, it has evolved into something more, as dozens of new features have been added in order to make it even more convenient for businesses to use.

Some of the basic features include using Instagram Stories to keep your followers active, live video, hashtags, and more. These are some basic features that everyone knows how to use, but there are some advanced ones that can really make your business stand out, so make sure to check those out.

Stay Up to Date

One of the primary principles of using Instagram is to post new updates every once in a while. If you don’t do that, the algorithm will slowly start to consider your profile irrelevant and your followers will not be active anymore. 

Naturally, you shouldn’t post spammy or boring posts. Instead, make a combo of things that are funny, entertaining, and business-related. In fact, what you should do is check out analytics to find out more about your followers and learn what types of content they would like to see.

Stay Active in the Community

Having a community is very important if you want to make people talk about your business. You can buy Instagram likes to jump-start your profile, but that should always be used in combination with you being active.

So how does one actually stay active on Instagram? Well, make sure to follow accounts related to your business, comment on their pictures, and simply get in touch with people who run those accounts.

How does one find relevant accounts (and relevant people) on Instagram? Do a quick research about the most popular hashtags related to your niche and feel free to add those to some of your posts as well.

Conclusion This was just a short introductory course in using Instagram for real estate, although it can be applied to a wide variety of businesses. Ever since Instagram introduced business accounts, various companies have been gaining new customers via this medium. Therefore, in order to stay competitive, make sure to use Instagram for real estate!


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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Good Morning Lisa,  Great information for us here in the rain.  If it is okay with you I like to reblog this sometime?


Jul 22, 2019 08:13 AM #1
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Lisa Davies

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