Margaret is one of my favorite real estate agents. Like me, she is known for her open houses, honesty and a reputation for results.
For an agent who doesn't have a great track record yet, looking at how she prepares for her listing is helpful knowledge to know.
Before investing a cent to market a home, an agent must know the client is 100% on board.
My simple listing appointment.
The work and research is done prior to the appointment.
Lots of questions are asked including their motivation for selling, description of the house, special features, time frame, where and why they are moving, what they owe, and their financial expectation.
At the appointment, they get to talk, share their concerns and ask all the questions
In a folder are properties that are active, sold, under contract, coming soon, temporary off the market and big Z info. In that same folder is a listing agreement completely filled out with red check marks for their signatures. This folder stays closed. It may or may not be needed.
I have a copy of my book, a copy of my ad, and a blog relevant to their neighborhood or home.
At some point, two questions are addressed.
Affirmative answers are needed for both
1-Are you 100% sure you want to sell?
2-Are you 100% sure you want to work with me?
And depending on their personality...I say something soft and sweet like
“Shut up and sign”
“Press hard it’s cheap carbon.”
That’s listing the Rome way.
Thinking of selling your home
Call Margaret Rome