Digital Marketing Systems That Compound Your Blogging Efforts

Real Estate Agent with Joe Manausa Real Estate 8508880888

Are you a digital marketer, or do you merely post content on ActiveRain?

This question is essential to ask yourself if you want to take your real estate business to the next level. Twelve years, somebody told me that I should be "blogging." He felt it would be smart to "get out there" on the internet, but that was pretty much the extent of the foundation of his advice.

I was clueless. I did not understand the benefit of blogging as I did not see how it would add revenue and then profit to my real estate business. Fortunately, I was smart enough to listen to my friend's advice and lucky to find ActiveRain.

I committed to blogging daily on AR with the thought that I'd go 30 days and then evaluate. After 30 days, I was becoming a better writer, but I wasn't any clearer on the benefits that blogging would create. So I committed to another 30 days.

What I learned during those first 60 days taught me several lessons, first of all, that content marketing would become the foundation of my business. Secondly, that I could make blogging a part of my daily schedule somewhat easy if I knocked it out first thing in the morning.

Over the next few years, my learning curve spiked so much that I felt compelled to write a book on digital marketing so that I had a reference to use to train my growing marketing staff.

I discovered that content marketing (blogging) had little value unless it was part of a comprehensive digital marketing plan. I found that if I was not compounding my blogging efforts with an array of digital marketing systems, then I was likely wasting my time.

Digital Marketing Systems That Enhance Blogging

I remain a big fan of ActiveRain, but if you want to get serious about making money online, then you need to own a private website on your personal domain.

For me, my entire digital marketing plan centers on my real estate website. It is the central point of my online marketing and the primary funnel that brings customers to my home selling teams. I'm not so sure that a digital marketing plan that drives traffic to "somebody else's website" is a smart long-term plan as you do not control the ownership or goals of that website.

I do still post articles on ActiveRain, but it is merely a single tenet of my digital marketing plan. I still post daily, but only on my own website (

My primary marketing objectives are to draw home sellers to my home page, and buyers to my property search tool. The content that I write has been selected after diligent study of search terms used in my marketplace on Google. Here are a few of the digital marketing tools that I use to drive these prospective sellers and buyers to my website:

  • Social Media Marketing - Social media is great for engagement with current and potential customers, and it acts like the old-fashioned word of mouth (on steroids) in helping an organization “get the word out.”
  • Remarketing & Contextual Ads - Perhaps the coolest (or scariest) types of DM is remarketing and contextual ads. Remarketing is merely paying to have your social media ads appear to a known group of people (past clients, past website visitors, uploaded client lists, etc.). Contextual ads are a way of identifying your website and social media visitors and then serving up similar ads to them through a large network of other websites. For example, have you ever been shopping for something online, and then for the next few days, you see that something in the sidebar of many of the websites that you visit? That's somebody else serving up contextual ads to you!
  • Offsite Content Marketing - ActiveRain is just one of many sites where I produce content with relevant links back to my website. This draws traffic and does wonders to increase my URL rating and domain rating with the search engines.
  • Email Marketing - Email marketing can be highly fruitful if you build a large list and skillfully cultivate it through smart segmentation. Imagine have a list so large and so well "known" that you can market a new listing to the majority of people who might buy it with a single email? Most people in real estate missed the bus on email marketing, but it is still very effective today and is well worth the time and effort it takes to learn and implement. My recent post on ActiveRain laments: "I Should Have Started From Here."
  • Local Marketing (NAP) - If you haven't taken the time to evaluate your local position, you need to now. NAP (stands for Name, Address, Phone Number) should be identically placed on the thousands of directories as well as the primary search engines. Evaluate your presence on Google Maps to see how well you are doing.
  • Pay-Per-Click (PPC) - I did not start using search engine marketing (SEM) or PPC during my first five years of digital marketing, simply because I found I could drive traffic to my site in cheaper ways. But I have hit the law of diminishing returns on most other techniques, so I am actively using PPC.

The Tip Of The Iceberg

These elements of digital marketing are merely the tip of the iceberg in what you can use and do to enhance the effectiveness of your content writing on ActiveRain and your own individual website.

I opened this post with a question: "Are you a digital marketer, or do you merely post content on ActiveRain?" Hopefully, you can now answer it clearly.


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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Joe,
When I started blogging in 2005, there wasn't all the other social media and digital marketing competition. I was very successful just with blogging. 

I'm curious how you get Barbara Corcoron to endorse you. We have an agent in Wenatchee who did that too. 

Jul 21, 2019 12:35 PM #1
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

There's a great deal of valuable information you share in this post, Joe.  Like Carol, I'm fascinated with the Barbara Corcoron endorsement.  

Jul 21, 2019 02:59 PM #2
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Joe, on having this blog FEATURED in the Old Farts Club group!  

Jul 21, 2019 03:00 PM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Joe- well done and well said. And as you can see, we all want to know how you got the Barbara Corcoran endorsement. too. 

Jul 21, 2019 07:32 PM #4
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Hey Carol Williams Myrl Jeffcoat & Kathy Streib : Barbara was my baby sitter when I was a toddler. Just kidding.  There is a network of agents that she endorses across the US, all of us are high volume producers. What we all have in common (besides Barbara) is a great marketing strategist Matt Wagner, his website is here.

Jul 22, 2019 03:40 AM #5
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

There are many ways to put footprints all over the internet that lead back to business.....both buying them and earning them.

Jul 27, 2019 04:04 AM #6
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Joe -  I liked reading your story on blogging.  I have a similar one.  My web site is my major blog too.

Jul 27, 2019 06:43 AM #7
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Joe:

Wow there is a lot of great advice in your post. This will take some time to digest so it’s been bookmarked- thanks for sharing your wisdom.



Jul 28, 2019 12:17 AM #8
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Hi Joe, thanks for the great information in your post.  I agree with and follow your recommendation on blogging from your own website. Have a great day!

Jul 28, 2019 08:10 AM #9
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