If You Have to Keep Hustling, It's Not Passive Income

Industry Observer with About Social Anxiety

I've been thinking a lot lately about what it really means to have passive income. In my mind, it's not truly passive income if you have to keep hustling. And by that, I mean that you should be focusing on tasks that you do once and earn forever from, such as writing content, creating products, and purchasing real estate. Yes, there may be ongoing tasks related to that passive income, but they should be things you can hand off to someone else. Let's take a look at how to make sure you aren't hustling all the time.

Follow Your Intuition

Sometimes you just know. If something feels like it's a lot of work that you will need to repeat again in the future, then you know you've got caught up in hustling. I had an example of this recently: I wrote a post about Amazon Prime Day, and kept the post updated with all of the "upcoming deals." This was a ton of work over a two day period. While I learned some things about using Amazon as an affiliate, the process of the "hustle" was not enjoyable to me. If it feels wrong, it probably is.

Don't Make Yourself Irreplaceable

My preference would be to never be tied to my brand as a person. And yet, most blogging courses these days advise you to be the face of your brand. This is true for real estate agents as well. But if you ever want to remove yourself from the hustle, that's awfully hard to do if you are the face of your brand. If you're posting your life on Instagram every day, isn't that still hustling? Sure, if you like to do that and that's your end game, go for it! But for me, I plan to eventually remove myself completely. It's not about me as a person, it's me running a business that I can hand off if I wish.

Go Against the Grain

You're going to be going against the grain a bit here if you follow this path to wealth. Not everyone is going to agree with me. Some will argue you can't be successful unless you keep hustling. That you can't make it if you're not the face of your brand. I say... why wouldn't I try? Because the alternative isn't worth it to me. If I wanted to keep hustling, I'd choose an easier path, one where my personal life isn't up for scrutiny and my privacy is protected. In other words, I'd get a really good paying job.

Stop and Take a Breath

It's so easy to get caught up in the hustle, particularly if you are following the crowd. If you find yourself going down this path, I say stop, take a breath, and ask yourself what's really important. Find some people to follow that are doing it the way that you want to do it; some places to start are Paula Pant and Tim Ferris. Go to the ocean and listen to the waves. Walk in a forest and slow yourself down.

In the end, there's no point in finding success if you've found it at the expense of your sanity. And if you're struggling to slow down, I've got something to help you regain perspective. Because this post wouldn't be complete without a shout-out to my passive income strategy (my blog About Social Anxiety): How to Plan a DIY Weekend Mental Health Retreat. Seriously though, this is one of my favorite posts that I have written.

Comments (1)

Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing!

Sometimes you just know. If something feels like it's a lot of work that you will need to repeat again in the future, then you know you've got caught up in hustling. 

Jul 21, 2019 08:49 AM