Branding Moment: Not so Puritan Taboo Slogan near Hot Springs Rd!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

 

Ron and I spotted this truck from Puritan Bakery with its slightly racy slogan of "Best Buns In Town". The word "puritan" means: one who practices or preaches a more rigorous or professedly purer moral code than that which prevailsThe slogan can be interpreted in so many ways. We leave that to your imagination.

 

The juxtaposition of the truck with the exit of Hot Springs Road was a moment of synchronicity.  We were wondering if they were going to take the Hot Springs Exit to deliver hot buns to the Von's grocery store there...They did not!

 

According the their website, which has an image of a man in a Puritan costume and slogan, this is the secret to what makes best buns:

Puritan Bakery is committed to baking our buns and breads the old fashioned way -- the way you would if you were making bread from scratch at home. Because of this commitment, we still use a sponge and dough process, rather than the faster and cheaper brew dough, straight dough or modified sponge systems. The sponge and dough process takes 7 hours, but we believe that the best things are still worth waiting for.

 

This brand caught our attention and gave us a chuckle.  We will remember the name, no doubt about that.  The bakery started in 1930, and they are still going strong. The right market is still buying.Just like in Real Estate, there are many brands and markets for each one as long it lasts.

 

We would definitely mention them if someone asked us what kind of hamburger or hot dog buns to buy. Their baking method is impressive.

 

However, we are not their customer.  If we are going to indulge in bread of any kind, we would buy artisan bread made locally. 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
3,089,178
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Ron and Alexandra Seigel I'm always just a bit envious when I see something that clever... because that kind of cleverness is not a gift I have.

Jul 24, 2019 07:49 AM #16
Rainmaker
4,441,306
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat Yes indeed, and I was hoping that someone here in California has actually tasted those buns.  A

Jul 24, 2019 07:53 AM #17
Rainmaker
4,441,306
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs Have you seen these in your local market?  I will check at Gelson's and Von's next time I am there.  A

Jul 24, 2019 07:54 AM #18
Rainmaker
4,441,306
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander I think you understimate yourself.  Cleverness shows up in different ways, but it is always there...A

Jul 24, 2019 07:55 AM #19
Rainmaker
3,089,178
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Alexandra... I have no doubt I have my own ways of being clever... but with words that way, not so much!

Jul 24, 2019 08:01 AM #20
Ambassador
1,850,096
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Ha, that is memorable. I like it...but, as you know, Bernie also purchases artisan breads. 

Jul 24, 2019 09:50 AM #21
Rainmaker
4,441,306
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD that is one of the many reasons Bernie is one of our favorite chefs.  A

Jul 24, 2019 12:07 PM #22
Ambassador
2,859,997
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

I love it Ron and Alexandra Seigel not only do they have a clever name and catchy slogan they explain WHY their buns are so darn good. I'd try them for sure. And if they were as awesome as they say I'd order some for a big party and then....we'd be forever having to buy them again for the next party. Or the natives would be restless hahaha!!

Jul 24, 2019 02:28 PM #23
Rainmaker
4,441,306
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRB, CRS 602-380-4886 I have no idea who carries them in town.  Michael Jacobs checked his stores in Los Angeles which would be the ones most likely to carry them, and I will check two others in town...They must have delivered some somewhere.  I was impressed by their way of making their bread...will report later... A

Jul 24, 2019 02:54 PM #24
Ambassador
3,868,031
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- I too would remember their name and slogan. I'm not familiar with the sponge and dough process but will read more about it. 

Jul 24, 2019 06:23 PM #25
Rainmaker
55,070
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-507-7510

Alexandra and Ron, now, that's one motto it's impossible not to laugh at.  The word Puritan does not prepare the mind for what's to come....a teaser.  It makes for great humor and recall.  Who are they supplying?  Yelp has the answer.  (typos edited out)...You like burgers? Fat Burger, Tommy's, In-N-Out? They make the buns for them. If you head to Carson and maybe visit the HomeDepot/Stubhib center you sometimes may [smell] the baking bread from the 4 or so miles away. Definitely a large and iconic bakery for Southern California.

Jul 24, 2019 08:08 PM #26
Rainmaker
1,537,046
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I do admire people who can come up with memorable slogans such as that one.

But now... I have to go find out about brew dough, modified sponge dough, etc. Perhaps I'll learn why my homemade bread tastes so much better than the store bought junk.

7 hours? That's long. I think mine takes about 4 hours. Perhaps they let it rise at a cool temperature? Be fun to know.

Jul 24, 2019 09:18 PM #27
Rainmaker
1,434,738
Kat Palmiotti
Grand Lux Realty 914-419-0270 (NY), kat@thehousekat.com, (MT) 406-270-3667, more information to be provided shortly - Kalispell, MT
The House Kat

That is memorable and made me smile. I'd definitely try them!

 

Jul 25, 2019 03:19 AM #28
Rainmaker
705,051
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Good catchy motto. Not just anyone has the best buns in town. When you got them, flaunt them. Lol.

Jul 25, 2019 06:53 AM #29
Rainmaker
4,441,306
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kris Collis given that I have not eaten in those places, except at Tommy's when I was at USC once, I missed out on tasting them.  We do have Fat Burger, and I hate the name and the connotation...I know many say they are really good...We are incredibly fussy with meat also.  THANK YOU SO MUCH for finding who they suppy.  I appreciate it.  A

Jul 25, 2019 11:14 AM #30
Rainmaker
4,441,306
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Marte Cliff how wonderful that you bake your own bread.  I had done it with egg bread that Ron's Aunt Norma made.  We rarely eat bread, and we do we patronize our local bakers.

I loved that slogan too.  A

Jul 25, 2019 11:16 AM #31
Rainmaker
4,441,306
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kat Palmiotti I looked this morning in one of our grocery stores.  Looks like they supply the fast food places.

Richard Bazinet /MBA, CRS, ABR I agree with you there.  A

Jul 25, 2019 11:17 AM #32
Rainmaker
3,813,205
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Ron and Alexandra Seigel ,

So glad to catch this post featured! Love the slogan..so unforgettable..they achieved what they were after..conversation and brand recognition! 

Jul 25, 2019 06:31 PM #33
Rainmaker
978,522
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I was about to write "good catch" when I looked up and saw Dorie's comment - too funny.  All the way around, this was an excellent example of how to market.  What a great slogan and business method.  That one canj't be beat!  No pun intended :)

Jul 25, 2019 08:19 PM #34
Rainmaker
401,223
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Over the years I have seen commercials on TV that were really funny and interesting to watch. Yet, when the commercial was finished, so was I. I had no idea what company or product was being pitched.

But Puritan Bread: Best Buns in Town, I will remember. I have not seen them here in Florida, but would like to give them a try.

Thanks for sharing.

Jul 26, 2019 04:52 AM #35
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