According to the research, 61% of U.S. online consumers have made a purchase based on recommendations from a blog. Being an expert in the field of blogging, you must be quite familiar with the energy vested in making sure that your post is catchy, compelling, educative and informative for people that visit your blog. You might probably have taken the necessary steps for promoting it, giving up-to-date information and sharing your content on social media sites such as Facebook, Instagram, and Twitter.
Making effective strategies in your content marketing can be likened to making plans for a big event. If proper preparation is not made how you expect the guests to attend your event, or you spend your precious time in designing and building plans for the event, but it escapes you to send out the invitations, then you have succeeded in wasting your time. On the other hand, if you make the consistent promotion of your event while you are investing your time in the planning process, you will then create a good impression that interests the guests in your coming event. To keep your content fresh and up-to-date, below are some effective strategies you should follow.
Get Yourself Engaged Fully on Social Media
Almost half of 18-49-year-old people get their news & information online. You must be active on social media and share your content in bulk to sites such as Facebook, Twitter, Linked, Pinterest and Instagram. Doing this does not guarantee maximum user engagement, you have to press harder and engage yourself actively on social media by checking and giving a response to the readers comment as soon as possible once a post is shared, and your readers start to react to it. To get more viewers and let them feel the sense of belonging, make sure you acknowledge them, most especially if you are a business owner. Ensure you share your content in peak time slots, and it's a way of getting an active number of users, you should avoid sharing your content in worst time slots.
Write a Unique Short Article for Various Platforms
According to research content marketing costs 62% less than outbound marketing & generates 3x as many leads. .Try sharing a quality, concise and compelling post across numerous platforms, rephrasing the whole title or take part in the title in forming another new headline is allowed. You can also strategies by creating unique fragments referring to parts of the content shared. Question and answer segment should be designed and ensure the answer is present in your content. Posting interesting social media write-up for every new piece of content allows the constant marketability of the same content for a specific period.
Make Connections with Industry Influencer in your Specialization
As a successful blogger, you must acquire the ethics of receiving information from other sources about your area of specialty. Ethics demand you cite all external resources in your content, irrespective of the form it comes, the citation is significant whether you are working directly with an industry expert or using some relevant information from their content, acknowledge and give them credit. Consider it as an ample opportunity to get a connection, and you can credit them by either writing an acknowledgment or include them within the content. Reaching out to the influencers cited and persuade them to share your content on their social media platform, this connection that you have created will boost your traffic, as you tag and mention these people on your shared post, the likelihood of you gaining attention and widen your recognition. Your success in winning people's attention depends on how well you use this simple courtesy of acknowledgment as an incredible promotion tool.
Create High-impact Visuals of Your Core Contents
Most contents are mostly in the written form, but the importance of video content and video editor cannot be neglected as it enables you to reach a different audience and have a positive evaluation of your brand. People find it stressful and time-consuming to read content, other than doing this; they love to go for videos, viewers feel it's exciting and less energy-sapping, they tend to share videos they like if the content is appealing, only a few people bother reading and sharing blogs.
However, it is important to note that the world is evolving and we are in a digital world, people's composure to read drops lower gradually, to satisfy people that visit your blog and cope with the evolving perspective, making videos of your written content will be utmost importance. To obtain quality animated videos and Slide Share that will satisfy your viewers, try and contact Renderforest, the online platform allows individuals and businesses to easily create slideshows, logo animation, promotional business videos at an affordable price.
Expansion of Your Content in the Form of eBooks, Slide Share and PDFs
To effectively promote your content, there are many ways to do this, it makes your content fresh and can be used resourcefully to transform existing information. To do this effectively, you can explore eBooks, Slide Share and PDFs. Creating a user guide can as well be a way, after carefully choosing the type of information you want in your content. By keeping your content fresh with the use of Slide Share, it is certain the number of viewers on your post will increase.
Mix Fresh Content with Published Content
As a blogger, over time you will notice that some posts catch viewers’ attention more than others. You can assess this by the number of likes and shares they have received. If you have been able to check the analytics of this, before publishing fresh content try to incorporate in into the old content that has caught people's attention and has got a reasonable number of likes and shares.
Consider Guests Posting
Finally, to keep your content fresh and relevant, you must try to build a reasonable relationship with other bloggers around you, irrespective of how well you can create a quality post on your blog, ensure you connect to other writers and readers in your vicinity. Once you can relate to them and have built a better relationship, you can ask them to publish quality content on your blog to increase the traffic flow.
Making good use of the above strategies, you can become a successful content marketer, and as well initial sharing of quality content.
Having mastered the strategy on how to keep your content fresh, it also important to be acquainted with some facts about content marketing to help you keep your strategy fresh. If your content marketing is slowing down or facing stagnation you don't have to get yourself worried about that at all. These facts will give your content and strategy a refreshing look.
Content Creation Does Equate to Content Writing
You should try to go for a wide range of media types and channels, hiring talent in the different aspect of media such as video production, editing, communications, branding and the likes.
Consumers Are After Building Relationships With Brands
To be a successful marketer, you should think deeply about the well being of your company and bridge the gap between your company and the audience. Working on building a better relationship with the audience is of utmost importance, have a clear understanding of your targets’ most pressing questions and ensure accurate answers are provided making use of the social media such as hosting a Facebook live session or twitter chat.
Big Data and Analytics Are Not Going Anywhere
Data analytics are very helpful in effective decision making and will as well be essential in generating the market return on investment. By doing this your team should have the capability to express some values numerically. Your staff should get used to big data and analytics, tools like cfe which has an all in one business dashboard.
Automation Can Be the Answer
An issue that has been of serious concern is time management for content marketers, the rate at which different task consumes your staff schedule differs greatly from one task to another. So it’s advisable you find a solution that is about our circumstance, other than relying on the template. To make it simpler, make use of machines with the part that works with minimal input, place our focus on the aspect that matters most to our strategies such as content creation, audience engagement, and performance indicator analysis
A great example of this is the Wendy’s Twitter profile. Although sometimes the tweets can be harsh (but funny), they are building a following. Wendy’s Twitter account is always engaging and poking fun at people and their competition. Just look at this:
Foreseeing that there will be more than enough technology in the years to come
The rate of development in the availability of flexible technological tools is astonishing. Picking those tools that the lowest central administration for our loudest critiques. The essential thing here is to give people high priority over technology.
Consistency Is the Key
This is an important aspect you have to take cognizance off. There is reasonable logic to continue what you have started so far consistently, and most marketers get better improvement as they experience the positive effect their content strategy brings. The bottom line is if you don't stop what you love doing you will get the result of what you desired.
By making good use of the above strategies, you can become a successful content marketer, and share quality content.
Bio: Roman Daneghyan is Chief Marketing Officer at Renderforest, specializing in social media marketing, content marketing, and SEO.