Every morning there’s an email from Realty Times in my in-box. Most days I read the titles, then delete it.
Once in a while, however, a title catches my attention, and today was one of those days. The title seemed so goofy that I had to check it out. It was: Understanding Customized Shirts as an Effective Marketing Tool in Real Estate.
Understanding shirts? What is there to understand about shirts?
I still don’t know the answer to that, but I sure can’t picture any of my friends at Active Rain taking the advice in the article.
The writer was promoting “cheap custom shirts.”
She went on to say that you should wear one of those cheap branded shirts “when going on field assignments.” In other words – any time you go out the door? It would be a form of branding - and getting your name in front of everyone who saw you.
I do agree that your company name on a shirt will be noticed, but there’s a time and a place. In fact, when writing about self-promotion I’ve said that it’s a good idea to wear a shirt, jacket, or hat with your company logo when going to the beach, shopping at neighborhood yard sales, attending sports events or barbecues, etc. For more professional occasions, that little “R” pin on your lapel is a good idea.
My reason is that when people see that and recognize that you are a REALTOR®, those who are interested in real estate will strike up a conversation.
I also think a good quality polo shirt, jacket, or hat with the company logo is appropriate for many agents, depending upon where they work, local customs, their clientelle, etc.
BUT… I don’t believe “cheap custom shirts” would convey your status as a professional in any situation. I doubt that it’s necessary to spend $100 on a polo shirt with your logo, but “cheap” is not an impressive image!
While reading that article I was trying to imagine any of the individuals I follow here in the Rain showing up for an appointment in a cheap t-shirt with their company name splashed across the front.
It did make for a chuckle.
Image courtesy of digitalart at FreeDigitalPhotos.net