I can't quite picture this...

By
Services for Real Estate Pros with Marte Cliff Copywriting

Every morning there’s an email from Realty Times in my in-box. Most days I read the titles, then delete it.

Once in a while, however, a title catches my attention, and today was one of those days. Thepink t-shirt title seemed so goofy that I had to check it out. It was: Understanding Customized Shirts as an Effective Marketing Tool in Real Estate.

Understanding shirts? What is there to understand about shirts?

I still don’t know the answer to that, but I sure can’t picture any of my friends at Active Rain taking the advice in the article.

The writer was promoting “cheap custom shirts.”

She went on to say that you should wear one of those cheap branded shirts “when going on field assignments.” In other words – any time you go out the door? It would be a form of branding - and getting your name in front of everyone who saw you.

I do agree that your company name on a shirt will be noticed, but there’s a time and a place. In fact, when writing about self-promotion I’ve said that it’s a good idea to wear a shirt, jacket, or hat with your company logo when going to the beach, shopping at neighborhood yard sales, attending sports events or barbecues, etc. For more professional occasions, that little “R” pin on your lapel is a good idea.

My reason is that when people see that and recognize that you are a REALTOR®, those who are interested in real estate will strike up a conversation.

I also think a good quality polo shirt, jacket, or hat with the company logo is appropriate for many agents, depending upon where they work, local customs, their clientelle, etc.

BUT… I don’t believe “cheap custom shirts” would convey your status as a professional in any situation. I doubt that it’s necessary to spend $100 on a polo shirt with your logo, but “cheap” is not an impressive image!

While reading that article I was trying to imagine any of the individuals I follow here in the Rain showing up for an appointment in a cheap t-shirt with their company name splashed across the front.

It did make for a chuckle.

Image courtesy of digitalart at FreeDigitalPhotos.net

 

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Rainmaker
1,550,762
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I agree Kathy Streib - There's a time and a place.

Depending upon your business, it might even be appropriate to wear a cheap branded t-shirt to work. I'm thinking of someone on a beach who rents surfboards or somelthing...

Now I'm in a whole different category. I never see anyone, so I could work in my bathrobe.

Jul 24, 2019 09:06 PM #10
Rainmaker
3,282,202
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Quality embroidery on a good polo shirt...great stuff..poorly screen printed tee shirt..eh...not soooo much !

Jul 25, 2019 03:25 AM #11
Rainmaker
1,550,762
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Sally K. & David L. Hanson - I agree. I couldn't believe that writer kept stressing "cheap" shirts. Why would any professional want to identify with "cheap?"

Jul 25, 2019 07:57 AM #12
Ambassador
3,928,968
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                          

                                      Thank you, Marte.

Jul 27, 2019 06:56 PM #13
Rainmaker
5,077,069
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Marte Cliff I love attire that displays a name/number and logo.... we always had sweatshirts and t-shirts (never wore them on appointments) and passed that out to people in town and also ordered children's sizes.... including toddlers....

Jul 28, 2019 04:29 AM #14
Rainmaker
1,343,983
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Marte,
I totally agree.  A cheap shirt is NOT the message I would want to be sending. Personally, I don't think I look good in T-shirts so I very rarely wear them... and never a cheap T-shirt. I've been known to wear them on vacation but not even then very often. I do have a REALTOR® sweatshirt I wear when it's chilly. Noone expects you to look good in a sweatshirt, do they? It's strictly functional.  LOL

Jul 28, 2019 06:02 AM #15
Rainmaker
1,965,486
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Marte Cliff -  a cheap T shirt is something to wear to bed!  I wear a certified business coach pin on my lapel of my sport jacket

Jul 28, 2019 07:18 AM #16
Rainmaker
3,179,074
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great post! I can see why Kathy chose to highlight it this week!

Jul 28, 2019 07:54 AM #17
Rainer
54,297
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Good reminder Marte Cliff  - Years ago my Dad said there are 3 traits when one buys something:  Price, Quality, and Delivery.  Usually you can only secure 2 of those 3 things and price more often than not becomes the loser.

Jul 28, 2019 09:08 AM #18
Rainmaker
1,459,150
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

A cheap T-shirt would not work for me. Quality is a must.

Jul 28, 2019 09:30 AM #19
Rainmaker
3,838,765
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Marte Cliff ,

I'm so glad that Kathy Streib featured your post in her "AH-HA" moments for the week. Cheap t-shirts is not my style and I would never go on an appointment with one on!

Jul 28, 2019 09:40 AM #20
Rainmaker
1,550,762
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you Kathy Streib - it's always an honor to be included on your Sunday post.

Barbara Todaro - I like them too, but agree that there's a time and a place. I like the idea of giving branded shirts / sweatshirts to clients and their children. But - I'd be willing to bet that the shirts you gave away did not scream "cheap."

Jul 28, 2019 10:34 AM #21
Rainmaker
1,550,762
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Carol Williams I doubt that kids would agree with you - they think they look wonderful in sweatshirts!

Grant Schneider You wear them to bed - I wear them to work in the garden.

Leanne Smith I think your Dad had it right.

Jul 28, 2019 10:38 AM #22
Rainmaker
1,550,762
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kat Palmiotti Yes - you want to project an entire aura of quality, and a cheap shirt just doesn't do the job.

Dorie Dillard CRS GRI ABR No - they're more for working in the yard, washing the car, or perhaps doing house cleaning.

Jul 28, 2019 10:40 AM #23
Rainmaker
3,223,099
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Marte,   I do wear my logo shirt, they were not to expensice but they get people to ask me about the market all the time and pick up business from.

 

Jul 31, 2019 10:12 AM #24
Rainmaker
1,550,762
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Will Hamm I don't think they need to be exensive - they just need to not shout "cheap." I agree that when people recognize you as an agent, they'll ask questions about real estate.

When I was an agent it happened often.

Jul 31, 2019 10:27 AM #25
Rainmaker
1,321,941
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

In certain circumstances, tee shirts with funny real estate sayings or whatever can be fine, but I prefer to dress professionally with my name tag.

Aug 01, 2019 06:18 AM #26
Rainmaker
1,550,762
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Wayne and Jean Marie Zuhl I agree - there's a time and a place for those shirts.

Aug 01, 2019 07:21 AM #27
Rainmaker
2,509,566
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I would never wear a t-shirt to the office. Or, when showing property. I really don't see agents here wearing them unless the shirt has an office logo.

Aug 01, 2019 11:37 AM #28
Rainmaker
1,550,762
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Rebecca Gaujot, Realtor® I'll bet you don't wear sweatpants either. I was shocked the first time I saw an agent showing property in a t-shirt and sweats. I don't think he was an agent for very long...

I can see wearing a nice shirt (not a cheap shirt) with an office logo. It all depends upon your clientelle and the kind of property you list and sell.

Aug 01, 2019 11:45 AM #29
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