YouTube Thursday - What's Your Niche Bait?

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursday - Using the Right Bait in Your Video Marketing 

 

 

Marketing is similar to fishing. If you don't know what particular fish you're trying to haul in, how will you know what bait to use?

 

We are big believers in niches for Real Estate. As our friends Ron and Alexandra Seigel say, "there are riches in niches."

Hopefully, you too have figured out a specific segment of real estate sales you want to go after in your market. That's the first step.

 

Once you have your target client identified it's a lot easier to plan your marketing strategy.

In this case, for the next few weeks we are going to plan and produce a video designed to attract the right folks to our niche, "Multigenerational Living Homes." 


You are invited ( and challenged) to do the same for your niche. Hopefully, sharing the steps in our process will help you plan a video of your own. 

 

Since we want our video to reflect the support and love of a multigenerational home, we hope to resonate on an emotional level with potential viewers. 


Step 1. Do Your Research - 


Target client: According to the NAR, one in five buyers aged 53 to 62 purchased a multig-gen home.  ( Bingo! There's our target age group, basically baby boomers.)

 

Emotional Pulls: Heartwarming ads with the ephasis on family, love, and togetherness resonate highly with this group. 


Turn off's: Flashy and confusing - best to keep it simple with the message clear.

 

82.3% are on Facebook. 

Never, ever call a Baby Boomer old. 

 

Step 2. Identify Keywords and Desires 


Create a difference

Imagine If 

Try New Things

Benefits 

Pets - they love their animals 

Family 

Loyalty 

Health and Anti-aging

Grandchildren and Children 

Active and Fun-loving

Outdoors and Outdoor Living Spaces 

Storage 

Room for Entertaining

Gardening

 

Naturally, we won't be using all of the the above in our niche video, but these will help us plan our storyboard. More on that next week! 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Groups:
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Building Your Niche
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Tags:
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Rainmaker
3,054,769
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Debb... those who think someone my age should be thinking about walkers or canes should just join me one morning in the gym!

Jul 25, 2019 12:17 PM #8
Rainmaker
1,065,962
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Debb- I look forward to seeing the new video. I have no doubt it will be wonderful.  

Jul 25, 2019 01:41 PM #9
Rainmaker
1,199,114
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - My demographic is the Baby-Boomer generation as well. I will be marketing to the active boomer.  

Do you enjoy hiking? Great weather - Outdoor activities - Relaxing lifestyle - small-town atmosphere - a safe environment - friendly neighborhoods. 

People moving to Sedona want that get-away home or condo with a care-free, lock and go lifestyle.  Now I have to come up with a video to fit this!! Thanks for helping me get my thinking cap on!

Jul 25, 2019 02:11 PM #10
Ambassador
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Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

WOW Debb Janes EcoBroker and Bernie Stea JD this is an easy to follow road map to creating a niche! Love it!

Jul 25, 2019 04:46 PM #11
Ambassador
1,922,078
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

I always love your Youtube Thursday - so clever 

Jul 25, 2019 05:26 PM #12
Rainer
259,205
Richard Foster, J.D.
Nevada Perfect Homes - Henderson, NV
Broker Owner - ABR/M, CREN, CRS, GRI, RRG, SFR

Great post . . . Just a friendly wanting (not legal advise), use extreme caution using "family" related words... They can be misconstrued and potentially subject you to Fair Housing violations!

Jul 25, 2019 06:40 PM #13
Rainmaker
3,796,152
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Debb Janes EcoBroker and Bernie Stea JD ,

So glad to see this post featured! You are so on point with your message and statistics don't lie!

Jul 25, 2019 06:56 PM #14
Rainer
97,557
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

Brilliant.
And, never call a boomer old.

Jul 25, 2019 07:19 PM #15
Rainmaker
3,195,009
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Debb somewhere along the road I looked in the mirror or was it a reflection in a Window on Rodeo Dr, but I noticed I got old:)... with that said my profile picture is still my young self:)) I must be a Boomer:))Endre

Jul 25, 2019 10:37 PM #16
Rainmaker
1,308,740
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
Marketing is EXACTLY like fishing.  I'm still working on all the ways I can connect with Senior Women Golfers through my new website.  These ideas help my brain get to going in some new directions.  

Jul 26, 2019 06:49 AM #17
Rainmaker
2,514,159
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This is great advice and certainly knowing what your niche is and being able to focus your marketing efforts towards that audience will lead to greater success!

Jul 26, 2019 08:29 AM #18
Rainer
217,043
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Great post, Debb Janes EcoBroker and Bernie Stea JD. There are WAAAAY too many of us out here to not have a niche we specialize in 

Jul 26, 2019 11:12 AM #19
Rainmaker
457,410
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

From  a Boomer ... great advice.  And btw ... you are only as old as you feel ... 

Jul 26, 2019 11:23 AM #20
Rainer
38,515
Marc St Martin
United Real Estate Infinity - Cape Coral, FL
Your friend in the business!

Fabulous video.  Very inviting. 

Jul 26, 2019 02:49 PM #21
Rainmaker
3,137,196
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Learn, Learn, Learn, you two are great teaches and we learn more from you ever Thursday.

Jul 27, 2019 09:44 AM #22
Rainmaker
2,005,100
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Debb Janes EcoBroker and Bernie Stea JD - Congratulations on an excellent and well-deserved FEATURE on ActiveRain.

When I read the words "we want our videos to reflect the support and love of a multigeneration home," I believed you because it has nothing to do with sales, but everything to do with doing the right thing for the family when support is needed. As a person who lived through the experience of multigenerational living, with the emotional support of a dog, and the love of a father who taught you how to fish, it made me connect and know you are the real deal! Your love and belief that sons and/or daughters should take care and do all they can to help their parents live out their lives to the fullest in their senior years are so real, beautiful, and special.

If there were more people like you, the world would be a much better place. Thank you, for all that you do to promote multigenerational homes. It's the right thing to do. 

I commend you for your honesty and how you live your life.   

Jul 27, 2019 06:13 PM #23
Rainmaker
1,896,241
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debb Janes EcoBroker and Bernie Stea JD -  I totally agree that there is riches in niches.  Some people struggle because they want to be all things.

Jul 28, 2019 07:51 AM #24
Rainmaker
1,010,557
Gloria Todor
Century 21 Absolute Realty - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Debb and Bernie, Yes it is always helpful to know who you are trying to connect with in order to know what bait to buy at the store, per say.

 

Jul 29, 2019 11:35 AM #25
Rainmaker
1,290,996
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Great advice -looking forward to seeing the video once it's done!

Jul 31, 2019 10:56 AM #26
Rainer
9,800
Matt Morano
Lake Realty - Cornelius, NC
Agent for Charlotte and Lake Norman Metro areas

I have a YouTube Channel for new construction homes:

https://www.youtube.com/channel/UCLk9AWJ8y_47BsDYaDFzCWQ

Would love new subscribers, comments, etc.

Focus is on new home communities, including active adult communities.

Aug 03, 2019 01:42 PM #27
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REALTORS® in Clark County, WA
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