YouTube Thursday - Using the Right Bait in Your Video Marketing
Marketing is similar to fishing. If you don't know what particular fish you're trying to haul in, how will you know what bait to use?
We are big believers in niches for Real Estate. As our friends Ron and Alexandra Seigel say, "there are riches in niches."
Hopefully, you too have figured out a specific segment of real estate sales you want to go after in your market. That's the first step.
Once you have your target client identified it's a lot easier to plan your marketing strategy.
In this case, for the next few weeks we are going to plan and produce a video designed to attract the right folks to our niche, "Multigenerational Living Homes."
You are invited ( and challenged) to do the same for your niche. Hopefully, sharing the steps in our process will help you plan a video of your own.
Since we want our video to reflect the support and love of a multigenerational home, we hope to resonate on an emotional level with potential viewers.
Step 1. Do Your Research -
Target client: According to the NAR, one in five buyers aged 53 to 62 purchased a multig-gen home. ( Bingo! There's our target age group, basically baby boomers.)
Emotional Pulls: Heartwarming ads with the ephasis on family, love, and togetherness resonate highly with this group.
Turn off's: Flashy and confusing - best to keep it simple with the message clear.
82.3% are on Facebook.
Never, ever call a Baby Boomer old.
Step 2. Identify Keywords and Desires
Create a difference
Try New Things
Pets - they love their animals
Health and Anti-aging
Grandchildren and Children
Active and Fun-loving
Outdoors and Outdoor Living Spaces
Room for Entertaining
Naturally, we won't be using all of the the above in our niche video, but these will help us plan our storyboard. More on that next week!
Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo!