Are Open Houses Worth it?

There are a lot of opinions on whether open houses are useful or not.  Really it depends on what side of the real estate deal you are on. 

Here’s a look at what’s in it for you as a…  

Hosting Agent

Most say the biggest benefit of an open house goes to the hosting agent.  The reason for this is, it's an opportunity for them to turn people who stop by their open house into potential clients.  If they don’t like the house that is open, the hosting agent can find out what they are looking for and offer to show those to them turning them into a client for themselves.  It’s a great networking opportunity as often other realtors will swing by open houses to check out what’s on the market.  This why open houses are good for new agents to host.  And if the hosting agent is also the listing agent, you get the potential of finding a home buyer for your home seller. 

Buying Agent

If you are working with a buyer and they find a house they want to put an offer on that they find an open house, then some of your work is done already.  As a buying agent, it’s good to keep an eye out for open houses that your clients might be interested in and letting them know ahead of time so they can stop by.  It saves you the time of setting up a showing and they can go at their leisure.  Some buying agents will tour open houses with their clients so they are available to ask questions and get a better feel for what they like and don't like in a home.  

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