The Right Mindset About Marketing

Services for Real Estate Pros with BRE# 01392374

Does your mindset really matter?

To those who prefer to focus on strategy and execution, mindset seems like a bit of a fluffy idea. It’s hard to pin down or plan for, so it gets skipped.

But the reality is that what you think affects what you do. It impacts what you think is possible, what you think is worthwhile, and what you spend most of your time on.

So, let’s take some time to look at your mindset about marketing.

Assessing Your Mindset

If you had to answer this one-question quiz, what would you say?

My thoughts about marketing my real estate business are:

  • A) Ugh, really? Why can’t I just sell homes?
  • B) Gotta do it. When it’s out of the way, I can get to the stuff I love.
  • C) Marketing is my core focus. It’s how I live my dream! 

Most small business owners, including Realtors®, are in A or B. What you might not realize is that if you can shift your thinking to answer C, you’ll be much more effective in your work.

Marketing is How You Do What You Love

When you got into real estate, you had reasons to do it. You had dreams. You had a strong reason to choose this career over any other.

That reason wasn’t likely a love of marketing! However, that doesn’t change the fact that marketing is how you get to do what you love. Whether it’s attracting buyers so you can help them find their dream home, or selling homes so your clients can move on, marketing is the key.

How does that change your feelings and commitment to doing things like social media marketing and sending farming postcards? Realizing that marketing isn’t an interruption to what you love, it’s the fuel for it can change everything about your approach.

Commit to Consistent Success

No matter what you’re doing, it’s more fun if you’re good at it and you’re succeeding. Consistent, year-round marketing is how you get there. Once you realize that marketing isn’t a hassle, it’s fuel for your dream, you’ll find it much easier to follow through.

Are you ready to get your farming campaign set up for fall? Let us help. We have a wide variety of farming postcard templates, along with pop-by supplies like door hangersbusiness card labels, and more.

Are you ready to really live your dream? Let’s go!


This post originally shared on PrinterBees' Real Estate Marketing Magazine.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Peter Mohylsky. Beach Expert 07/26/2019 05:21 AM
  2. Will Hamm 08/06/2019 01:35 PM
Real Estate Sales and Marketing
Marketing 101
Real Estate Rookie
mindset for marketing
consistent marketing
farming for realtors

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Show All Comments
Peter Mohylsky. Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL

Did Thomas really say that?  Interesting quote but thanks

Jul 26, 2019 05:20 AM #2
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Good thoughts, Nadine. I really like and will strive to always apply, "commit to consistent success."

Jul 26, 2019 06:25 AM #3
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It's a shame that real estate schools don't teach new agents that marketing is an important part of their job - and then teach them something about how to go about it.

Jul 26, 2019 10:57 PM #4
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Nadine- I have to agree with Marte Cliff real estate schools need to stress the importance of marketing, how and how to not do it. 

Jul 27, 2019 12:39 PM #5
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine,  Thomas Jefferson was ahead of his time and it is so true.  Great blog and look for a reblog.


Jul 28, 2019 08:37 AM #6
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

That's a great quote at the start, and it rings so true.  Thanks for the reminders.

Jul 28, 2019 07:35 PM #7
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Looking back, when I left the real estate team I was on, I should have had a marketing brand in I think it's too late.  Esp with social media, it's so important--and that wasn't 'a thing' when I started out!

Jul 30, 2019 01:28 PM #8
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Nadine. I absolutely love that first quote and your post is terrific as well.

Aug 07, 2019 06:43 AM #9
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
How Can I Help You With Your Marketing?

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