Get More Buyer & Seller Leads With Google My Business for Real Estate

Services for Real Estate Pros with PeterMarkSEO

We all know that real estate is local but did you know that google my business is hyper local? Think zip codes and neighborhoods. Below this post I will share with you 10 free optimization tips you can incorporate into your GMB listing to get your more leads. But don't put all your eggs in one basket. Create multiple GMB listing locations for even more leads.


We also know how hard it is to get targeted traffic and leads these days to our website. That's because everyone has a website but very few have a GMB. Well with this new multi GMB listing method you can dominate any market. Now is the time to list your GMB's before Google zaps this method and the window of opportunity closes. You can combine multiple GMB listing locations with your neighborhood landing pages on your current site for the best results. This works for any niche and local business as well!



What is Google My Business and How does it Work?


So google my business or GMB is a type of listing platform for your business. It's kind of like Google plus, Yellow Pages and Yelp rolled into one. Here is what a typical real estate agent google my business listing looks like below. Most agents have 1 lonely GMB listing and are trying to rank it for a highly competitive market area using a business name alone. The trick to getting a ton of leads from a GMB listing is finding the best keywords and landing it in the correct GEO proximity location.


Think of google my business GMB as a mobile friendly lead geration platform but for local leads. But you can’t just have a single GMB anymore and rank it for all of Los Angeles or New York. Think about this. Does it make more sense for google financially to let 1 person with 1 GMB to own the entire metro area with 1 listing? Or does it make more sense they distribute the leads and let everybody have a little tiny piece of the pie and be unhappy. Because now what will that agent have to do? They are going to have to use Adwords from google to be seen.






typical agent gmb listing


Most agents today focus mostly on their own website blogs, bells and whistles. Here are some alternative ways to use google my business. Best part of all you will outrank Zillow, or any other competition with either a huge display listing or get in the 3 pack.



Did you know you can use multiple google my business listing pages for neighborhoods and local real estate keywords too? See some examples below. Take The UPS store for example. They have a GMB listing for each little sub metro area they claimed. But it's the same business. Same website. Just a different location is served.


But you can cover more than one neighborhood right? Then why have not claim 5, 10 or even 100 areas you can service? As an advance ninja strategy you can create an open house event, make it a point of interest then link from google maps directions straight to your GMB listing. Google now displays points of interest based on location.



local real estate keyword



Local Neighborhood GMB Example


local neighborhood realtor



Create a Open House Event in GMB, Make it a Point of Interest and Add Drive to Maps for your clients.


open house event



point of interest



When Something is Working You Need To Scale it ASAP





Here are 10 Free tips to help you with your GMB efforts.


1. Use hyperlocal targeted zip code posts.

2. Hyper local Q & A ( You can pre-populate your questions and answers inside of GMB )

3. If possible get your client to make reviews hyperlocal with keywords or zip codes for that neighborhood.

4. Add local services for your google my business listing.

5. Add NAP (name, address, phone number ) specific pages to match your website with embedded map.

6. Launch Jack New Subdivision Developents ( Best Method for New Homes )

7. Claim a exhisting neighborhood GMB listing

8. Use your listings as a google my business.

9. Rank a Google My Business for a local home query. Example "How much is my house worth Charlotte"

10. Create 10 GMB listings and get a separate phone number for each listing ( Use plivo, twilio or skype to go number to keep track of leads )


Bonus Tip: When creating a new GMB listing you will get a good number of calls initially. You will get very excited but then the calls will stop. This is becasue google wants you to use google my business ads. Instead of doing ads create 5-10 listing with 4 suites per listings location. Rinse and repeat.


GMB no address tip: As a workaround you can set up GMB listings with no physical address but upload a profile photo with your legal address and just leverage that GMB to get traffic.


Also don't overstuff your GMB listing with keywords. Do not keep changing your GMB business name and category or you will get suspended.



Get your GMB’s up first then Create the Local Neighborhood Pages on your Website



If you are interested in a local GMB Done For You Service, send me an email at or contact me here and indicate the keyword, radius area you want to be in. Below is just some of the software I use to find and rank local real estate keywords. Data is used from the Google my business API. Included is advanced drive to maps and points of interest directions using google maps to your GMB!


gmb local tracker


It’s an extremely accurate way of tracking local neighborhood GMB listings on a micro level.

The distance between the grids is about 100 meters. With the google my business hyper local software you can throw in a competitor and identify weaknesses and opportunities.


Proximity is the major ranking factor you have to target at a neighborhood and zip code level. Here are some some local sample results that you can achieve for real estate leads.


Metro area 1

 metro area 2


 metro area 3






Comments (36)

Mike Easton
Movement Bank - Charlotte, NC
Creative lending solutions from coast to coast

You've been sharing some really great content lately sir! I get a ton of mortgage leads every week just because I'm ranked in the top 3 in my area Fort Mill SC for mortgage keywords so GMB is for real and it's here to stay and most people that end up in the top 3 get there by accident it seems. 

Jul 26, 2019 01:56 PM
PeterMark SEO

There is no accident in GMB rankings, same with SEO. It's data driven SEO/ science. You just have to reverse engineer the data. Page 1 results are based on data and are very much readable. Change over time. You just have to adjust and keep on top of the changes.

Jul 26, 2019 02:13 PM
Robin Wells
WellSwept Chimneys - Victoria Harbour, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post!  Yes Google My Business works!  I get many leads on daily basis due to GMB.  The only thing that is somewhat anoying at times.. the number of SEO messages trying to get us on Page 1!!.. Well fact is locally we dominate the Google Page.. generally over half the page.. sometimes more than half.  But only if you are local as we are set for a local search area.  So maybe those selling their wares are not local - and we are not showing up as they expect, maybe they are using wrong keywords or maybe they are simly stringing a marketing line.  Not sure which.  But it is working.

Jul 26, 2019 04:26 PM
PeterMark SEO

Thats is great that GMB is working for you! Thanks for the comment

Jul 28, 2019 02:59 PM
Virginia Kazlouskas (Gregory)
Harmony Real Estate, Inc. - Hudson, NH
Your Southern NH Realtor!

Looks like a good possibility. How much do you charge to set it up?

Jul 26, 2019 05:45 PM
PeterMark SEO

Hi Virginia Kazlouskas (Gregory) Contact me here on ActiveRain and where you want to be listed and I will let you know. 

Jul 27, 2019 04:51 AM
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Ok I was checking out Google my business, is this replacing Google Plus? Thanks for the tips.

Jul 27, 2019 12:57 AM
PeterMark SEO

Hi Steven, you could say that sure. It has the social features of posts there but think of it more of a local business lead generation platform. More like a virtual real estate office where a buyer can text you from within google my business.

Jul 27, 2019 01:10 AM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing.  I just attended a social media class and one of the topics covered was GMB. Sounds very promising!

Jul 27, 2019 12:20 PM
PeterMark SEO

Ok you are welcome. A social medial class and GMB was covered..You don't say. 

Jul 27, 2019 12:37 PM
Rolly Herida
Keller Williams - Columbus, OH

Thanks for the info Peter Mark SEO Services. I do have some questions though.

*(Forgive me I am quite new in the business)

1. How do I set up my own google my business account?

2. How would I  set my GMB keywords? 


Jul 29, 2019 10:01 AM
PeterMark SEO

Hi Rolly, you can go to  to set up the GMB. Make sure to disclose your business name along with your area.

Jul 29, 2019 10:05 AM
PeterMark SEO
PeterMarkSEO - Holiday, FL

Rolly Herida Make sure to get your Broker in Charge involved regarding setting these up too. 

Jul 29, 2019 11:30 AM
Rolly Herida
Keller Williams - Columbus, OH

Thank you so much Peter Mark SEO Services .

Jul 30, 2019 05:29 AM
PeterMark SEO
PeterMarkSEO - Holiday, FL

Rolly Herida You are welcome

Jul 30, 2019 02:03 PM
Richard Woodward NMLS#217454
Cornerstone First Mortgage, NMLS #173855 - Dallas, TX
Service Beyond Expectations! Your Texas Lender

Great information.  I have a question. I thought that in order to claim a business, Google must send you a post card to verify the businsess.   Is this no longer thea case?  I love the idea.

Jul 30, 2019 03:17 PM
PeterMark SEO
PeterMarkSEO - Holiday, FL

Richard Woodward NMLS#217454 This is just one method. I use a software with google API, phone verification or google console.

Jul 30, 2019 11:34 PM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Peter Mark SEO Services -If I can't figure this out I might have to reach out to you for help. Thank you very much for sharing this.

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