There’s nothing worse than swinging and missing as a new real estate agent. But don’t worry, by the end of this article you will have 5 specific actions you can start to take to increase your win rates across your entire business.
#1: Build Authority with a blog
People respect thought leaders in any industry. As a new agent, you might not have the years of experience to gain trust, but you can rely on your own content marketing efforts to build that trust.
Starting a blog is a low cost way to build that authority, and many people find it a great hobby to develop their own thinking and sales skills.
#2: Create an Automated Sales Funnel
As a real estate agent you know the phases of a sales cycle. But it can be really difficult to take that hands-on selling process and convert it to something automated that can identify, qualify, and commit leads for you while you sleep.
Finding the right automated sales solution and building out an evergreen sales funnel is one of the best investments you can make.
This way when you are out closing deals, your pipeline can be filled up automatically for when you return.
#3: Run A/B Split Tests On Their Website To Get More Leads
The only way to improve conversions is to test what works and what doesn’t. This is where you can run experiments with your sales funnel to find out what messaging and offers work best for you to convert your visitors into qualified leads.
#4: Embrace Live Video on Facebook
To build the all-powerful know, like, and trust factor - there is simply nothing faster than video. Live video on Facebook has become a huge opportunity to get your message shared with a broader audience and build a reputation in your niche.
#5: Experiment with Facebook Messenger Marketing
People are busier than ever and your email marketing messages are opened less than ever. However in the connected world, Facebook Messenger marketing still boasts 50-80% open rates, and much higher engagement. So to convert your new leads into customers, you should look to messenger as a fresh opportunity
There are so many levers to pull as a new agent. Now go out and sell!