The Power of Branding as a Group

If you’re a broker or a real estate office manager, you probably wonder how you can bring your team together.

Did you know PrinterBees can help?

You might be thinking of goofy team-building exercises, but that’s not what we’re talking about (whew)! Instead, we’re talking about the power of branding – specifically, the power of branding as a team.

Is Your Team Actually a Team?

It’s easy for a brokerage to stop being a team and become simply individuals each doing their own thing. When everyone controls their own branding, marketing, strategy, and growth, it happens quickly.

Does it matter? Yes! When your team is cohesive, they build on each other. They help each other. They give advice and ask questions. They set goals and hold each other accountable.

A team is much more than the sum of its parts, and you can feel a different level of energy, focus, and drive when you have one.

How to Create a Group Brand

Having your agents put the brand of the brokerage on their business cards is a start, but there’s a lot more you can do.

First, ask yourself some questions. How do you stand today in terms of your brand out in the world? How do your agents feel about it in your office? Do they care that they belong to your brand and not another brokerage?

Also, think about how you want your agents to relate to each other. What values, principals, and commitments do you want your team to stand for?

From there, talk to your agents. Ask them what it means to them to be on the same team, and how as a group you can better embody the brokerage values. Ask them why they belong to your brokerage instead of another.

This can give you valuable feedback about how cohesive your office is and how you can move forward.

Building the Brand Into Marketing

A brand often starts with a logo and a tagline, but it’s really a lot more. You want to evoke specific emotions in your target market and your team. You also need to highlight the key benefits you bring to clients.

Once you’ve set a brand ideal, build it into your marketing. That’s where PrinterBees can help you. You can order multiple sets of business cards in one order and save money. Use our templates for free or ask us to design anything you want for a small fee.

We’ll keep your business card on file so that it’s easy for new agents to order when they join your brokerage, and they’ll immediately feel like they’re part of the team.

Working with your agents to create a cohesive image and message helps your office internally and presents a strong image to clients externally.

If you’re ready to create a comprehensive brand image, we’d love to help. Contact us for tips and ideas today!

This post originally shared on PrinterBees' Real Estate Marketing Magazine.