While the crash of 2008 put the fragility and uncertainty of the future on full display, it also spurred positive action by forcing real estate brokerages to begin adapting their outdated models to a technology-driven world. Through this evolution of necessity, the need to position brokerages for the digital age became apparent. The question, then, is how to accomplish that.
Transition to the Cloud
One way to counter an uncertain future—and survive potential future economic & market collapses—is to squeeze every bit of efficiency out of your brokerage. Utilizing technology that is available now is a great place to start. By moving your workplace to the cloud, you can reduce your overhead significantly while simultaneously broadening your horizons.
Imagine reducing your overhead, no expensive buildings, and the opportunity to collaborate & expand your business with professionals in multiple markets across the U.S. or even continents away!
Outsource As Much as Possible
This strategy goes hand-in-hand with maximizing the potential of the cloud by utilizing the internet to outsource everything—from your clerical tasks to your inside sales associates. There is no reason to have brick-and-mortar hosting sites for jobs that can so easily be performed by professionals working from their homes or own offices.
Again, this is an effective strategy in reducing overhead, cutting expenses, and opening up new possibilities for both your time and money.
Modernize Your Marketing
The days of sticking a sign in the front yard and hoping for a call are over. Today’s advertising is intuitive, targeted, intelligent, and nearly all online. From driving traffic organically to your websites by using strategic SEO to creating intentional sales funnels, ensuring your advertising is up to snuff—both in quality and modernization—is one of the most essential steps you can take toward you future success.
This, too, may involve outsourcing. Advertising and digital marketing professionals are invaluable, especially when it comes to staying relevant in a highly competitive online world. So, be sure to work with the right people to optimize your listing and branding materials.
Provide Online Training
Streamlined integration of all team members is integral to a smooth-operating business. By providing web-based training and collaboration for your agents, you can be confident in each individual’s ability to perform up to the standards of your company. Web-based learning tools also ensure that all training can be updated and archived to maintain the modernization you’ve worked hard to achieve.
No one can be expected to be an expert in every aspect of their business, and no business is an island—especially in an industry like real estate where human interaction is paramount. By collaborating and forming strategic partnerships with high producing experts, coaches and digital marketing agencies, you can prepare yourself and your business for future growth.
Think of it as building a dream team that will help position your brokerage for the digital age. Collaboration is key, and it’s easier now than it ever has been!
If you're as excited as I am about the future of real estate and are seeking new ways to expand and grow your business by leveraging technology, look no further! Let's Connect!