YouTube Thursdays - Outlines and Storyboards

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Organize with Outlines and Storyboards

 

 

We shared our thoughts about niche video marketing last week. This week, we are sharing a rough outline with you for our Multi-Generational Housing niche. Akin to a storyboard with illustrations, camera angles, etc, this outline is always the first step of our video production process.

 

If you're also working on a niche video to share with potential clients, we recommend an outline to get things started. The final product may change and once we do the actual filming, it may change again. Don't ever be afraid to let things unfold organically. Go with the flow! 

 

Here's our intial outline. Remember, we are going for the emotional hook (authentically) and the benefits of sharing a household. Both are triggers for our target demographics - baby boomers.  Once again, this will likely be refined as we create the video. 

 

Together Again - Our Multi-generational Home 

 

Open - Montage of family scenes

 

Narration:

Our situation is a bit different in that we are two sisters, who with our husbands, decided to move in together to share in the care of mom and dad.


Dad is gone now, and we have shifted all of the focus on mom. 

(Photo or video of dad) 

 

Getting her to and from appointments and making sure she gets exercise, social interaction, and healthy food.

(Photos - video.  Scenes of car leaving with mom, visiting, exercise class?) and eating a healthy meal.) 

 

Narration: 

Nearly four years later, we’ve discovered there are a lot of benefits to sharing life under one roof. 

( Video or photo?)

Narration: 

Sure, it’s great to share expenses, but it’s much more than that…

 

(Short video  snippets) 


Cheri Mowing on Lawn tractor 

Bob Stacking wood with Liam

Bernie and Debb in Garden

 

Narration: We enjoy sharing chores, sharing visiting grandkids, and supporting one another. 


However, it's important to note, we need our privacy too…

Cheri narration -
 This is our house, with a completely separate entrance.  

(Video scenes of house...)

 

Debb narration 

In our home, mom has her own bedroom, sitting room and bathroom.

She shares the Kitchen and Great room with Bernie and me - and Mac of course! (

(Scenes of shared spaces - Mac in scene) 

 

Final Scene - Family Together again.

( Video of Mom with family)


Narration 

The bottom line, it’s about sharing life with people we love. 


Closing screen - We Specialize in MultiGenerational Homes and Lifestyles.   

 

( Call to action and contact information) 

 

Feel free to add your own niche and thoughts in the comments. We'd love to hear your ideas. 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo!  

 

Posted by


Debb Janes  Bernie Stea
Brokers/REALTORS®
Call or Text 360-608-4900

We help buyers and sellers in Camas, Washougal, Brush Prairie/Hockinson, Salmon Creek, Felida, and other Vancouver, Washington Areas. 


We bring our passion for nature and beautiful environments to Real Estate. Multigenerational and family estates, country land and homes, and small farmsteads are our speciality.


We agree with our clients, "The true luxury of rural living is having elbowroom for the soul.

 

Comments (26)

Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is really cool and the type of planning that I like to do, but also finds that it takes more time than I am willing to give towards making a video, especially when I don't really know what I am doing, haha.

Aug 02, 2019 07:25 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb,

Story boards really help, and sometimes free flowing brings an aspect that makes the whole thing work even better.  I am looking forward to seeing your video.  A

Aug 02, 2019 07:42 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - Thanks for sharing your outline.  I bookmarked it.  

"Don't ever be afraid to let thing unfold organically.  Go with the flow!" 

Besides the storyboard, this is the most important aspect of the post. Kudos!

Aug 02, 2019 08:36 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks marti garaughty - Happy Friday and hope your looking forward to an enjoyable weekend. 

 

Hi Nina, yep, they are great for most any creative process. 

Aug 02, 2019 08:55 AM
Ian Flannigan
North Texas Real Estate Team - Plano, TX
Expansion Team Builder - Investing Consultant

Great post! I've been reasearching and moving toward shifting a few of my rentals to Assisted Living-Non Medical to accomodate the rising demand for senior housing.

Aug 02, 2019 10:18 AM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Wow you've out done yourself by laying out this very easy outline Debb Janes EcoBroker and Bernie Stea JD ! Excellent. Now one of these days it's time for this gal to get started!

Aug 02, 2019 03:31 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Grant Schneider as with most of my outlines/storyboards, they are always subject to change. But it's an important part of the creative process...and helps me formulate a plan. 

 

Thanks Michael Jacobs - exactly. And it's fine line trying to capture the authenticity and also entertain with a well defined plan. 

Aug 02, 2019 03:52 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Still want to see a tennis series from you Brian England .  :) 

Ron and Alexandra Seigel and Sheri Sperry - MCNE® free flowing yes. And you both get the importance of allowing things to evolve naturally - the final project may be different than what I'm visualizing right now, but there has to be a starting point.  :) 

Aug 02, 2019 03:54 PM
Ron and Alexandra Seigel

Debb,


The starting point, once it becomes clear everything else fits into place, although there are times when I have begun at the middle or the end thinking it was the starting point, only to find myself reversing and switching...A

Aug 02, 2019 04:29 PM
Brian England

Well, I have started a mini tennis series Debb Janes EcoBroker and Bernie Stea JD, just shared a video of a full game, haha.

Aug 02, 2019 05:58 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Debb Janes EcoBroker and Bernie Stea JD - You are the "Honest Abe" on ActiveRain. This outline is great and it flows with the rhythm of the heart, straight from the heart, with passion and you're believable. 

Aug 03, 2019 03:26 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Great outline for your video.  I have designed a model multi-gen house but I bet if I could put a video like this in front of the floor plans the viewer would buy into the lifestyle aspect rather than just try to understand the geometry of the finished product. Thanks for the great idea and hope to see your video soon!

Aug 03, 2019 05:46 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Great Ian Flannigan - let us know what you come up with...

Aug 03, 2019 08:13 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb and Bernie,  Great blog and makes sense about outlines.  Can not wait to see your video soon.

 

Aug 03, 2019 09:24 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Debb and Bernie- this is a marvelous post that should help anyone struggling with where and how to begin creating a video for their marketplace. It's like setting out to write a book. Begin with an outline. 

Aug 03, 2019 11:30 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Have a very special weekend.

Aug 03, 2019 02:22 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

A plan is important..in the olden days I owned a marketing agency ..storyboards told the tale to the client of the new campaign...and this is a different campaign for a different audience ...we said.

Aug 04, 2019 01:36 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thanks for demonstrating!   Outlines are the key to creating a coherent presentation of any sort.    Looking forward to your final new product!   

Aug 05, 2019 07:36 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Debb and Bernie:

Learning from an expert is the best! Thanks for some great information - bookmarked.

I look forward to seeing your video!

Jeff

Aug 05, 2019 10:08 PM
Robin Wells
WellSwept Chimneys - Victoria Harbour, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post and great information.  Looking forward to finished product.

Aug 06, 2019 03:11 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for sharing your story board with us. It took me back to school, Debb Janes EcoBroker and Bernie Stea JD 

Aug 06, 2019 09:46 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Funny that I am reading this post (a bit later, as usual!) after just this afternoon, wrapping up a bidding war on a multi-generational home for one of my relocation buyers. (In fact, they are referrals from another AR member!)

We had such a struggle finding one that checked all of the boxes for their family and obviously, we weren't the only ones on a search for the home we were fortunate enough to find for them. We just found out we won the bidding war and I'm awaiting the final Contract at the moment.

I do love that you keep a story board - I do the same thing. I think my bullet points are too long though. I like how you abbreviate yours - it's easier to stay on-point and not have to continuously re-do.

Thanks, as always, for the great YouTube tips, Debb!

Aug 10, 2019 10:49 AM