YouTube Thursdays - Organize with Outlines and Storyboards
We shared our thoughts about niche video marketing last week. This week, we are sharing a rough outline with you for our Multi-Generational Housing niche. Akin to a storyboard with illustrations, camera angles, etc, this outline is always the first step of our video production process.
If you're also working on a niche video to share with potential clients, we recommend an outline to get things started. The final product may change and once we do the actual filming, it may change again. Don't ever be afraid to let things unfold organically. Go with the flow!
Here's our intial outline. Remember, we are going for the emotional hook (authentically) and the benefits of sharing a household. Both are triggers for our target demographics - baby boomers. Once again, this will likely be refined as we create the video.
Together Again - Our Multi-generational Home
Open - Montage of family scenes
Our situation is a bit different in that we are two sisters, who with our husbands, decided to move in together to share in the care of mom and dad.
Dad is gone now, and we have shifted all of the focus on mom.
(Photo or video of dad)
Getting her to and from appointments and making sure she gets exercise, social interaction, and healthy food.
(Photos - video. Scenes of car leaving with mom, visiting, exercise class?) and eating a healthy meal.)
Nearly four years later, we’ve discovered there are a lot of benefits to sharing life under one roof.
( Video or photo?)
Sure, it’s great to share expenses, but it’s much more than that…
(Short video snippets)
Cheri Mowing on Lawn tractor
Bob Stacking wood with Liam
Bernie and Debb in Garden
Narration: We enjoy sharing chores, sharing visiting grandkids, and supporting one another.
However, it's important to note, we need our privacy too…
Cheri narration -
This is our house, with a completely separate entrance.
(Video scenes of house...)
In our home, mom has her own bedroom, sitting room and bathroom.
She shares the Kitchen and Great room with Bernie and me - and Mac of course! (
(Scenes of shared spaces - Mac in scene)
Final Scene - Family Together again.
( Video of Mom with family)
The bottom line, it’s about sharing life with people we love.
Closing screen - We Specialize in MultiGenerational Homes and Lifestyles.
( Call to action and contact information)
Feel free to add your own niche and thoughts in the comments. We'd love to hear your ideas.
Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo!