How Can an MSP Benefit Real Estate Companies?

By
Education & Training with Ulistic Inc.

Because of the complex nature of the real estate business and the many entities involved in both buying and selling, it makes perfect sense that real estate agencies will benefit from hiring an MSP for technology management.

Below, we’ll enumerate the specific advantages an MSP can provide your real estate company. But first:

What exactly is an MSP and what do they do?

MSPs Explained

MSP stands for managed service provider.

A managed service provider offers remote management of a business’s IT infrastructure. Most MSPs are hired with a subscription payment method. With this method, an MSP may provide three to five (or more) tiers of service, each with varying options, involvement, and corresponding costs. Typically, fees are charged on an annual, biannual, quarterly, or monthly basis.

MSPs are beneficial to a range of businesses in a range of industries. Particularly for small- to mid-sized companies, MSPs provide comprehensive software and hardware management, robust cybersecurity, and troubleshooting services — without requiring that these companies invest heavily in in-house IT. Moreover, you can choose your level of service and ideally, scale up to a higher level of service as your company grows and expands.

The Specific Benefits of MSPs for Real Estate Companies

Better, Easier, Faster Communication

Unlike many other industries, real estate involves a lot of on-the-go work and communication for sellers.

In fact, realtors are so regularly in and out of the office that their phones are generally their main points of contact. In addition, it’s equally important for agents to have a reliable desktop or laptop computer for in-office and at-home work. Finally, tablet devices are now being utilized more frequently in the real estate world as well.

Use of all these devices, often across multiple platforms and with much information stored in the cloud, means that communication can become extensively complicated — and easily muddled. Naturally, this is not what you want as a seller in a highly-competitive industry.

An agent may have two or more phone numbers (one for their cell phone, one for the office) and multiple email platforms. They may be linked to third-party real estate websites, causing another potential hiccup in their communication network. Lastly, they usually require the use of the cloud, making cloud management and security central to their work.

Only a skilled managed service provider can adequately streamline all of these communication channels and platforms. With the help of a strong MSP, a real estate company can effectively create an organized, easy-to-use structure of telephone, voicemail, messaging, and email for each agent.

Implementation of VoIP

One of the ways MSPs can streamline communications for a real estate company is by implementing a VoIP communication system. This comprehensive, yet inexpensive method of telephone contact provides each agent with one Internet phone number, which can be reached anywhere and from any device. This is extremely useful for agents on-the-go.

Better Cybersecurity

Even if you don’t keep abreast of the latest trends in technology, you likely know that cyber scams are on the rise across industries. Although real estate companies are not the main target of cybercriminals as of yet, they’re certainly on their radar for hackers.

That’s because real estate agencies and title agencies are keepers of a huge amount of personal and financial information. Think about it — when someone buys or sells a property, they must divulge a tremendous amount of sensitive information to their real estate agency, including full names and addresses, social security numbers, financial information, and much more.

Furthermore, because of the on-the-go nature of real estate work, occasions of cloud access and program logins are often performed on public Wi-Fi. Traveling devices are susceptible to theft and corruption. This makes cybersecurity all the more important.

As a real estate company, it is imperative that you do not let your data get into the wrong hands. Unfortunately, the information you have is exactly the type of information many cybercriminals want, and if they can get their hands on it, they’ll put it on the dark web as soon as possible.

The good news is professionally managed service providers can outfit your computer systems and networks with strong cybersecurity and monitoring that will prevent a possible data breach or related catastrophe.

If you own or operate a real estate agency and haven’t yet hired an MSP to streamline your IT, consider this highly-useful resource as a strong investment in the future of your business.

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