.....more good advice here from Anita....
~ Facebook Marketing Tips ~
It is safe to say the vast majority of us want to grow our business. For those using social media to increase leads, it is incredibly important to avoid or stop doing certain activities that can be counter to your real estate goals. Here are 4 key things that can sabotage your FB marketing and should be avoided.
- Talking about controversial topics. Save it for friends and family if you have to share your opinions on hot button issues. Real estate consumers do not care about your "fill in the blank" non-real estate opinions. If anything, you run the risk of turning potential clients off.
- Avoiding the elephant in the room. To maximize your opportunities for brand exposure and to acquire a steady stream of new prospects you need to advertise on FB. It is really that simple. It may very well be the best $20 you spend this year!
- Ignoring your followers. People are following you for a reason so be sure to engage with them, answer questions, and try to be as helpful as possible. If you cannot provide what they seek, find them a resource that can. Not responding is a surefire way to lose leads...guaranteed!
- Marketing to the wrong audience. If you want more listings, you need to post about things that sellers will find interesting. The same goes for buyers. You must think like a consumer and develop content based on what you would ask if in their shoes, what your followers are telling you they want to know, or topics identified from other mining methods. The key is to pinpoint what it important to the demographic you are targeting.
Are you exhibiting any of this "bad" behavior? If so, you can easily correct the issues and turn things around. There are an incredible number of real estate consumers on FB each day...give them every reason to leave you their contact information and your clientele will increase.
PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just like Debb Janes EcoBroker and Bernie Stea JD do with Youtube Thursdays. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.
As always, enjoy the information Rainers!
Frank Lay and Lori Hula-Lay
Each and every week I provide a varied list of information, tips, or DIY steps you can take to improve your Facebook marketing. I hope you take advantage of these opportunities by looking for things you can add to your social media toolbelt. Below you will find several articles that can give your FB approach an edge...try one or more of the tips and see what kind of results you have.
Happy Facebook Friday! ;-)
Facebook Fridays Information
If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.
FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!
~ Anita ~
Anita Clark | Cell: (478) 960-8055 | E-Mail
Call Anita Clark, She is a HouseSOLD Name!
All original text, video, and photo content is the exclusive property of Anita Clark Realtor and may not be used without expressed written permission (Copyright 2006-2018). The information contained herein has been obtained through sources deemed reliable but cannot be guaranteed for its accuracy. We recommend to all buyers and sellers that any information of special interest be obtained through independent verification. All measurements are approximate. Information contained in this blog does not constitute legal advice or opinions. Contact a licensed real estate attorney if you have legal concerns.