Facebook Fridays - 4 Things That Sabotage Your FB Marketing

Reblogger Barbara Todaro
Services for Real Estate Pros with RE/MAX Executive Realty 104763

.....more good advice here from Anita.... 

Original content by Anita Clark anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

It is safe to say the vast majority of us want to grow our business. For those using social media to increase leads, it is incredibly important to avoid or stop doing certain activities that can be counter to your real estate goals. Here are 4 key things that can sabotage your FB marketing and should be avoided.


  • Talking about controversial topics. Save it for friends and family if you have to share your opinions on hot button issues. Real estate consumers do not care about your "fill in the blank" non-real estate opinions. If anything, you run the risk of turning potential clients off.
  • Avoiding the elephant in the room. To maximize your opportunities for brand exposure and to acquire a steady stream of new prospects you need to advertise on FB. It is really that simple. It may very well be the best $20 you spend this year!
  • Ignoring your followers. People are following you for a reason so be sure to engage with them, answer questions, and try to be as helpful as possible. If you cannot provide what they seek, find them a resource that can. Not responding is a surefire way to lose leads...guaranteed!
  • Marketing to the wrong audience. If you want more listings, you need to post about things that sellers will find interesting. The same goes for buyers. You must think like a consumer and develop content based on what you would ask if in their shoes, what your followers are telling you they want to know, or topics identified from other mining methods. The key is to pinpoint what it important to the demographic you are targeting. 

Are you exhibiting any of this "bad" behavior? If so, you can easily correct the issues and turn things around. There are an incredible number of real estate consumers on FB each day...give them every reason to leave you their contact information and your clientele will increase.

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just like Debb Janes EcoBroker and Bernie Stea JD do with Youtube Thursdays. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy the information Rainers!


Nancy Rondeau

Greater Vancouver Luxury Lifestyle


Tracy Miklas

Tracy Miklas - Loan Consultant


Frank Lay and Lori Hula-Lay

Hula Country Real Estate


Malcolm Shepherd

Malcolm Shepherd


Nicole Knowlton

Barefoot-Chandler & Associates Real Estate

Facebook Articles

Each and every week I provide a varied list of information, tips, or DIY steps you can take to improve your Facebook marketing. I hope you take advantage of these opportunities by looking for things you can add to your social media toolbelt. Below you will find several articles that can give your FB approach an edge...try one or more of the tips and see what kind of results you have.  

10 Ways to Get More People in Your FB Group

Advice to Optimize Your FB Cover Photo Size

5 Tools to Increase Ad Campaign Conversions

18 Free Ad Templates to Improve Your Brand

Bonus: Social Media Guide for Small Business

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

Anita Clark Realtor

Anita Clark | Cell: (478) 960-8055 | E-Mail

Homes for Sale in Warner Robins | Warner Robins Real Estate Blog

Subdivisions in Warner Robins GA | Communities in Houston County

Coldwell Banker SSK Realtors in Warner Robins GA - (478) 953-8595


Youtube - Anita Clark Facebook - Anita Clark Twitter - Anita Clark Pinterest - Anita Clark LinkedIn - Anita Clark  RSS Feed - Anita Clark


Call Anita Clark, She is a HouseSOLD Name!


All original text, video, and photo content is the exclusive property of Anita Clark Realtor and may not be used without expressed written permission (Copyright 2006-2018). The information contained herein has been obtained through sources deemed reliable but cannot be guaranteed for its accuracy. We recommend to all buyers and sellers that any information of special interest be obtained through independent verification. All measurements are approximate. Information contained in this blog does not constitute legal advice or opinions. Contact a licensed real estate attorney if you have legal concerns.


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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Barbara. It is not Friday without a visit to Anita’s blog, the AR Facebook queen. Enjoy your day 

Aug 02, 2019 05:06 AM #1
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Controversy doesn't belong online for professional anyones....in our opinion.

Aug 02, 2019 05:11 AM #2
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I agree with Wayne Martin - it isn't Friday without a Facebook post from Anita

Aug 02, 2019 05:21 AM #3
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing Anita!

Using social media to increase leads, it is incredibly important to avoid or stop doing certain activities that can be counter to your real estate goals. 

Aug 02, 2019 05:47 AM #4
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara - the biggest issue I find on Facebook is the bad behavior, particularly the political rants.

Aug 02, 2019 07:25 AM #5
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, everyone, for your nice comments and continued support....

Aug 02, 2019 11:54 AM #6
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Thanks so much for the reblog, Barbara. I hope many Rainers take the advice to heart and make positive changes to their FB marketing approach.

Aug 02, 2019 12:04 PM #7
Nancy Rondeau
Sotheby's International Realty Canada - South Surrey, BC
Service. Above All.

Thanks, Barbara for the tag in the Facebook Fridays blog, much appreciated! I've been away from active rain for quite some time but recently began "lurking" about and discovering great info (see how I'm just "peeking" in my profile pic... no really, I tried to fix it but couldn't, LOL)! Facebook Fridays in particular have provided many useful tips, do's & don't's plus given me a confidence boost toward successfully adding FB advertising campaigns to my social media mix. 

Aug 02, 2019 11:15 PM #8
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years


Thank you for re-blogging Anita's helpful tips on Facebook do's and dont's.

Aug 03, 2019 02:21 PM #9
Frank Lay and Lori Hula-Lay

Thanks for the "plug" Barbara... Happy Listing and Selling to you !!!

Aug 03, 2019 07:54 PM #10
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Barbara Todaro

Marketing Agent for The Todaro Team
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