There is a lot of emphasis on utilizing social media for your real estate business. Everywhere you go, people will tell you that you NEED to be on social media. WHAT IF - you only had to be there to an extent?
Is it okay to NOT be on Instagram?
The entire push to be an active social media participant comes from the foundational relationship building skillset that is required of real estate agents. Agents should always be networking, prospecting, and cultivating relationships. This aspect of your business can be scaled using social media.
However, just like real life, you don't actually need to be EVERYWHERE. There are potential home sellers at the library. There are potential buyers at the gas station. You realistically can't be everywhere.
What if I'm ONLY on Facebook?
What I'm getting at is that in some cases, it actually can be okay to only be on a single social network, especially if you are finding considerable success on that network and less on others. You should be on social networks that your prospects on, and also social networks that you will realistically be using. Don't create a LinkedIn Company page if you know that it won't be maintained. This will give the appearance that you are out of business or unresponsive. If you use Facebook, then use Facebook! Keep it simple! No need to juggle multiple networks if you are overwhelmed by other aspects of your life and business.