Custom Search Links to Keep People On Your Site

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Keep People On Your Site!

That's one of the biggest issues with websites... how to keep people on the site. It's not just one page either. We want people clicking around all the time! But if we don't give our readers anything to click on then they certainly won't go searching themselves. We have to make it very obvious and clear that we want to send them down a rabbit hole of great information and that can be hard to do on a real estate site unless they're looking at listings... and that's exactly what we want them to do. The reason people stay on YouTube so long is that one thing leads to another and boom! You're on the site for an hour or more. 


So how can we get people to stay on our site? Well, related content usually works but most people just want the facts and move on, so how can we allow them to move on but stay on the site? 


Internal links. 


I think I should just show you rather than tell you. If you look at this page: It's all about Alliance Texas. Not only is there massive amounts of content on the page but multiple spots for more links internally to different types of searches. There are searches you may not have even thought about searching for so it gives you a link to another search page and then on that page, there are even more custom searches. Cindy, the owner of the site, receives 8-9 pages per visitor.

That's a pretty good response. People are clicking all over the place. Now have several community or city pages with all those custom searches and before you know it you have 800 pages for people to click through (yep, she has over 800 pages).


There are several ways to keep people on your site but images, videos, and internal links are the best way to do it. In the end, you want them to contact YOU for your business or service but the more you have people clicking around, the longer they stay and the more pages they view, the better you look to Google and Google will then start ranking your site higher and higher. 


Yes, it's a LOT of work but it's so worth it! It takes time to develop but try and focus on one area at a time. Make yourself a spreadsheet and checklist, custom search boxes and code to copy and paste into different pages. It can get a little confusing at times but by keeping it organized and keeping the flow from one page to another, you'll have a killer website in no time.


More Ways to Keep People On Your Site


4 Ways to Write Amazing Titles and Headlines

Why You Should Update Old Posts and Pages

Are You Amazing? If not, no one is going to care

Online Marketing Tips that Work

Why Sites Rank with No Content

How to Get Readers to Stick Around


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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Tammy - I always put internal links on my blogs.  You have given us some more good information.

Aug 06, 2019 12:13 PM #1
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

Hi Tammy, thanks for the great reminders for when I am updating my website.

Aug 06, 2019 12:22 PM #2
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

That is a beautiful page that you link to - I can see why someone would stay awhile! It's visually pleasing and has tons of info.

Aug 06, 2019 12:30 PM #3
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Excellent example of an attractive site that keeps viewers interested. I love the added features about schools and communities. 

Aug 06, 2019 01:45 PM #4
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post.  And always good to learn tips on how to make things on the internet work better for search engines and users alike.

Aug 06, 2019 04:59 PM #5
Melissa Tracht
NYC Insider Guide LTD - Manhattan, NY
NYC Website Publisher & Coach

Internal linking is so important. And 8-9 page views per visitor is a fantastic number. Do you recommend links open a new tab or the parent window?

Aug 07, 2019 01:46 AM #6
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

Thanks Tammy. I'm in the midst of updating my website and these are good reminders.

Aug 07, 2019 05:22 AM #7
Jeremy Marquez
J Marqeting - Sacramento, CA
Virtual ISA at J Marqeting #iCallYouClose

I have called these IDX saved search pages.

I started with working with relators selling intergaretd IDX websites at i HOUSE web inc. This was a huge advantage we had over competitors, the integrated IDX.

Not only does it keep them on the site, but the site gets SEO optimization value from these pages as the content is always changing via the IDX.

Example: city or geo area and a price point with a pool


Thanks Tammy

Aug 07, 2019 08:26 AM #8
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Sounds wonderful and Thank you for the info.  I will implement more into my website asap.

Aug 07, 2019 02:01 PM #9
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

good hearing from you Tammy girl

Aug 07, 2019 02:27 PM #10
Mike Easton
Movement Bank - Charlotte, NC
Creative lending solutions from coast to coast

Always trying to think of ways to keep visitors engaged and add value rather than just sell sell sell

Aug 07, 2019 06:58 PM #11
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Tammy Emineth  You always have great content and great ideas to keep our pages fresh and interesting 

Aug 08, 2019 10:48 AM #12
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Great content & solid ideas on keeping the internet buyer or seller on your site.

Aug 14, 2019 10:48 AM #13
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent site.  Providing value and information to keep people on the site is key! 

Aug 20, 2019 07:55 PM #14
Realty ComAu
Realty - Sydney, AU
Buy, Sell & Rent Property in Australia

Hi Tammy,

This article helps a lot! very informative.

Thank you.

Keep posting more like this.

Sep 11, 2019 08:45 PM #15
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Content Marketer, SEO Teacher, Website Fixer
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