Special offer

Just how awesome is Face-to-face?

Real Estate Agent with ReMax Realtec Group

I was bumping heads with one of those coaches....you know the coaches coach, the guru, the one who has the super powers to see how the business universe works.  I should have known better....

My skepticism was met with, "Ok, lets take a look at YOUR business." So, he looked at 8 metrics regarding my business and compared it the thousands of businesses he has worked with.

He looked at things like:

  • Business growth rate
  • Type of Business
  • Online training purchases
  • Live event attendance
  • # of employees
  • Business Confidence Rating
  • Business Enjoyment Rating (how much you’re enjoying running or building your business)
  • Quality of Network Rating (which is basically how much you feel you have great contacts in business/life to help you succeed)

SPOILER ALERT: When you’re trying to create breakthroughs in your business performance, look for something called ‘Lever Activities’. These are activities that when you focus on them or improve them, you get an extreme return on your time, energy or money spent.

Here’s how it was breaking down. From his observation there was a LEVER ACTIVITY that should have great meaning for me.

If this one stat, lever activity was present, it meant your:

  • Business Growth Rate was 23% higher than those without it…
  • # of employees was 65% higher than without it…
  • Business Confidence Rating was 34% higher than without it…
  • Business Enjoyment Rating was 53% higher…
  • Quality of Network Rating was 135% higher…

What was the stat that moved the needle into the positive so much?

Event Attendance

The people who showed up for in-person events had a disproportionate advantage over the people who didn’t.

Just like you I suspected something fishy. I said, "Let me see that spreadsheet" and I bored in.

(The other stat that had similar effects on others, was ‘Quality of Network’. But when you think about how networks and contacts are developed, they’re mostly developed in face-to-face environments. So anyone who rated ‘live event attendance' low, they had a far lower network rating.)

I must admit, this took me by surprise. Attending events was always enjoyable to me but found them inconvenient.  Perhaps I need to rethink this live event thing.

What do you think?

Does the data resonate with you?

Are you now more likely to attend a live event as often as possible?


Best of success,
Annette Lawrence, Broker Associate
727. 420.4041


Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Annette Lawrence , Palm Harbor, FL 727-420-4041 - live events, oh yes, I attend them all the time!

Aug 07, 2019 05:55 AM
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

Good Morning Annette Lawrence , Palm Harbor, FL 727-420-4041 

We live in an age of analysis and metrics. As agents, we have a number of tools available to us that can aid in business growth. I prefer to keep it simple.

Aug 07, 2019 06:00 AM
Peter Mohylsky, Destin BeachPro
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

I just spoke to one of the coaches you mentioned here and.... one of my takeaways was the fact that there will always be those shiny new coins out there that we reach for in the hope that it will bust our business into a new dimension.  

I think we might agree that it is constant activity in the right direction that will get us growing.  live events, maybe, networking, maybe, face to face with buyers and sellers, definitely.  

Aug 07, 2019 06:38 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Face-to-face is important to many but not all Annette. I do a yearly event and also follow up a couple of times a year with past clients.

Aug 07, 2019 07:09 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Yes, I can attest to having gotten offers accepted for my clients because of having met people at in person events.  I've also given vendors work because of having met them at events.

Aug 07, 2019 08:08 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

I do believe that when we attend business-related events, we leave them 'pumped' and almost always return to our businesses with a positive attitude and I think that does convey in our face-to-face meetings with potential and active clients. 

Of course, we also derive business from those who we meet at these live events as well. Crazy thing but, an AR member that I met many moons ago was asked by someone she worked with in her office, who she knew in Charlotte to refer a buyer. She gave the girl my name and I got the referral tonight - $1M buyer!

Face-to-face pays big dividends sometimes, Annette!

Aug 07, 2019 09:03 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Business events are excellent if you network. If you are a wall flower you are wasting your time.

Aug 08, 2019 05:20 AM