I was bumping heads with one of those coaches....you know the coaches coach, the guru, the one who has the super powers to see how the business universe works. I should have known better....
My skepticism was met with, "Ok, lets take a look at YOUR business." So, he looked at 8 metrics regarding my business and compared it the thousands of businesses he has worked with.
He looked at things like:
- Business growth rate
- Type of Business
- Online training purchases
- Live event attendance
- # of employees
- Business Confidence Rating
- Business Enjoyment Rating (how much you’re enjoying running or building your business)
Quality of Network Rating (which is basically how much you feel you have great contacts in business/life to help you succeed)
SPOILER ALERT: When you’re trying to create breakthroughs in your business performance, look for something called ‘Lever Activities’. These are activities that when you focus on them or improve them, you get an extreme return on your time, energy or money spent.
Here’s how it was breaking down. From his observation there was a LEVER ACTIVITY that should have great meaning for me.
If this one stat, lever activity was present, it meant your:
- Business Growth Rate was 23% higher than those without it…
- # of employees was 65% higher than without it…
- Business Confidence Rating was 34% higher than without it…
- Business Enjoyment Rating was 53% higher…
- Quality of Network Rating was 135% higher…
What was the stat that moved the needle into the positive so much?
The people who showed up for in-person events had a disproportionate advantage over the people who didn’t.
Just like you I suspected something fishy. I said, "Let me see that spreadsheet" and I bored in.
(The other stat that had similar effects on others, was ‘Quality of Network’. But when you think about how networks and contacts are developed, they’re mostly developed in face-to-face environments. So anyone who rated ‘live event attendance' low, they had a far lower network rating.)
I must admit, this took me by surprise. Attending events was always enjoyable to me but found them inconvenient. Perhaps I need to rethink this live event thing.
What do you think?
Does the data resonate with you?
Are you now more likely to attend a live event as often as possible?
Best of success,
Annette Lawrence, Broker Associate