3 Minute Read | By Lauren Maloney
When advertising your rental property, what do you think catches a potential tenant's eye? A professional advertisement, an attractive floor plan, and the property's central location all come to mind. But many renters, especially millennials, are also looking for rentals with smart devices and other tech. Nearly 90% of millennials are willing to pay more for a unit with automated or remote-controlled devices, according to a 2016 study by Wakefield Research. Below you’ll discover new technology that makes your properties more attractive to renters and easier to manage.
Smart Home Tech
Photo by Simplisafe
Many potential renters want technology that makes them feel safer in their homes. SimpliSafe offers security system packages for everything from flooding to home intruders. For example, if tenants are complaining about stolen Amazon packages, SimpliSafe's Video Doorbell Pro can help residents track activity near their doorstep. Meanwhile, outdoor cameras by Arlo give residents an aerial view of what is happening around their property. The company also offers indoor and baby cameras, which would be a great amenity for new parents.
Photo by Supurb Crew
Automated and remote-controlled devices can provide potential renters attractive amenities. It can also make it easier for them to view your property. Rently allows people to tour your property at their convenience. You don’t even need to be on the premises with them. The application is essentially a smart lockbox that opens when the potential tenant arrives at the property. Using services like Rently allows more people to see your property. It also shows them that you are trying to make the rental process as headache-free as possible.
Property Management Software
Photo by Appfolio
Speaking of relieving headaches, new tech can also help you streamline your daily processes as a property manager. For example, Propertyware's software gives you a platform to both manage your property's financials and customize advertising, among many other services. Appfolio offers similar marketing and accounting services as Propertyware. This software is particularly helpful, though, to property managers with a mixed portfolio. Appfolio helps you build and manage portfolios that include residential property, commercial property, student housing, and everything between.
Property managers who are not already using rental management software could be at a disadvantage in their local markets. A 2016 survey by the National Association of Residential Property Managers found that 88% of property managers already use such products.
Of course, applications only run as well as an API allows. API stands for Application Programming Interface. According to MuleSoft, API is a software "that allows two applications to talk to each other.”
So how can an API help you market your rentals? At PlanOmatic, we offer two API services that get professional photos of your property to prospective renters as soon as possible. Our Photo Delivery API sends photos directly to property management software. You do not need to waste time downloading or uploading large files. Pictures of your for-sale property are already on the way. Also, with our Photo Ordering API, you can request photos inside your rental management software when you need them.
Owning, maintaining, and renting out a property is often a tall order. Luckily, innovators in the industry are working hard every day to streamline the process. Adopting new technology relieves some of your daily headaches. It also reminds potential renters why you are a perfect, stress-free choice for them.