Almost Wordless Marketing # 2: Just a Dream in a Few Words!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

Pictured above is the back cover of the same Vanity Fair that I refer to in our earlier post this morning.  This ad lauds the dream of owning that particular bag.  The bag is the star in the dream!

 

Again, very few words, 5 to be exact in the message!  This type of marketing ad is applicable to real estate.  For some owning a home is achieving their dream! 

 

He hath heard that men/women of few words are the best men/women.

William Shakespeare King Henry V, 1599

 

I added the words (women) to Shakespeare's quote, because I am sure that he would have done the same, had this play been written in recent times.

Keep it simple, keep it brief.  Happy Wednesday!

 

 

 

 

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
Luxury Home Marketing
Luxury Real Estate
Luxury Home Agents
THE LANGUAGE OF LUXURY
Old Farts Club
Tags:
luxury real estae personal and company branding

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
2,517,542
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

So, in that ad they are giving the impression that if one owns their bag, it would be like walking on the clouds?  Neat picture, but I surely would not purchase that bag, haha.

Aug 08, 2019 07:06 AM #9
Rainmaker
1,387,437
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

great ad (although I must admit, I HATE today's fashions that are being forced upon men). Kind of says it all without saying much!

Aug 08, 2019 07:43 AM #10
Rainmaker
3,158,847
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Alexander/Ron, This is just what is needed... only a few words, but the message is there!

Aug 08, 2019 08:05 AM #11
Rainmaker
3,057,505
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

As you know, Alexandra... I'm all about handbags... especially colored ones! This one is definitely calling me name (with very few words!).

Aug 08, 2019 08:39 AM #12
Rainmaker
1,223,695
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Now you have me thinking of how this very simple message could be motivating to those dreaming of buying ... and financing, of course, Ron and Alexandra Seigel ... my mind is going at about 110 mph!

Gene

Aug 08, 2019 09:31 AM #13
Rainmaker
5,346,578
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

The dream of home ownership is usually even stronger than the dream of owning a bag.

Aug 08, 2019 10:58 AM #14
Ambassador
1,836,473
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You've captured it again. This does say it all - and it's simply perfect in its simplicity. 

Aug 08, 2019 11:29 AM #15
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hannah Williams I just love that you saw this analogy...Thank you as always for your comment.  A

Aug 09, 2019 07:12 AM #16
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I loved the ad.  The price of that bag, would be a downpayment on a home in many areas...A

Aug 09, 2019 07:13 AM #17
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley It is just an analogy and a way to market a home, and an example of KISS or keep it simple  A

Aug 09, 2019 07:15 AM #18
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi So happy you got it!  We are all tired of 1000 word posts that say nothing but talk to the Google bots.  This ad is an example of using one's imagination and creativity!  A

Aug 09, 2019 07:17 AM #19
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander like you I am in love with handbags, especially my orange one which has been my constant companion this spring and summer...Thanks for tour comment.  A

Aug 09, 2019 07:19 AM #20
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 As Leonardo da Vinci said, "Simplicity is the ultimate sophistication.  A

Aug 09, 2019 07:23 AM #21
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty  I know what you mean, and when Ron needed a new suit (rarely wears one) we had quite a time finding one that was not trendy, with skinny short legs and tight top.  Now the bag may appeal to some men as it is a classic, but not all.  The idea of my posting was to illustrate the simplicity that I feel real estate ads should focus more on than wordiness.  A

Aug 09, 2019 07:27 AM #22
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England Look at it as an analogy of substituting a home for the bag...My intent was to spark the imagination for simplicity rather than words galore!  A

Aug 09, 2019 07:29 AM #23
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter den Boer 

Look at it as an analogy of substituting a home for the bag...My intent was to spark the imagination for simplicity rather than words galore!  A

Aug 09, 2019 07:29 AM #24
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat I am a big fan of sparking the imagination!  Imagination is a wonderful thing to observe and use.  A

Aug 09, 2019 07:31 AM #25
Rainmaker
3,057,505
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Alexandra... I was carrying my pink bag this spring until July... then switched over to my white bag. I have bags in many colors, but not one in orange... I might need to rectify that soon.

Aug 09, 2019 07:55 AM #26
Rainmaker
4,405,680
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander now you have me wanting a pink bag...I have an almost pink orchid tote, and I would highly recommend orange...A

Aug 09, 2019 12:24 PM #27
Rainmaker
3,057,505
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Alexandra... I had two pink bags that I wore to death. And then didn't have any for a couple of years until I bought one this past spring... and was so happy that I did.

Aug 09, 2019 01:40 PM #28
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,405,680

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
*
*
*
*
Spam prevention

Additional Information