It’s probably not the first and not the last time you will hear about SEO. It’s a frequently used term, but nonetheless very important. Standing for Search Engine Optimization, SEO increases the quality, quantity and boosts the visibility of your real estate website traffic for internet users. So, how much SEO does your website need? Well, as much as possible. Managing your website is a commitment and you should use every technique to increase your SEO. There are many ways you can improve the work of your website by using different MLS integration techniques. Today, I want to focus on one of the most popular and result oriented: Organic MLS Integration.
What is MLS Integration?
MLS integration, commonly referred to as IDX, is a feature that allows storing listings on a personal website. There are non-organic and organic solutions. In the case of non-organic MLS integration that uses IDX frames, it usually involves third party websites that are storing MLS data on their servers and then migrating & transmitting it on user’s personal websites.
The problem here lies on the surface.
Why Using a Non-Organic MLS Integration Decreases Your SEO?
By housing all your data on third party websites you let this “Middle Man” reap the glory and get the actual data. Therefore increase the IDX providers SEO instead of your own. And the ridiculous part in this, you’re actually paying for this. Not to mention, there is less control on the data, mapped fields and design of the pages.
So, What Improvement Does Organic MLS Integration Suggest?
P.S Here is a useful link if you still have questions about Organic MLS integration How Does Organic MLS Integration Generate Leads?