Almost Wordless Marketing: When Very Few Words Are Needed!!

Reblogger Barbara Todaro
Services for Real Estate Pros with RE/MAX Executive Realty 104763

The state of simplicity.... being natural....not complicated.....true beauty.

Original content by Ron and Alexandra Seigel DRE00893924

When I look at real estate ads, I often find them full of words and information that may be pertinent, but does not engage the onlooker to know more.  We refer to them as head shots and house shots, and pardon me if I offend, they are boring.  None of them capture the essence or the feeling of the home that is being sold. 


The ads that speak to us capture a sense of the lifestyle and what it would be like to live there.  One of our client's photographers captured a photo of the back deck's view of the ocean at sunset with a fire pit glowing of a newly listed home. That photo on a postcard generated many calls and led to its sale.  Those interested wanted to live there...


I noticed this ad (pictured above) yesterday in Vanity Fair that caught my attention.  It was brief and to the point (4 words). It engages the onloooker's  imagination rather than give you reasons to buy, or the details or virtues of this particular beer. 


"The most valuable of all talents is that of never using two words when one will do." ~Thomas Jefferson


If you can't explain it simply, you don't understand it well enough.
--Albert Einstein



Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 


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Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Amen. (One word.)

Aug 07, 2019 11:38 AM #1
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Barbara, I am glad you reposted it. I had missed it. Beautuful!

Aug 07, 2019 12:03 PM #2
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara sometimes the fewer the words the louder the message.

Aug 07, 2019 12:15 PM #3
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you so much for the re-blog of this post, and bringing it to the attention of your sphere!  A

Aug 07, 2019 12:36 PM #4
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Ron and Alexandra Seigel thank you for writing with quality content....

Amen, to that, George Souto 

Steffy Hristova it certainly is a beautiful post with much to think about...

Lottie Kendall Amen.... for sure.


Aug 07, 2019 01:01 PM #5
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Hmm, as you know I follow Ron and Alexandra.  Did not see this one, so true

Aug 08, 2019 01:31 AM #6
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

James Dray I make it a point of stopping by their blog once a day, unless I notice a new one....

Aug 08, 2019 02:52 AM #7
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Barbara Todaro a great reblog which says a lot...we should all listen & read more!

Aug 08, 2019 04:50 AM #8
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  Ron and A came up with a perfect example of sometimes less words are better.


Aug 08, 2019 07:08 AM #9
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Sometimes less is more! However, I may remember the gorgeous woman in the beautiful dress but, wait! What was the ad for? 

That happens to me all of the time - marketers pay BIG dollars for the use of old songs that we love hearing. Down the road, we coudn't tell you what the commercial was about - just about the memories the song conjured up in our heads, Barbara!

Aug 08, 2019 09:02 AM #10
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