The state of simplicity.... being natural....not complicated.....true beauty.
When I look at real estate ads, I often find them full of words and information that may be pertinent, but does not engage the onlooker to know more. We refer to them as head shots and house shots, and pardon me if I offend, they are boring. None of them capture the essence or the feeling of the home that is being sold.
The ads that speak to us capture a sense of the lifestyle and what it would be like to live there. One of our client's photographers captured a photo of the back deck's view of the ocean at sunset with a fire pit glowing of a newly listed home. That photo on a postcard generated many calls and led to its sale. Those interested wanted to live there...
I noticed this ad (pictured above) yesterday in Vanity Fair that caught my attention. It was brief and to the point (4 words). It engages the onloooker's imagination rather than give you reasons to buy, or the details or virtues of this particular beer.
"The most valuable of all talents is that of never using two words when one will do." ~Thomas Jefferson
If you can't explain it simply, you don't understand it well enough.
Written by Ron & Alexandra Seigel-
CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?
ABOUT: Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently. If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process. We can get you there!
Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition. In a time-starved world the attention span of your target market is shrinking. To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2) How Do You Do It?, and; 3) How Are You Different?. Can you state how you are different and better than your competition in less than 30 seconds?
Watch the video above to see and hear how we do it.