The color orange is in its brightest shades is energizing. It reminds many of autumn leaves, sunset colors and playfulness. It also has the quality of warmth and vitality. It can convey adventure, happiness and fun. In Eastern religions, an orange robe indicates a sage, a person of wisdom.,
In the lighter shades of orange such as peach, apricot, and coral appeal to many. It is a color that looks good on almost everyone, and is a perfect color in beauty salons. It also exudes peace and calm.
In the world of luxury brands, Hermes packages its good in orange boxes, and and a brown and white ribbon with the brand name in white. Moët Chandon uses orange on its Champagne labels as does Veuve Cliquot.