Branding Colors: Orange == Energizing, Vital, Luxurious!

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Services for Real Estate Pros with Napa Consultants DRE00893924

The color orange is in its brightest shades is energizing.  It reminds many of autumn leaves, sunset colors and playfulness.  It also has the quality of warmth and vitality.  It can convey adventure, happiness and fun.  In Eastern religions, an orange robe indicates a sage, a person of wisdom.,

 

In the lighter shades of orange such as peach, apricot, and coral appeal to many.   It is a  color that looks good on almost everyone, and is a perfect color in beauty salons.  It also exudes peace and calm.

 

In the world of luxury brands,  Hermes packages its good in orange boxes, and and a brown and white ribbon with the brand name in white. Moët Chandon uses orange on its Champagne labels as does Veuve Cliquot.

 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Old Farts Club
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Rainmaker
3,577,056
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Alexandra. I have grown to love orange. Ironically I am wearing an orange top today.

Aug 08, 2019 08:42 AM #1
Rainmaker
3,140,337
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello A,  I always am impress with you and your knowledge that you blog about.  Thanks!!!

Aug 08, 2019 08:49 AM #2
Rainmaker
3,305,333
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alexandra and Ron:  colors and variations of them have a lot of power. On people, products and probably (likely)  more.

Aug 08, 2019 09:02 AM #3
Rainmaker
683,301
Peter den Boer
Atlanta Communities - Woodstock, GA
MBA,GRI, Associate Broker, Realtor

Orange is the national color of the Netherlands, as well! Orange canopies and awnings also give a healthy glow during the day to all the sun-starved Northern Europeans sitting below!

Aug 08, 2019 09:25 AM #4
Rainmaker
2,518,614
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I don't often wear orange, but enjoy seeing it on others.  When I was a kid, my mom made me a burnt orange suit, and I did love it.

Aug 08, 2019 09:47 AM #5
Ambassador
3,279,345
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Love orange and its hues - your post now lets me know why I'm drawn to it, Alexandra. Very interesting!

Aug 08, 2019 09:47 AM #6
Ambassador
1,922,438
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Alexandra Orange is a nice color but I don't know about shoes - looking forward to fall that is color for fall or a bathing suit with a tan

Aug 08, 2019 10:39 AM #7
Rainmaker
5,346,704
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for your advice. I have used many colors when branding companies but I have never used orange.

Aug 08, 2019 10:56 AM #8
Ambassador
1,836,573
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I remember having a bright orange pair of dress shoes when I was in junior high. They were a favorite in my closet.  Now, I seldom wear orange, but I certainly appreciate the color. Maybe it's time for another pair of orange shoes?  

Aug 08, 2019 11:32 AM #9
Rainmaker
1,066,437
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

I kinda like those orange sneakers.  I think they might show up in the dark.  Great Fall color too. 

Aug 08, 2019 04:15 PM #10
Ambassador
3,841,335
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- you know off the top of my head, orange has never been a favorite color, except for UT orange. But I'm warming up to those sneakers and wouldn't turn down something from Hermes.   And yes, I do love peach colors. hmmm I guess I like orange after all. 

Aug 08, 2019 07:17 PM #11
Rainmaker
2,886,297
James Dray
Fathom Realty - Rogers, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Orange is one of my favorite colors, just not on the vehicle I drive, otherwise I'm in

Aug 09, 2019 12:43 AM #12
Rainmaker
3,057,843
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Alexandra... I knew orange was an energizing color... it's why my office is painted a deep orange. I've always loved shades of orange, except for coral and peach. For some reason I always think of them as an old lady color! Oh wait... I am an old lady... I should like them. (Maybe I'm not as old as I think!)

Aug 09, 2019 05:14 AM #13
Rainmaker
4,405,852
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander I never thought of orange as an old lady color...not in my book.  Burnt oranges are another favorite and remind of autumn leaves.  It is a color than can be paired beautiful with others, whether as a main color or as an accent...A

Aug 09, 2019 12:28 PM #14
Rainmaker
4,405,852
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray Ron and I are big fans of orange, as a matter of fact we were both wearing orange this morning when we meandered into town for our errands.  A

Aug 09, 2019 12:29 PM #15
Rainmaker
4,405,852
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib I have always loved Hermes.  I also love one their fragrances, and have been a fan forever.  And their bags last forever.  I have a friend whose grandmother gave her her saddle.  It is still in perfect shape...And their bags come with a raincoat specifically designed to keep it dry...How fun is that?

Aug 09, 2019 12:32 PM #16
Rainmaker
3,057,843
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

HI Alexandra... it's not orange I think of as an old lady color... it's peach and coral.

Aug 09, 2019 01:39 PM #17
Rainmaker
4,405,852
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander Those are the colors for high end beauty salons we see in Beverly Hills...You also see those in restaurants, it softens everyone's lines.  A

Aug 09, 2019 01:59 PM #18
Rainmaker
4,405,852
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Lee I like them too, and I may look for some running shoes like these.  LOL A

Aug 09, 2019 02:00 PM #19
Rainmaker
4,405,852
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD You get my vote for Orange shoes, running , flip flops or dressy.  LOL A

Aug 09, 2019 02:02 PM #20
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