Press Releases Are Free Marketing Pieces | How Often Do You Use Them?

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5kl5

 

 

Press releases are one of my favorite marketing pieces. They’re Free!! Not much trumps “free” when one markets every single day, but rarely do real estate agents in my area submit them.

 

I try to create a press release every month, and they give me a half page in all of the towns they cover where we have offices. We have 9 RE/MAX Executive Realty offices, and I believe the newspaper covers 6 of the 9. That’s a lot of eyeballs on our name and production for the first half of 2019.

 

Just writing that brings a smile to my face!!

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Old Farts Club

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
4,992,092
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Sam Shueh Andy is with my daughter, Tammy, and they are the two agents....I only do the marketing....ONLY!! I make the phone ring....  and #28 is in all of New England.... six states.... otherwise I wouldn't post it if it were a small area.... 

Rick Frissell that's a "missed opportunity" if you have an accomplishment to announce and keep it a secret!!!!!!!!!!!!!!!!!!!

 

Aug 08, 2019 08:06 AM #8
Rainmaker
4,992,092
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Sheri Sperry - MCNE® always know your contact person and make sure they know you.... especially at Christmas, Easter and Thanksgiving.... they'll always remember you and you'll be very happy with the results....

Aug 08, 2019 08:09 AM #9
Rainmaker
542,638
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

 

Aug 08, 2019 08:18 AM #11
Rainmaker
3,605,171
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. You are a smart cookie. I did press releases all the time when I was actively listing and selling too.

Aug 08, 2019 08:40 AM #12
Rainmaker
1,918,717
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara Todaro - you have earned the right to have great press releases.  I am sure you have a great relationship with your local media.

Aug 08, 2019 08:48 AM #13
Rainmaker
4,443,718
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara,

Yes, we have used them for our clients.  They are a great tool to generate visiibility.  A

Aug 08, 2019 09:03 AM #14
Rainmaker
3,333,110
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Barbara - a valuable part of a successful agent's marketing  toolbox.

Aug 08, 2019 09:26 AM #15
Rainmaker
2,536,294
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

What a great idea that is, Barbara.  A very valuable tool, that not many take advantage of.

Aug 08, 2019 09:48 AM #16
Rainmaker
2,536,294
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Aug 08, 2019 09:49 AM #17
Rainmaker
4,992,092
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Myrl Jeffcoat thanks so much for the feature in the Old Farts Club...

it's a very valuable tool....

Michael Jacobs yes, to all you said....AND it's FREE...

Ron and Alexandra Seigel (A).... a valuable tool.... Free branding...

 

Aug 08, 2019 10:00 AM #18
Rainmaker
4,992,092
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Grant Schneider I have a great relationship with the manager of the real estate advertising dept.... she and I are friends...

Sheila Anderson so, we are both smart cookies!!

marti garaughty thanks so much for the feature in the Art of Marketing You....

Aug 08, 2019 10:02 AM #19
Ambassador
3,869,920
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- this is excellent advice and I'll bet many either don't think of it or haven't found a way to fit it into their schedules yet. 

Aug 08, 2019 07:13 PM #20
Rainmaker
4,992,092
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kathy Streib I'd accept the thought of a new agent never having thought of this free marketing....but to not have time to create a marketing piece is not a good thought!  that's how agents end up having too much time on their hands with no business.

Aug 09, 2019 02:42 AM #21
Rainmaker
1,537,488
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I love press releases for the fact that they are free advertising - and the fact that they have greater impact than paid advertising. They're almost like an endorsement from the newspaper.

Aug 09, 2019 10:59 AM #22
Ambassador
3,313,874
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

You know, I was just notified of a big award locally and my assistant said I needed to have a press release done. I don't remember how, it's been so long! Any suggestions or do I just reach out to the local paper? You & Christina (my assistant) are on the same press-release page, Barbara!

And, great job on those local standings - that is HUGE and definitely something to share with the public.

Aug 09, 2019 11:26 PM #23
Rainmaker
4,992,092
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Marte Cliff you're absolutely right...and when one posts press releases over a long period of time, it becomes expected by the newspaper and it's great branding for those who are the subject of that info...

Debe Maxwell, CRS OMG....DO NOT MISS THAT MARKETING OPPORTUNITY... Christina might want to call the contact person and show excitement over this special status granted locally and tell that person that all of you want to share it with the community.... ask how large of a space for a press release would be available to you....  do not ask "if one would BE available!!!"  if you're a regular customer there, I'd say a half page....that's what I get as a standard now.... if not, just relay that this info warrants a quarter page....

Aug 10, 2019 04:04 AM #24
Ambassador
3,869,920
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                              

                               Thank you, BarbaraT.

Aug 10, 2019 07:25 PM #25
Ambassador
3,986,990
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Barbara:

It's recognition that is well deserved and should be shared.

Jeff

Aug 11, 2019 11:43 AM #26
Rainmaker
400,573
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Good morning Barbara, thanks for sharing! I've been thinking about doing a press release about adding a new member to our team and growing our coverage area.  This has motivated me to think of other topics. Have a great week!

Aug 12, 2019 05:45 AM #27
Rainmaker
3,130,520
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  I certainly can see why Kathy chose to highlight it this week!

Aug 12, 2019 07:09 AM #28
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,992,092

Barbara Todaro

Marketing Agent for The Todaro Team
Ask Barbara Todaro a question...
*
*
*
*
Spam prevention