"Well go and get your potholders out because this one is so hot you may not be able to touch it."
Real estate professionals - are unsubstantiated claims of concern to you? Plain old exaggeration or foolishness? Truth in advertising?
I find listings that are marketed in this way irritating. I can't help it.
Some time ago, I heard this remark from a long-term agent: "I know your reputation. You're a straight shooter. You shoot from the hip."
Stemming from such a transparent core, I find it contrary to my nature to buy into these superfluous descriptions.
Obviously, there is room for this type of advertising. It's used successfully and frequently by all different brands vying for attention and loyalty. I understand the legal definition for puffery encompasses the words "no reasonable person" would take the claim literally.
Generally speaking, puffery remains legal as long as the outlandish claim is immeasurable and unsubstantiated.
I just can't bring myself to join in.
When I come across this sort of hyperbole, I feel like I'm being sold a bill of goods. Is there anything else I should be worried about?
Go figure. For me, a prejudiced review accomplishes the exact opposite of what it's meant to do!
Photo by Nic Mcphee
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