Exaggerated Claims in Advertising

Ah puffery!  It can be quite perilous when it comes to selling homes.  The "F" word can be tossed about. . .That "F" word being FRAUD.

Jill Sackler - You spoke your mind and I'm glad to hear it! When I hear puffery in advertising sirens and alarms go off in my head! What is puffery? It's so much more than the ego to lure others to buy into whatever the puffer is selling. Rather delusional too! 

I liked your post very much and Myrl Jeffcoat comment too!

Jill, you and I are alike - describe the home like IS, so when the buyers get there, they know what to expect.   

I have enough trouble getting the legitimate reviews onto the public websites... puffing?? I leave it to Alice's Caterpillar.

Good afternoon Jill Sackler - you are right.  Becoming a trusted adviser means using honest and discerning conversation.

Jill - you hit a hot button for me.  I can't stand "puffery" that borders on dishonest.  My pet peeve is when I'm looking for waterfront property (as in property right ON the water), and someone has a listing that is land locked, but if you stand on a stool and look out the bathroom window, over the trees you can see water!! AARRRGGHHH!  That's NOT waterfront!! Thanks for the post. - B

Jill, I get very irritated when a buyer calls about waterfront property, and when I check it out .. the water is far off.

Oh boy! You've touched a hot spot, Jill! I see this with descriptive write-ups as well as, what I call pseudo-reviews - OBVIOUS agent-written reviews that makes you wonder how some of these people sleep at night!

As someone else said, it borders on fraud - and sadly, no ones does anything about it.

Jill loved your take, there are so many in our profession who are #1 in their own minds but now days with the various platforms it is hard to hide number of listings and number of sales, Endre

I was looking for your current posts.

I hope you are enjoying a very productive year.

Happy Holidays!

Jill hope all is well, miss the interaction on this platform, Endre

Jill - Let's hope 2020 brings about many positive changes. Wouldn't it be nice if ethics was followed by all???

I hope you are off for a strong start in this new year.

Have a very productive January!

Hi Jill Sackler - Saddly, most people are more acquainted with the words "Fake News" these days than Puffery, which is a serious violation of Code of Ethics in Real Estate. The message you conveyed in this post needs to be revisited, revised, and reiterated to get consumer attention. 

By the way, I tried to pull up an older blog post you wrote on 5/2/11, entitled "The Silver Lining Chronicles - May is Older American Month. Your intro peaked my interest. I did not know "Kennedy dedicated the month of May as Senior Citizen Month," or that "President Carter renamed it to Older American month." I wanted to read more; however, I got an AR pop-up asking me for my keys. 

But back to the point.... now I understand why there is so much confusion with former proclamations by USA Presidents. When one President declares something and another one decades later nullifies it or changes the idea to something else, it's no wonder kids don't believe or credibility is lost. 

Your Silver Lining Chronicles were very good!

Thank you very much for your comment on one of my recent posts.

Take care, be safe and have a great day.