If you want to grow your roofing company, you need sales. In order to generate sales, though, you will need leads. Companies nationwide are faced with the same challenge as they try everything from using direct mail to paying for “per click” ads on the web. However, there are some basic and practical strategies that will help you generate leads. It’s a matter of what marketing tools have the best potential to increase your business. Here are five ways that will help you find clients.
Build an email list
You should build an email list of potential customers. This list should include past and present customers as well as a targeted audience of potential customers. If you do not already have an email list, it is imperative that you begin to develop one. There are a few ideas for obtaining email addresses. One is through your website. Encourage visitors to complete a form that will subscribe them to your promotional emails. Offer some type of deal or discount if they subscribe. This doesn’t have to be a major discount, as a simple promo code for ten to 15 percent will suffice.
Consider adding a blog to your website, as this will give you the opportunity to establish your business — and self — as an expert while you present articles on roofing tips or remodeling hacks. By doing so, you’ll have a higher chance of getting people to subscribe to your mailing list and check back with your business when they are in need of home improvements.
Emails work to inform your targets about your company and services. You can use firms that provide email addresses of potential customers or roofing leads to you for a cost. These companies can really help to jump-start the development of your list. A challenge for all companies is tracking and forecasting their revenue, as the benefits of forecasting are numerous. Email marketing is a good way to gauge your volume of future business by the responses you get and how many of those convert to contracts.
Use internet reviews
Internet reviews can be used as a way to generate leads. Reviews are very important to roofing contractors and serve as a necessary lead generator. Research shows that in 2017, 97 percent of potential customers read online reviews and 86 percent trusted online reviews as much as personal recommendations from family or friends.
Your first step is to search online for reviews on your company and “claim” your listing, which is easy to do on most review sites. You should claim it, refine it, and then optimize it. Also, look into Google My Business as a helpful marketing tool. When you search for your company on review sites such as Yelp, you will find that there may already be reviews there. In any case, you should claim your listing with the various review sites. A review site is not helpful without good reviews. Encourage your customers — past, and present — to write reviews. Ask them to actually write something in addition to assigning a star rating. People value what your previous customers and the reviewers have to say.
Networking is a key ingredient in any successful marketing strategy. Make alliances with other contractors and related businesses. Partner with entities such as building contractors, material suppliers, inspectors, or anyone else you may interface with during a roofing contract. This type of arrangement can generate quality leads through referrals. Offering to buy your materials from a company that will refer clients to you is a good way to generate leads. Join your local Chamber of Commerce, Better Business Bureau, or regional trade organization.
Social media should be another of the supporting roles of your marketing plan. It draws significant attention to your business and gives it the publicity you need for brand and name recognition. Facebook, Instagram, and Twitter will all provide your business with needed exposure for online success. Such platforms have the potential to generate leads and they allow you to connect with your target market.
Remember to keep your website fresh with up-to-date information and fresh material. Having a strong online presence is essential for drawing in new customers. Whether you do so with a blog to share information about your company, through social media marketing to connect with users, or with the help of online reviews to your business, it’s important to use the internet to leverage success for your roofing business.