It's All About That Brand... Your Brand and NAP

Services for Real Estate Pros with Get It Done For Me Virtual Services DRE# SL641317

I remember back in the day when I first started blogging Google was still quite young, YouTube was not YouTube yet, and no one put images on blog posts. Blogging was a wall of words. 


Keywords were becoming a thing and it was super easy to rank on Google's page one. 


We would never think about talking about our brand on the internet back then. It was all about getting traffic to your post for a specific keyword phrase. 


The one certainty in business, in life, and with Google, is change. Change is the constant. 


Eric Schmidt, CEO of Google in 2008, said that the internet was a cesspool and that brands were the solution. 


Well, in 2008, that was detrimental to small business owners, agents, and the like. The brands who would be rewarded were those known by Google like Amazon,  JC Penny; more the household brand names. 


Fast forward a few years and we had figured out how to start branding ourselves in ways on the internet where we would be rewarded by Google with page one SERPS. 


We started to mix in brand mentions along with our longtail keyword phrases. 


Now in 2019, brand is the most important thing right after content. 


With Google rolling out the Google Maps years ago and fine tuning Google My Business listings small business brands are staking their places on the map. 


Rolling in NAP - Google has been able to connect the tiniest brands to their keywords and rewarded these tiny brands with page one SERPS and in the 3-Pack on the map. 


What is NAP? 


NAP is your; Name, Address, and Phone Number. 


NAP is your name address and phone number for your brand on the SEO and internet


NAP; in order to help you build your brand MUST be exactly the same on every single website, platform, social media profile, blog, forum, citation, and directory. 


NAP is the foundation to your brand. It must be firmly planted. 


If you are an agent then your NAP should be your name plus adding either real estate agent or REALTOR ( the appropriate way), after your name. 


If you are a broker who owns the company, then your NAP should be the name of your company. 


NOTE: Gone are the days where you could have a P.O. box or one of those UPS store suites for your address. Those are now against the Google TOS and we have seen many real estate agents' Google My Business listings being suspended for using those suite numbers that are not really suites in a building. 


NAP helps you build your brand on the internet. 


Each time you add your NAP anywhere, or you add your name, or someone else talks about you online, those are now picked up by the bots as 'brand mentions'. 


You can never have enough or too many brand mentions but you most certainly can have way too few brand mentions. 


Brand mentions are used by the algorithm to figure out what brand is more important and more popular and more relevent than another. 


Make sure you are paying attention to your brand mentions. Create your own brand mentions if you are in smaller niches because if you are waiting around for people to talk about your brand you may be waiting for a very long time. Create your own buzz. 





Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 08/14/2019 02:57 AM
  2. MichelleCherie Carr Crowe Just Call...408-252-8900 08/14/2019 02:02 PM
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Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Katerina Gasset - Thank you for educating us on NAP and how to build our Brand. You are a true professional and an educator. This was excellent information!

Aug 12, 2019 02:15 PM #1
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good evening Katerina - NAP is all we hear now.  Branding is very important.

Aug 12, 2019 05:47 PM #2
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Katerina Gasset 
NAP is cetainly a good topic to teach. Thanks, Lynn

Aug 12, 2019 11:33 PM #3
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, this is good advice. I've been in the process of doing this for our new site and I have been consistent w/ NAP...even using Drive (rather than Dr) on all.

Aug 13, 2019 04:12 AM #4
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

On target here....

Aug 13, 2019 06:19 AM #5
faye schubert
Branson, MO
Living the Branson Lake Life

NAP is just so important these days !

Aug 13, 2019 06:47 AM #6
Susan Rupert
Kissinger Bigatel & Brower REALTORS - State College, PA

Thank you for sharing Katerina Gasset. You have always been helpful and on-target!


Aug 13, 2019 10:20 AM #8
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Probably the single best thing I have done for my business in 20 years was setting up and paying attention to my NAP.

Aug 13, 2019 10:25 AM #9
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Thanks, Katerina. This is something that I need to pay more attention to. I am assuming the physical address for agents needs to be their place of business or business address. 

Aug 13, 2019 10:52 AM #10
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

You are brilliant Katerina Gasset I so enjoy your posts always learn so much from them every-time I read them  

Aug 13, 2019 11:15 AM #11
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Katerina Gasset I miss your tutorials on a variety of topics.... and your courses....I feel privileged that I was here when you were offering them.....

I didn't know what NAP was.... ugh.... thanks for the I'll do some additional'll always be the BEST with SEO in my book.

Aug 14, 2019 01:56 AM #12
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I like how on Activerain you always learn something new that is cutting edge in technology. Thanks, Katerina.

Aug 14, 2019 01:57 AM #13
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Your posts are always an inspiration and source of significant knowledge! Thanks so much for sharing!!

Aug 14, 2019 05:37 AM #14
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Hi Katerina: Starting using Google for my business and it worked until I was kicked off by some other agent claiming the same address for the brokerage. (Or the Broker claimed the addres.) I was told that we have to use the same address as our brokerage address. This is a legal issue.   Do we really want people knowing where we  personally live as it could be different than the areas we serve aside and a safety issue. 

Aug 14, 2019 08:06 AM #15
Mike Easton
Movement Bank - Charlotte, NC
Creative lending solutions from coast to coast

I get leads ALL THE TIME because of NAP optimization and citations galore all over the internet. Anybody that does not utilize these techniques is missing out on a huge opportunity. This allows me to send realtors a client that is already prequalified and ready to buy!!! Doesnt get much better than that right? 

Aug 14, 2019 09:38 AM #16
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years



Thank you for sharing this wisdom. And I thought a NAP was a rest!


Aug 14, 2019 01:57 PM #17
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